• How Physical Retailers Can Improve Conversion Rates on Black Friday

      Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Spending is still expected to increase 3.6% overall, with department stores and e-commerce seeing the greatest gains. Seventy-three percent of consumers say they will look at sales or price discounts when deciding where to ...

      Stephanie Miles/ Street Fightin How To's- 14 readers -
  • These Are the 2016 Digital Trends Consumers Love (Infographic)

    … Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love. Mobile is perhaps the biggest…

    AllTwitterin Social- 14 readers -
  • Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy agreed last Thursday to acquire Yodle, an SMB marketing solutions provider (and my former employer) for $342 million. is best known for the domain registration and website hosting companies its acquired since 2010, namely and Network Solutions. While the acquisition is likely welcome news for Yodle’s backers and Web.

    Street Fight- 33 readers -
  • Company Culture Priorities for 2016

    … on couches in the office, and taking on random duties just to “get s*** done.” Some companies, including digital marketing company ReachLocal, began balancing that drive with non-work-focused activities and incentives. At ReachLocal, the HR department started taking notes on what its employees were doing, and then supporting the activities…

    Street Fight- 14 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    … Last week, more than 350 marketers, solutions providers, technologists, and media executives assembled in a stylish TriBeCa loft for Street Fight’s annual summit to discuss pressing issues and developments in the connected local economy. The audience heard from seasoned investors like Ted Leonsis, established executives such as Dennis Crowley…

    Street Fightin Mobile- 11 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … the changes he’s seen in his 16 years in ad-tech and how location influences ironSource’s services. Jason Richelson is the founder and chief strategy officer at ShopKeep, which began life as POS software provider and now offers hardware, payments, marketing, and analytics to SMB customers. Before ShopKeep, Richelson co-founded gourmet food and wine…

    Street Fight- 14 readers -
  • How the Marketing of SMB Marketing Services is Evolving

    … a strictly sales-driven model. Another way to characterize the shift is that the sales process is more consultative than ever before. Providers have changed their positioning, strategic initiatives, and even job titles to emphasize they are in the business of helping and partnering with SMBs, rather than just selling to them. ReachLocal calls employees…

    Street Fightin Google How To's- 8 readers -
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