Real-Time

  • Local Listings Get a Real-Time Update from Brandify

    … down in the weeds of updating a listing on Google or Facebook.” Instead of automating the listings management process by suppressing duplicated listings, data cleansing is performed by Brandify’s Social Data Matching technology to ensure listing data accuracy before syndicating and claiming locations. With nearly 20 years in the industry, Brandify…

    Street Fightin Paid Search- 11 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 19 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … tracking technology, it makes sense to look outward and recommend other tools that SMBs can use. Here are seven options, each fit for a different type of business or marketing scenario. 1. CallFire: Track the effectiveness of digital campaigns. Merchants who run multiple digital campaigns can use CallFire to determine which of those campaigns…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Is Customer Service a Part of Your Marketing Budget?

    Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists.

    Convince and Convert- 3 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
Get the top posts daily into your mailbox!