Read Rates

  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    … early in the morning (5-6am) and later in the evening (9pm and beyond). Last year, open rates on tablets were close but never reached the same level as desktop. All the more reason for email marketers to optimize their emails for all devices, especially on weekends and holidays. 2016 opens by time of day 2017 opens by time of day Takeaways -Like…

    Movable Ink Blogin EMail- 22 readers -
  • Email Win-Back Programs: Do They Work?

    … read rates of 13%. Offer: The key to getting a win-back campaign opened has more to do with the offer. We looked at offers that promised a dollar-off versus a percentage-off a next purchase. A dollar-off discount consistently performed 2x better than a percentage discount. Takeaway: Promotions in dollar terms performed the best. Test emotionally…

    Tom Sather/ Marketing Landin EMail- 17 readers -
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