• Loyalty Diary: Why Rewards Emails Must Be Real-Time

    … of the airline itself,” The Wall Street Journal reported. That means a loyalty program has to hum like a smoothly oiled machine, and it starts with real-time email communications, said Rob Brosnan, VP of strategy for Movable Ink, in an interview. ”We live in a world of real-time,” he said. “Email doesn’t do that when it’s a week old — it breaks the brand…

    Movable Ink Blogin EMail- 19 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … pixel, which then allows a website to incrementally make improvements that make navigation/purchase/utilization of the site faster and easier. A third-party data provider pixel is also used so you can see the other cookies tracking the visitor – providing a valuable layer of third-party data. Social media engagement tracking is another step to garner…

    Marketing Technology Blog- 40 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 12 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 24 readers -
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