• Loyalty Diary: Why Rewards Emails Must Be Real-Time

    … the ability to send machine-driven triggers to update a customer’s status, and the willingness of loyalty club members to share their email addresses. “According to Forrester’s Consumer Technographics data, 58% of loyalty program members subscribe to a brand’s email list, compared with just 28% of consumers overall,” wrote Emily Collins, a senior analyst…

    Movable Ink Blogin EMail- 19 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … next?” Its singular interface empowers retailer marketers to manage data and generate audiences across channels, without IT involvement. We live in an instant gratification world where marketers don’t have the luxury of time. Speed and real-time insight are the keys to driving acquisition, conversion and retention metrics in today’s competitive…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … experience and behaviors, and then optimize content on the fly to improve the drive-to-web metrics. The Needed Technology Matching first and third-party data is essential. This involves not only understanding what the visitor is doing on the website in real-time, but the actions they were taking before they reached the site. Doing this aligns campaigns…

    Marketing Technology Blog- 40 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 12 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 24 readers -
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