Reachlocal

    • Case Study: Auto Shop Outsources Social Ad Campaigns

      Merchant: Reliable Auto Repair Location: San Jose, California Platforms: ReachLocal, Facebook, Google, Yelp Bottom Line: Business owners that don’t have personal Facebook accounts are more likely to outsource the management of their professional social media campaigns. As social media advertising becomes more pervasive, businesses have to do more to get noticed.

      Stephanie Miles/ Street Fightin Facebook- 10 readers -
  • These Are the 2016 Digital Trends Consumers Love (Infographic)

    … Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love. Mobile is perhaps the biggest…

    AllTwitterin Social- 18 readers -
  • Company Culture Priorities for 2016

    … customers. 2) Know whom and what you’re looking for. The heart of every company’s individual culture is its employees. Small companies that are scaling fast and hiring dozens of people in a short time frame risk misidentifying what kinds of people they want. Cat Hernandez, talent partner at the primary investment firm TheSquareFoot, a real estate…

    Street Fight- 16 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 20 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    … to be all things to all people, but maintaining focus, especially in the early going, is vital. After all, being the best at one thing is challenging enough; being a market leader in everything…well, few can pull that off. The opening panel of the event, featuring ReachLocal CEO Sharon Rowlands, ShopKeep co-founder Jason Richelson, and Swipely CEO…

    Street Fightin Mobile- 14 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … in 10,000 cities in 22 countries and which earlier this year raised a $50 million funding round. Before joining Zomato in 2011, Khana worked as a credit analyst at Standard Chartered Bank. Angus Davis is the founder and CEO of Swipely, which provides a payments-centric data analytics platform specifically aimed at restaurants. Before Swipely…

    Street Fight- 15 readers -
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