Real-Time

    • Mobile Marketing at a Glance, the Best Learnings from Gaming Operators

      A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding the learnings from mobile marketers ...

      Marketing Technology Blogin Mobile- 18 readers -
  • Loyalty Diary: Why Rewards Emails Must Be Real-Time

    … The following blog post was written by Ray Schultz and originally appeared on Media Post’s Email Edge. You can find the original blog post here. Ken Goldstein was angry. He had logged onto one of his hotel loyalty accounts to find that hundreds of thousands of points had been wiped out. The chain had a policy that it “deletes all your points…

    Movable Ink Blogin EMail- 15 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … seamlessly with onsite personalization platforms and adjust the homepage creative on-the-fly to show the new shoe and other products from the same line. The company also took these efforts cross-channel by serving similar creative assets within Facebook ads and through email marketing campaigns to those shoppers with a high affinity to purchase…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … data on the preferred content viewing devices and will then adjust content accordingly. Adjust media planning. Tailor the media mix to align with consumer behaviors gleaned from the user analytics, understanding the differences in industries (whether it’s a skincare product or tech.) The Evolution of the Web Adding greater forms of “intelligence…

    Marketing Technology Blog- 33 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … down in the weeds of updating a listing on Google or Facebook.” Instead of automating the listings management process by suppressing duplicated listings, data cleansing is performed by Brandify’s Social Data Matching technology to ensure listing data accuracy before syndicating and claiming locations. With nearly 20 years in the industry, Brandify…

    Street Fightin Paid Search- 12 readers -
  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 23 readers -
  • 6 Strategies for Segmenting Website Visitors for Real-Time Personalization

    …, and hunches. Using low-cost methodologies and measuring results across different segments lets data be the driver and will lead to clear and dramatic gains.” (Diane Kegley, RichRelevance) 2. Know whom and what you’re after. “Like any marketing initiative, real-time personalization has to begin with defined goals and a clear understanding of your target…

    Stephanie Miles/ Street Fight- 17 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … comes from. The same survey found that only 4% of merchants use call tracking, while 13% use promotion codes and coupons to determine whether a marketing method is working. It’s in the best interest of vendors to ensure that their merchant clients know what tools are bringing customers into their stores. When a vendor doesn’t provide its own lead…

    Stephanie Miles/ Street Fightin EMail- 15 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Is Customer Service a Part of Your Marketing Budget?

    … Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie…

    Convince and Convertin Social Google Facebook Twitter- 3 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 10 readers -
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