• Loyalty Diary: Why Rewards Emails Must Be Real-Time

    … of the airline itself,” The Wall Street Journal reported. That means a loyalty program has to hum like a smoothly oiled machine, and it starts with real-time email communications, said Rob Brosnan, VP of strategy for Movable Ink, in an interview. ”We live in a world of real-time,” he said. “Email doesn’t do that when it’s a week old — it breaks the brand…

    Movable Ink Blogin EMail- 19 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … next?” Its singular interface empowers retailer marketers to manage data and generate audiences across channels, without IT involvement. We live in an instant gratification world where marketers don’t have the luxury of time. Speed and real-time insight are the keys to driving acquisition, conversion and retention metrics in today’s competitive…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … experience and behaviors, and then optimize content on the fly to improve the drive-to-web metrics. The Needed Technology Matching first and third-party data is essential. This involves not only understanding what the visitor is doing on the website in real-time, but the actions they were taking before they reached the site. Doing this aligns campaigns…

    Marketing Technology Blog- 39 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 12 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 24 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … advertising campaigns, to improve lead generation. National marketers are provided with performance data from their calls, along with caller demographic profiles. Real-time analytics let merchants identify trends and response levels by campaign. A mobile call tracking solution known as m.Call also tracks and reports calls generated by mobile search…

    Stephanie Miles/ Street Fightin EMail- 15 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Is Customer Service a Part of Your Marketing Budget?

    … friends? It’s a no-brainer. So what does that mean? It means your marketing budget for your business now needs to have the first line be about customer service. Without customer service, all the ads, paid, or earned media won’t matter at all. Because as soon as Michelle sees that positive sentiment of something that just happened to one of her…

    Convince and Convertin Social Google Facebook Twitter- 3 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time…

    Douglas Karr/ Marketing Technology Blogin Content- 12 readers -
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