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44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol.
… Digital Third Coast worked with Reachmail to identify the most egregious behaviors and worst practices exhibited by email marketers. The infographic they designed links each behavior to a memorable pop culture character to help marketers remember and associate the poor behavior. They also included actionable advice on turning the poor behavior…
… them down the sales funnel. One of the key findings that stood out to us was Why add social sharing to your emails? Integrating Facebook added 31 shares per 100 emails opened. Integrating Twitter added 42 shares per 100 emails opened. Integrating LinkedIn added 10.3 shares per 100 emails opened. Integrating Google+ added 13 shares per 100…
… that there will be approximately 200 billion emails sent this year alone with a continued growth of 3-5% every year according to the Radicati Group. My only wish for email is that clients like Microsoft Outlook would upgrade their support for HTML5, CSS and video so that we could rid ourselves of all the complexities of getting emails to look…