Real-Time A/B Test

  • Contextual Email Marketing for Fashion Apparel Retailers

    …% higher unique click rates than non-personalized mailings. This example from Boden uses personalization to deliver a data-driven personalization campaign to lapsed purchasers, by weaving the customers purchase history into a story. As a result, they saw a 2256% lift in revenue per email. Device Detection A fundamental element for a great mobile…

    Movable Ink Blogin EMail- 12 readers -
  • Steak, Real-Time A/B Testing, and Email Marketing

    …. And that means half of your subscriber base is going to get the losing creative. So if one version is getting twice as many click-throughs, you’re losing a lot of potential engagement… and business. But what if you could A/B test your email campaigns in real-time? Fresh Direct did just that… with steak. Fresh Direct wanted to test out two different…

    Movable Ink Blogin EMail- 17 readers -