Real Estate Marketing

  • 2017 Marketing Plan – Trends for Home Builders to Consider

    … across a week, by setting aside some time each day to complete the steps: Complete a SWOT analysis on your content marketing efforts and develop a plan to improve them. Define the right objectives and KPIs for that plan Brainstorm content ideas and map these across your funnel Create a timeline for your content plans Plans should…

    Paveya- 19 readers -
  • 2017 Marketing Plans: What Are You Going to Do Different?

    … Template If you have not created a marketing plan, use our marketing planning templates or our marketing budget tool kit for Real Estate, Vacation Rentals or Home Builders to organize everything you will need to start your marketing journey. These templates use SMART goals; to be Specific, Measurable, Attainable, Realistic and Timely. SMART goals…

    Paveyain EMail- 13 readers -
  • Promote Summer Vacation Bookings Using Holiday Marketing

    …. Vacation rental companies should take advantage of the opportunity to increase reservations by creating a marketing plan to attract customers during the holidays. Below are several techniques to enhance your vacation rental marketing strategy and get results. Advanced Booking Deals People love to get a good deal and will sign up for emails that offer…

    Paveya- 13 readers -
  • How to Use Email to Boost Your Real Estate Sales

    …, hard look at your email marketing? If email marketing isn’t consistently impacting your business results, it’s time to change your approach. Let’s look at three essential emails that should be part of your real estate marketing strategy: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips…

    Constant Contactin EMail How To's- 10 readers -
  • Why Do Real Estate Agents Need to Try Contactually?

    … requests, and recurring events are stored. The dashboard keeps you organized and sets reminders of any follow up or event that are business related, decreasing the chances of missing an important opportunity and increasing your email marketing. Features Fully customizable contacts: Each contact card can have its own instruction for communication…

    Paveyain EMail- 13 readers -
  • Branding in Real Estate: 3 Important Guidelines to Follow

    … What do you want potential clients to perceive about your real estate brand? In today’s world, branding is no longer logos, slogans, and symbols that represent your company. A brand represents the values, professionalism, and integrity associated with your business. In order for a brand to be effective, the consumer should have an emotional…

    Paveyain Mobile- 11 readers -
  • Video Marketing in Real Estate: What to Avoid

    … 2016 is the year of video marketing, especially for real estate agents that are technology driven. In today’s market, consumers are demanding videos and for a good reason. Eighty-five percent of buyers and sellers have reported that they want to work with an agent that uses video. Not only can you use video to attract potential clients…

    Paveya- 21 readers -
  • How to Align Marketing & Sales in Real Estate

    Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.

    Paveya- 67 readers -
  • Real Estate Blog Bonanza – Use These 43 Blog Topics to Get Your Creative Juices Flowing

    … are approachable. Also, your blog should capture the interest of your clients’ long term not just while they are contemplating the purchase or sale of real estate. This will put you top-of-mind when it is time for repeat business. For more information on blogging, other content marketing ideas, or tips on attracting strangers and converting them…

    Paveya- 15 readers -
  • 3 Principles of Digital Advertising Every Real Estate Agent Should Master

    … Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new, so if you’ve focused on physical marketing for much of your career, the process might be a little challenging…

    Relevance- 17 readers -
  • 4 Online Marketing Tools Landlords Can Use to Fill Vacancies

    … When your properties are vacant, you’re losing money. It’s the most common challenge many landlords face, particularly in regions where the housing market isn’t strong. You want to fill your properties, and fast. But being able to do that in this age requires a level of online marketing savvy that many landlords don’t have. All it takes…

    Larry Alton/ Relevance- 15 readers -
  • Website Design Success for Real Estate Company

    … found by this large group of people who are out there searching for homes in your market by way of a mobile device. Video Integration One of the biggest trends in internet marketing in 2016 is the use of Video. Real estate web sites are an ideal fit for using video creatively and effectively. Buying and selling real estate can be very emotional…

    Abby Stewart/ Paveya- 23 readers -
  • 2016 Marketing Trends for Real Estate

    … consumers. If you need help positioning your brokerage company to use inbound marketing techniques to attract buyers and sellers and to rank in SEO as a local expert, let Paveya show you the way. The post 2016 Marketing Trends for Real Estate appeared first on Paveya. …

    Paveya- 14 readers -
  • How to Raise Your Brokerage Profile in the Age of Zillow and Trulia

    … Where does one start when purchasing or selling real estate? The internet, of course! According to the National Association of Realtors, ninety percent of consumers now start their real estate journeys on the internet. Where do they start? According to ComScore, four sites –Redfin, Zillow, Trulia and Realtor.com attract 61 million of the 67…

    Paveyain How To's- 12 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … and not enough on personal connection. A Compelling Story is Missing From the Recruiting Frenzy in Real Estate Due to the national real estate market performing so well, it is also seeing a significant increase in new real estate agent candidates. According to the 2015 CoreLogic Home Price Index, home prices increased by 5.7 percent on a year-to-year basis…

    Relevance- 8 readers -
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