Real Estate Marketing

    • Promote Summer Vacation Bookings Using Holiday Marketing

      The winter holidays are quickly approaching and people are bracing for the chilly months ahead. Although summer might be the last thing on your mind, winter is prime booking season for families to reserve their summer vacation rental. During the holidays, many people start exploring, researching, and booking homes for the upcoming summer.

      Paveya- 13 readers -
    • 2017 Marketing Plans: What Are You Going to Do Different?

      Marketing is both an art and a science. The art is the creative and thinking “outside the box”. The science is evaluating what we have done to find what works and what doesn’t. So, before you start your 2017 Marketing Plan take the time to determine what you need to do different this year versus last year.

      Paveyain EMail- 11 readers -
  • How to Use Email to Boost Your Real Estate Sales

    …, hard look at your email marketing? If email marketing isn’t consistently impacting your business results, it’s time to change your approach. Let’s look at three essential emails that should be part of your real estate marketing strategy: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips…

    Constant Contactin EMail How To's- 10 readers -
  • Why Do Real Estate Agents Need to Try Contactually?

    In today’s internet driven world, there is new technology hitting the market every day. It is important to understand these tools and how you can effectively use them to grow your business. Whether you are a tech-savvy realtor trying to make new connections or a real estate company trying to manage relationships, CRM-like software is beneficial.

    Paveya- 13 readers -
  • Branding in Real Estate: 3 Important Guidelines to Follow

    … What do you want potential clients to perceive about your real estate brand? In today’s world, branding is no longer logos, slogans, and symbols that represent your company. A brand represents the values, professionalism, and integrity associated with your business. In order for a brand to be effective, the consumer should have an emotional…

    Paveyain Mobile- 10 readers -
  • Video Marketing in Real Estate: What to Avoid

    … 2016 is the year of video marketing, especially for real estate agents that are technology driven. In today’s market, consumers are demanding videos and for a good reason. Eighty-five percent of buyers and sellers have reported that they want to work with an agent that uses video. Not only can you use video to attract potential clients…

    Paveya- 18 readers -
  • How to Align Marketing & Sales in Real Estate

    Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.

    Paveya- 65 readers -
  • Real Estate Blog Bonanza – Use These 43 Blog Topics to Get Your Creative Juices Flowing

    … are approachable. Also, your blog should capture the interest of your clients’ long term not just while they are contemplating the purchase or sale of real estate. This will put you top-of-mind when it is time for repeat business. For more information on blogging, other content marketing ideas, or tips on attracting strangers and converting them…

    Paveya- 13 readers -
  • 3 Principles of Digital Advertising Every Real Estate Agent Should Master

    … Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new, so if you’ve focused on physical marketing for much of your career, the process might be a little challenging…

    Relevance- 17 readers -
  • 4 Online Marketing Tools Landlords Can Use to Fill Vacancies

    … to have a vacant property for a month. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Social Marketing Social media is one of the best tools for marketing real estate, particularly Facebook. On Facebook, not only your tenants will see your advertisement for a vacancy…

    Larry Alton/ Relevance- 14 readers -
  • Website Design Success for Real Estate Company

    … found by this large group of people who are out there searching for homes in your market by way of a mobile device. Video Integration One of the biggest trends in internet marketing in 2016 is the use of Video. Real estate web sites are an ideal fit for using video creatively and effectively. Buying and selling real estate can be very emotional…

    Abby Stewart/ Paveya- 21 readers -
  • 2016 Marketing Trends for Real Estate

    … consumers. If you need help positioning your brokerage company to use inbound marketing techniques to attract buyers and sellers and to rank in SEO as a local expert, let Paveya show you the way. The post 2016 Marketing Trends for Real Estate appeared first on Paveya. …

    Paveya- 13 readers -
  • How to Raise Your Brokerage Profile in the Age of Zillow and Trulia

    … Where does one start when purchasing or selling real estate? The internet, of course! According to the National Association of Realtors, ninety percent of consumers now start their real estate journeys on the internet. Where do they start? According to ComScore, four sites –Redfin, Zillow, Trulia and Realtor.com attract 61 million of the 67…

    Paveyain How To's- 12 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … and not enough on personal connection. A Compelling Story is Missing From the Recruiting Frenzy in Real Estate Due to the national real estate market performing so well, it is also seeing a significant increase in new real estate agent candidates. According to the 2015 CoreLogic Home Price Index, home prices increased by 5.7 percent on a year-to-year basis…

    Relevance- 7 readers -
  • Thanksgiving Marketing Ideas for Any Company

    … will be distributing content that will relate you directly to your buyer persona. Offer Special Discounts As a way to say “thank you,” offer your customers a limited-time discount on your services or products. If you have an online store, advertise the promo code “thank you” for your customers to use on your eCommerce website. If you have a vacation rental…

    Abby Stewart/ Paveya- 12 readers -
  • Inbound, Investment, Invaluable: Cost vs. Expectations of Inbound Marketing

    … Inbound marketing is a long-term investment. It takes time. It takes patience. And the level of investment yields an equal level of results. This isn’t a sales pitch. The fact is, it takes a lot of work and planning to build a successful strategy to implement for an inbound marketing effort. Your business probably didn’t start turning a profit…

    Paveya- 13 readers -
  • 1 List of 9 Steps 10 People Can Use to Dissect 15 Blog Posts

    … First off, it helps to be literate and able to form sentences understanding sentence structure and organizing your words into thoughtful sentences rather than run on sentences like this one trying to say everything you possibly can about a subject such as inbound marketing while also leaving the reader wanting more and therefore seeking our…

    Paveyain Content- 9 readers -
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