• #SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

    … of their clients individually is key to creating value for those clients. ReachLocal runs “unique campaigns tailored to clients,” said Sharon Rowlands, CEO of ReachLocal. She emphasized that SMBs want not only a product tailored to their needs but also a personalized service experience in the form of someone on the digital marketing side who can…

    Street Fightin Mobile- 16 readers -
  • Case Study: Auto Shop Outsources Social Ad Campaigns

    … Merchant: Reliable Auto Repair Location: San Jose, California Platforms: ReachLocal, Facebook, Google, Yelp Bottom Line: Business owners that don’t have personal Facebook accounts are more likely to outsource the management of their professional social media campaigns. As social media advertising becomes more pervasive, businesses have to do…

    Stephanie Miles/ Street Fightin Facebook- 19 readers -
  • These Are the 2016 Digital Trends Consumers Love (Infographic)

    Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love. Mobile is perhaps the biggest change that consumers love.

    AllTwitter- 18 readers -