Read Rates

  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    … early in the morning (5-6am) and later in the evening (9pm and beyond). Last year, open rates on tablets were close but never reached the same level as desktop. All the more reason for email marketers to optimize their emails for all devices, especially on weekends and holidays. 2016 opens by time of day 2017 opens by time of day Takeaways -Like…

    Movable Ink Blogin EMail- 21 readers -
  • Email Win-Back Programs: Do They Work?

    … charged subject lines and percent-off offers, but don't expect miracles. Win-back campaigns can be extremely effective to re-engage subscribers, but marketers armed with the right data — like read rates and inbox activity — will be the most successful. Win-back campaigns should be ongoing, as opposed to a one-time event, for best results. I'd love to hear your stories from the trenches on what works and what doesn't when it comes to win-back campaigns. …

    Tom Sather/ Marketing Landin EMail- 16 readers -
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