Reachlocal

    • Case Study: Audiologist Offloads Management of Digital Campaigns

      Merchant: Audiology First Location: Columbia, Maryland Platforms: Facebook, Google, ReachLocal Bottom Line: Business owners who already feel stretched thin are more likely find success in hyperlocal marketing when they offload the day-to-day management of their campaigns to an outside agency. Audiologists go through years of training to receive their doctoral degrees and b ...

      Stephanie Miles/ Street Fightin Google Facebook- 23 readers -
  • #SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

    … of their clients individually is key to creating value for those clients. ReachLocal runs “unique campaigns tailored to clients,” said Sharon Rowlands, CEO of ReachLocal. She emphasized that SMBs want not only a product tailored to their needs but also a personalized service experience in the form of someone on the digital marketing side who can…

    Street Fightin Mobile- 16 readers -
  • Case Study: Auto Shop Outsources Social Ad Campaigns

    … Merchant: Reliable Auto Repair Location: San Jose, California Platforms: ReachLocal, Facebook, Google, Yelp Bottom Line: Business owners that don’t have personal Facebook accounts are more likely to outsource the management of their professional social media campaigns. As social media advertising becomes more pervasive, businesses have to do…

    Stephanie Miles/ Street Fightin Facebook- 19 readers -
  • These Are the 2016 Digital Trends Consumers Love (Infographic)

    … Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love. Mobile is perhaps the biggest…

    AllTwitterin Social- 18 readers -
  • Company Culture Priorities for 2016

    … on couches in the office, and taking on random duties just to “get s*** done.” Some companies, including digital marketing company ReachLocal, began balancing that drive with non-work-focused activities and incentives. At ReachLocal, the HR department started taking notes on what its employees were doing, and then supporting the activities…

    Street Fight- 21 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 22 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    … to be all things to all people, but maintaining focus, especially in the early going, is vital. After all, being the best at one thing is challenging enough; being a market leader in everything…well, few can pull that off. The opening panel of the event, featuring ReachLocal CEO Sharon Rowlands, ShopKeep co-founder Jason Richelson, and Swipely CEO…

    Street Fightin Mobile- 15 readers -
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