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    • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

      Was your inbox looking a little more green than usual this past St. Patrick’s Day? If so, you’re not alone. Many brands took advantage of the holiday to deliver limited-time St. Patrick’s Day email promotions. So how did those emails perform this year? We took a look at consumer device preferences for interacting with email on St. Patrick’s Day 2017 and compared them to 2016’s numbers.

      Movable Ink Blogin EMail- 16 readers -
  • Email Win-Back Programs: Do They Work?

    … For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber…

    Tom Sather/ Marketing Landin EMail- 14 readers -
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