• Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 11 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 17 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. According to a survey of 500 SMBs conducted by Street Fight, only 34% of merchants are trying to determine where every lead…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Is Customer Service a Part of Your Marketing Budget?

    … Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.” Facebook’s gone real-time, to show the world what you’re doing, where you’re spending your money, and with whom you’re hanging out, and possibly most importantly, whether you’re having a good time. Again, in real-time. Ready for some strategy? After…

    Convince and Convertin Social Google Facebook Twitter- 3 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … conversations by collecting customer data at every touch point to proactively inform marketing and product decisions Deliver intelligent digital campaigns by leveraging analytics and targeting campaign interactions for today’s customers Power hyper-relevant experiences by analyzing profiles and behaviors in real-time to create contextual delivery…

    Douglas Karr/ Marketing Technology Blogin Content- 6 readers -
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