Real Estate Marketing

    • Why Do Real Estate Agents Need to Try Contactually?

      In today’s internet driven world, there is new technology hitting the market every day. It is important to understand these tools and how you can effectively use them to grow your business. Whether you are a tech-savvy realtor trying to make new connections or a real estate company trying to manage relationships, CRM-like software is beneficial.

      Paveyain EMail- 10 readers -
    • How to Use Email to Boost Your Real Estate Sales

      You’ve got a listing of beautiful houses, a sleek website, and the right mix of salesmanship and trustworthiness that sets the great realtors apart from the good ones. But somehow you’re not receiving the attention and sales you’re looking for. It could be that the problem lies in your marketing strategy.

      Constant Contactin EMail How To's- 6 readers -
  • Branding in Real Estate: 3 Important Guidelines to Follow

    …. In real estate, if your primary goal is selling a luxurious lifestyle than your website, pictures, and videos should convey that message and appeal to that consumer. Which, brings us to the importance of consistent and clear messaging. Consistent Messaging Establishing your brand, requires consistent messaging across your marketing and social media…

    Paveyain Mobile- 9 readers -
  • Video Marketing in Real Estate: What to Avoid

    … 2016 is the year of video marketing, especially for real estate agents that are technology driven. In today’s market, consumers are demanding videos and for a good reason. Eighty-five percent of buyers and sellers have reported that they want to work with an agent that uses video. Not only can you use video to attract potential clients…

    Paveya- 15 readers -
  • How to Align Marketing & Sales in Real Estate

    …, many times the agent is responsible for doing the marketing. The temptation is to skimp on marketing as an “unnecessary” expense. It is a bit unfair to expect an agent to be a marketing expert. Today’s real estate marketing is a lot different than only a few years ago. Gone are the days where a newspaper ad and an open house was the extent…

    Paveyain EMail How To's- 60 readers -
  • Real Estate Blog Bonanza – Use These 43 Blog Topics to Get Your Creative Juices Flowing

    … are approachable. Also, your blog should capture the interest of your clients’ long term not just while they are contemplating the purchase or sale of real estate. This will put you top-of-mind when it is time for repeat business. For more information on blogging, other content marketing ideas, or tips on attracting strangers and converting them…

    Paveya- 10 readers -
  • 3 Principles of Digital Advertising Every Real Estate Agent Should Master

    … Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new, so if you’ve focused on physical marketing for much of your career, the process might be a little challenging…

    Relevance- 12 readers -
  • 4 Online Marketing Tools Landlords Can Use to Fill Vacancies

    … When your properties are vacant, you’re losing money. It’s the most common challenge many landlords face, particularly in regions where the housing market isn’t strong. You want to fill your properties, and fast. But being able to do that in this age requires a level of online marketing savvy that many landlords don’t have. All it takes…

    Larry Alton/ Relevance- 10 readers -
  • Website Design Success for Real Estate Company

    … of the website features are highlighted below. Responsiveness First and foremost, your real estate website must be mobile-friendly and provide a great customer experience, no matter what device is being used. According to Google, 89% of new home shoppers use a mobile search engine at the onset and throughout their research. This goes to show you…

    Abby Stewart/ Paveya- 18 readers -
  • 2016 Marketing Trends for Real Estate

    … consumers. If you need help positioning your brokerage company to use inbound marketing techniques to attract buyers and sellers and to rank in SEO as a local expert, let Paveya show you the way. The post 2016 Marketing Trends for Real Estate appeared first on Paveya. …

    Paveya- 12 readers -
  • How to Raise Your Brokerage Profile in the Age of Zillow and Trulia

    … Where does one start when purchasing or selling real estate? The internet, of course! According to the National Association of Realtors, ninety percent of consumers now start their real estate journeys on the internet. Where do they start? According to ComScore, four sites –Redfin, Zillow, Trulia and attract 61 million of the 67…

    Paveyain How To's- 10 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … and not enough on personal connection. A Compelling Story is Missing From the Recruiting Frenzy in Real Estate Due to the national real estate market performing so well, it is also seeing a significant increase in new real estate agent candidates. According to the 2015 CoreLogic Home Price Index, home prices increased by 5.7 percent on a year-to-year basis…

    Relevance- 5 readers -
  • Thanksgiving Marketing Ideas for Any Company

    … tips, information and internet marketing news, check out Paveya’s Inbound Marketing blog. And be sure to check back for another dose of holiday marketing tips coming up soon to help you end 2015 year with a BANG! The post Thanksgiving Marketing Ideas for Any Company appeared first on Paveya. …

    Abby Stewart/ Paveya- 10 readers -
  • Inbound, Investment, Invaluable: Cost vs. Expectations of Inbound Marketing

    … certainly much better than nothing. It’s a step in the right direction to build SEO and establish a foundation for increasing traffic organically while remaining relevant in the marketplace. However, you cannot have the same expectations as someone investing fully in an inbound marketing strategy. For home builders, real estate companies, vacation…

    Paveya- 11 readers -
  • 1 List of 9 Steps 10 People Can Use to Dissect 15 Blog Posts

    … First off, it helps to be literate and able to form sentences understanding sentence structure and organizing your words into thoughtful sentences rather than run on sentences like this one trying to say everything you possibly can about a subject such as inbound marketing while also leaving the reader wanting more and therefore seeking our…

    Paveyain Content- 8 readers -
  • Staying Relevant is a Fulltime Job, Don’t Fake It

    … Staying relevant through blog writing and social media posts seems easy enough. You’ve got access to free publishing platforms like Facebook or Pinterest. You’ve written a few blog articles for your website from time to time and enjoy it. Keep it going! Only you know what’s best for your company. But what we’ve seen and experienced…

    Paveyain Paid Search- 5 readers -
  • Lead Nurturing for Real Estate

    … Developing and maintaining relationships with people at every stage of the buyer’s journey is key to a successful marketing strategy and ultimately, a successful business. Real estate companies don’t have the same advantage of quick turnaround sales that smaller businesses with high-turnovers on affordable products may have. So building a lead…

    Paveyain Social- 17 readers -
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