Real-Time

  • Loyalty Diary: Why Rewards Emails Must Be Real-Time

    … The following blog post was written by Ray Schultz and originally appeared on Media Post’s Email Edge. You can find the original blog post here. Ken Goldstein was angry. He had logged onto one of his hotel loyalty accounts to find that hundreds of thousands of points had been wiped out. The chain had a policy that it “deletes all your points…

    Movable Ink Blogin EMail- 19 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … seamlessly with onsite personalization platforms and adjust the homepage creative on-the-fly to show the new shoe and other products from the same line. The company also took these efforts cross-channel by serving similar creative assets within Facebook ads and through email marketing campaigns to those shoppers with a high affinity to purchase…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … holds is the ability to look not only at analytics, but also to consider the overall user experience and engagement. This is the key to attracting and retaining website visitors who take action, the ability to match content to consumer behaviors and demand. Companies need to pair their content to all available channels, whether it’s linear TV, OTT…

    Marketing Technology Blog- 40 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 12 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 24 readers -
  • 6 Strategies for Segmenting Website Visitors for Real-Time Personalization

    …, and hunches. Using low-cost methodologies and measuring results across different segments lets data be the driver and will lead to clear and dramatic gains.” (Diane Kegley, RichRelevance) 2. Know whom and what you’re after. “Like any marketing initiative, real-time personalization has to begin with defined goals and a clear understanding of your target…

    Stephanie Miles/ Street Fight- 22 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … comes from. The same survey found that only 4% of merchants use call tracking, while 13% use promotion codes and coupons to determine whether a marketing method is working. It’s in the best interest of vendors to ensure that their merchant clients know what tools are bringing customers into their stores. When a vendor doesn’t provide its own lead…

    Stephanie Miles/ Street Fightin EMail- 16 readers -
  • Is Customer Service a Part of Your Marketing Budget?

    … Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.” Facebook’s gone real-time, to show the world what you’re doing, where you’re spending your money, and with whom you’re hanging out, and possibly most importantly, whether you’re having a good time. Again, in real-time. Ready for some strategy? After…

    Convince and Convertin Social Google Facebook Twitter- 3 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time…

    Douglas Karr/ Marketing Technology Blogin Content- 13 readers -