Reach And Frequency

  • Cost-per-View Bidding Option Available for Facebook Video Ads

    … recommends reach and frequency buying and oCPM (optimized cost per thousand impressions) bidding based on video views, adding that the CPV bidding option was added “for those that value price certainty for video views or value video views as their primary performance metric.” The social network added in the post: For the vast majority of brand…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -