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… growing ‘native advertising’ cross-section is ‘native display.’ Those are the in-feed ads you see outside of social platforms on sites like PEOPLE, Forbes, Real Simple, and on apps like Flixster. They have become the marketing channel for the fastest growing categories of advertisers: branded content, e-commerce, and app developers. As open web…
… of launching new products, with long lead times and at great expense, doesn’t cut it anymore. That’s why Time Inc. is borrowing the tools (and buzzwords) of Silicon Valley with a fast, lean approach to product development. Heading it up is Kevin Heery, an svp who oversees digital for Time Inc.’s lifestyle brands including Real Simple, Cooking Light…
… of Twitter: The company shares seasonal articles from its website or relevant and recent design-focused articles from publications such as Real Simple. Wayfair's Twitter account shares news and home-design DIY content It also creates timely posts on current events that tie into the brand and the products they sell, such as National Hammock Day. It also…
You've seen it with your own eyes. Social is going Visual Social and it's about time you started creating and sharing some cool visuals for your brand or clients. It's natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of about 1000 words.
Posted by randfish We're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with our own brands.