Real Estate

    • Beware of lockbox rental scams

      Reports have come out of the Treasure Valley section of Idaho where a new rental property scam has been taking place. The new scam starts out as the usual rental scam with the scammers copying a legitimate real estate ad then pasting it on to less than trustworthy classifieds sites. However, the scam takes a new twist when it comes to accessing the electronic lockbox used to s ...

      Greg's Corner- 7 readers -
  • How to Use SEO to Market a Property

    … Whether you're attempting to sell the home you reside in, or you're trying to attract new tenants for your rental property, one of the keys to your success is going to be marketing your property. If you're working with a real estate agent, they'll do at least some of the work for you, but you'll still want to make some extra effort if you want…

    Search Engine Guidein SEO- 20 readers -
  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Zillow has Zestimate lawsuit thrown out

    … Back in May, we posted how real estate site Zillow was being sued over their ‘Zestimate’ feature. The lawsuit claimed Zillow’s estimates were undervaluing the homes which were being sold on Zillow and that Zestimates were a de facto appraisal. In Illinois, where the suit was filed, all real estate appraisers have to be licensed in the state…

    Greg's Corner- 13 readers -
  • The cost of online rental scams

    … A number of people tend to think that the real estate rental scams that take place online are no big deal. That couldn’t be further from the truth. Currently, southwestern Florida is experiencing a surge in these rental scams. The scam is the same one that’s been plaguing certain classifieds sites for years. A con artist, or artists, will copy…

    Greg's Corner- 12 readers -
  • Realtors rebelling against Zillow over instant offers

    … Hot off of them threatening a blogger over fair use of photos (BTW, they backed down after the EFF told them they have no case), real estate website Zillow is testing a new program called Instant Offers. Zillow says Instant Offers can speed up the process of selling your home and make it a lot easier. Basically how it works is, you register your…

    Greg's Corner- 14 readers -
  • Zillow threatens architecture blogger over house photos

    … Real estate website Zillow has threatened 23-year-old architecture blogger Kate Wagner over her use of photos from their website. Wagner was running a successful blog called “McMansion Hell” where she took the gargantuan functionless houses to task. In many of her posts, Wagner would use a dry wit and humor to poke fun at many of the design…

    Greg's Corner- 16 readers -
  • Zillow faces lawzuit over Zesitmates

    … National real estate listing site Zillow has a feature on their site called ‘Zesitmates’. These Zestimates, as the name implies, are price estimates for real estate listings. According to their website, Zillow says Zestimates are not an appraisal, but are a starting point in determining a home’s value. The Zestimates are based on a proprietary…

    Greg's Corner- 23 readers -
  • Could you be violating your lease by using Airbnb?

    … Could you be violating your lease by using Airbnb? As you may know, Airbnb is a service that allows you to rent out your house or apartment on a short-term basis. The problem is that if you currently rent your home you could be violating your lease by renting the property out on Airbnb. Many leases include clauses that prohibit subletting…

    Greg's Corner- 19 readers -
  • Beware of new twist on rental scam

    … Beware of new twist on rental scam Previously, if you’ve responded to an ad for a rental property from less than reputable classifieds sites, you may have come across a certain scam. The scam artists posing as the renter would say that you can’t see the property due to dubious reasons but would ask you for a rather large deposit. An unsuspecting…

    Greg's Corner- 28 readers -
  • How to Use Email to Boost Your Real Estate Sales

    …, hard look at your email marketing? If email marketing isn’t consistently impacting your business results, it’s time to change your approach. Let’s look at three essential emails that should be part of your real estate marketing strategy: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips…

    Constant Contactin EMail How To's- 10 readers -
  • HMS 2.0 Overhaul an ecommerce website with user-friendly purchase flow with new creative.

    …For more than 30 years, HMS National Home Warranty has excelled as an innovator in the home warranty industry. They have protected millions of homeowners and tens of thousands of real estate professionals throughout the home-selling and purchasing process by making it safer, more enjoyable and efficient. In an effort for the website to keep... View…

    Starmark- 9 readers -
  • Colorado ghost town for sale online

    … Colorado ghost town for sale online Do you have $350K burning a hole in your pocket and you’ve always wanted to live in rural Colorado? If so then do I have a deal for you. Cabin Creek, Colorado, which is 45 minutes from Denver, could be yours. The property contains five acres, a gas station with a garage, a small hotel, a diner, an RV park…

    Greg's Corner- 12 readers -
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