Real Estate Marketing

    • 23 Mind Blowing Real Estate Marketing Statistics: 2017 Update

      Our 2016 post for “28 Eye-Popping Real Estate Marketing Statistics” is a popular post among Home Builders and Real Estate companies. There is no doubt that internet marketing is necessary to attract home buyers and sellers. Here is an update to our previous post based on the most recently released stats.

      Paveya- 24 readers -
  • 5 Marketing Myths That Block Your Real Estate Company’s Success

    … of skills are required to do it well. One needs to be a graphic designer, a prolific writer, a videographer, a photographer and an analyst just to name a few. Is your time better spent with clients rather than trying to master all these skill sets? Brokers need to decide on a strategy. Most try to do a little bit of everything…

    Paveyain Paid Search- 21 readers -
  • How Can A CRM and Marketing Automation Improve Your Real Estate Business

    … (Customer Relationship Management) software allows a Real Estate agency to automate repetitive tasks through workflows, design and measure the performance of email campaigns, create marketing campaigns and landing pages and score prospects engagement to know where salespeople should concentrate their effort for best results. TYPES of CRM’s CRM (Customer…

    Paveyain EMail How To's- 46 readers -
  • Can You Compete on Google with Big Business?

    … are gone. Good friend Adam Small runs a real estate marketing platform. He was recently in New York City at Inman Connect. Rand Fishkin of Moz was a speaker and revealed in his analysis that 5 domains ranked in the top 5 real estate searches in the top 25 markets in the United States Tweet This! In other words, if you’re a real estate company…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • Can You Compete on Google with Big Business?

    …. SimilarWeb has published its Momentum Awards for 2016. The SimilarWeb Momentum Awards recognize websites in the U.S. that have demonstrated exceptional advancement in their online category in 2016. The 39 winners in 13 categories have successfully improved their SimilarWeb Ranking – an algorithmic score which sorts over 80 million sites…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • 2017 Marketing Plan – Trends for Home Builders to Consider

    … not be made in a vacuum without considering what is happening in the outside world and in the construction and building industry. Style and design trends will also influence your building and marketing efforts. Millennials Home Buying Age The millennial generation has reached the home buying age. In fact, due to the real estate down turn, many were…

    Paveya- 28 readers -
  • 2017 Marketing Plans: What Are You Going to Do Different?

    … Template If you have not created a marketing plan, use our marketing planning templates or our marketing budget tool kit for Real Estate, Vacation Rentals or Home Builders to organize everything you will need to start your marketing journey. These templates use SMART goals; to be Specific, Measurable, Attainable, Realistic and Timely. SMART goals…

    Paveyain EMail- 29 readers -
  • Promote Summer Vacation Bookings Using Holiday Marketing

    …. Vacation rental companies should take advantage of the opportunity to increase reservations by creating a marketing plan to attract customers during the holidays. Below are several techniques to enhance your vacation rental marketing strategy and get results. Advanced Booking Deals People love to get a good deal and will sign up for emails that offer…

    Paveya- 19 readers -
  • How to Use Email to Boost Your Real Estate Sales

    …, hard look at your email marketing? If email marketing isn’t consistently impacting your business results, it’s time to change your approach. Let’s look at three essential emails that should be part of your real estate marketing strategy: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips…

    Constant Contactin EMail How To's- 10 readers -
  • Why Do Real Estate Agents Need to Try Contactually?

    In today’s internet driven world, there is new technology hitting the market every day. It is important to understand these tools and how you can effectively use them to grow your business. Whether you are a tech-savvy realtor trying to make new connections or a real estate company trying to manage relationships, CRM-like software is beneficial.

    Paveya- 16 readers -
  • Branding in Real Estate: 3 Important Guidelines to Follow

    … What do you want potential clients to perceive about your real estate brand? In today’s world, branding is no longer logos, slogans, and symbols that represent your company. A brand represents the values, professionalism, and integrity associated with your business. In order for a brand to be effective, the consumer should have an emotional…

    Paveyain Mobile- 20 readers -
  • Video Marketing in Real Estate: What to Avoid

    … to represent accurate dimensions and architectural features. First impressions really do count, so make sure your video is sharp, in focus, and well lit. Last Minute Digital media is an effective tool for branding your company and attention to detail matters! Before you begin shooting your video, you need a plan and marketing strategy. Many agents…

    Paveya- 24 readers -
  • How to Align Marketing & Sales in Real Estate

    …, many times the agent is responsible for doing the marketing. The temptation is to skimp on marketing as an “unnecessary” expense. It is a bit unfair to expect an agent to be a marketing expert. Today’s real estate marketing is a lot different than only a few years ago. Gone are the days where a newspaper ad and an open house was the extent…

    Paveyain EMail How To's- 89 readers -
  • Real Estate Blog Bonanza – Use These 43 Blog Topics to Get Your Creative Juices Flowing

    … are approachable. Also, your blog should capture the interest of your clients’ long term not just while they are contemplating the purchase or sale of real estate. This will put you top-of-mind when it is time for repeat business. For more information on blogging, other content marketing ideas, or tips on attracting strangers and converting them…

    Paveya- 17 readers -
  • 3 Principles of Digital Advertising Every Real Estate Agent Should Master

    … Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new, so if you’ve focused on physical marketing for much of your career, the process might be a little challenging…

    Relevance- 28 readers -
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