Reachforce

  • I Wish Marketers Would Stop Saying This…

    … their cross-channel spends to see how changes in their marketing investment will impact outcomes with amazing accuracy. An alarming number of companies we interview and work with won’t measure and, instead, still market from the hip. These aren’t Mom & Pops… some of them are Fortune 500 companies. They avoid proven measurement methodologies…

    Douglas Karr/ Marketing Technology Blogin EMail- 6 readers -