• How to Optimize Your Email Content’s Readability

    … We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with deliverability, a topic we recently covered in our recent post about…

    Movable Ink Blog- 11 readers -
  • Five ways UX blends with SEO to improve a site’s performance

    … the different devices, favouring both the desktop and the mobile experience. 4. Usability It’s not just the design, but also the functionality of a page that affects the user experience. An easy navigation allows users to further explore a page and and a proper menu functionality, internal link structure and clear navigation labels contribute…

    Search Engine Watchin SEO- 18 readers -
  • The Shocking Truth About This Little Thing Called Kerning

    Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole? Lest you think that I’m making too much of too little, let me explain and give you a few takeaways that could give you significant improvements in your marketing — everywhere that text is present.

    Neil Patel/ The Daily Egg- 33 readers -
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