Reader Engagement

  • Your Expert Guide to Writing Awesomely Effective Headlines

    … heard of A/B testing. Simply put, its a marketing analysis technique that tests the success of two variations of content. In Upworthys case, they test the success of headline variants, e.g., version AThis kid does a quadruple backflip from his roof. You wont believe what happens next!against version BWatch this kid perform the most amazing quadruple…

    The Daily Eggin Content- 16 readers -
  • 3 Questions to Ask When Developing Promotable Content

    When it comes to optimizing content marketing, there are a few things you can consider early on to increase your likelihood of success during promotion. If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts. The research and development stages of content production are the ideal time to ensure yo ...

    Amy Bishop/ Relevance- 18 readers -
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