• Baking in “Intelligence” to Drive-to-Web Campaigns

      The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not onl ...

      Marketing Technology Blog- 17 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … are over you then have to revert back to the traditional hours. Now, a brand manager or a marketing manager doesn’t have to worry about whether the updates are there or not. They can rest assured that holiday hours are affected in real time, and they can focus more on strategy and how can they improve their customers’ experiences, rather than be held…

    Street Fightin Paid Search- 11 readers -
  • Big Data is Pushing Marketing into Real-Time

    … eBook “Marketing at the Speed of Business” To learn more about how Big Data is changing marketing, and see case studies about how retailers, producers, and healthcare companies are using that data to power their marketing in real-time, head over to Perscio and download our free whitepaper. Download Marketing at the Speed of Business © 2015 DK New Media. …

    Marketing Technology Blogin Twitter- 19 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … tracks call statistics and adds events into Google Universal Analytics. Businesses have the option to connect Ringostat with their CRM systems. Small businesses that pay $50 per month get five connected numbers and five forwarding schemes. 6. Telmetrics: Prove which ads are making the phone ring. Telmetrics uses trackable numbers, placed inside…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • Is Customer Service a Part of Your Marketing Budget?

    … Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.” Facebook’s gone real-time, to show the world what you’re doing, where you’re spending your money, and with whom you’re hanging out, and possibly most importantly, whether you’re having a good time. Again, in real-time. Ready for some strategy? After…

    Convince and Convertin Social Google Facebook Twitter- 3 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
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