Reachlocal

  • At Cloud Summit, a Focus on the Transition to SaaS Services

    … At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, roughly 100 attendees gathered to discuss the transition of their services for SMBs from advertising-oriented sales to the new breed of SaaS based solutions (or “Cloud Applications.”). Key topics for the gathered group include the size of the SaaS…

    Street Fight- 11 readers -
  • Case Study: Audiologist Offloads Management of Digital Campaigns

    Merchant: Audiology First Location: Columbia, Maryland Platforms: Facebook, Google, ReachLocal Bottom Line: Business owners who already feel stretched thin are more likely find success in hyperlocal marketing when they offload the day-to-day management of their campaigns to an outside agency. Audiologists go through years of training to receive their doctoral degrees and b ...

    Stephanie Miles/ Street Fight- 25 readers -
  • #SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

    … discuss the problems and needs particular to their businesses. “There’s no such thing as a small business when trying to reach a small business,” said Steven Aldrich, CPO of GoDaddy. “It’s a person.” Accordingly, digital marketers hoping to work with small businesses “need to love the idea that you’re going to spend time talking to each person…

    Street Fightin Mobile- 16 readers -
  • Case Study: Auto Shop Outsources Social Ad Campaigns

    … Merchant: Reliable Auto Repair Location: San Jose, California Platforms: ReachLocal, Facebook, Google, Yelp Bottom Line: Business owners that don’t have personal Facebook accounts are more likely to outsource the management of their professional social media campaigns. As social media advertising becomes more pervasive, businesses have to do…

    Stephanie Miles/ Street Fightin Facebook- 19 readers -
  • These Are the 2016 Digital Trends Consumers Love (Infographic)

    … Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love. Mobile is perhaps the biggest…

    AllTwitterin Social- 18 readers -