Real-Time

  • Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 11 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 18 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … comes from. The same survey found that only 4% of merchants use call tracking, while 13% use promotion codes and coupons to determine whether a marketing method is working. It’s in the best interest of vendors to ensure that their merchant clients know what tools are bringing customers into their stores. When a vendor doesn’t provide its own lead…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Is Customer Service a Part of Your Marketing Budget?

    Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists.

    Convince and Convert- 3 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time…

    Douglas Karr/ Marketing Technology Blogin Content- 6 readers -