Reaction Rate

  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … on iOS. Breaking reaction rates down by industry, the report revealed that fast-moving consumer goods apps have the highest reaction rates, at 25 percent on Android and 7.5 percent on iOS. These apps were followed by travel, telecom, finance and entertainment apps in the top five. When looking at reaction rates in different continents, the study…

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