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There are a lot of SEO guides and “How-to” blog posts available, but the truth is, many of these resources contain outdated or just incorrect (and outright bad) advice. Over the past few months I have been auditing a lot of websites for various law firms throughout the country. I decided to put together a list of 18 factors that many people simply ignore or forget to implement. 1.
… to, and the extent of social sharing of the writer's content. Translation: as a brand, you get to identify the right voice for your blog. 3. Give your blog audience a real face We once created a specific persona for a client campaign: Her name was Lisa; she was in her 40s, she liked nice things, and she was on a personal journey to rediscover herself; she…