Real-Time A/B Test

  • Contextual Email Marketing for Fashion Apparel Retailers

    … The retail fashion apparel market is growing quickly, which means more and more brands are trying to reach your audience with marketing. That makes for a pretty cramped customer inbox. How does an apparel marketer stand out? By building customer trust and proving content they value. Successful marketing for fashion brands is based on trust…

    Movable Ink Blogin EMail- 13 readers -
  • Steak, Real-Time A/B Testing, and Email Marketing

    …. And that means half of your subscriber base is going to get the losing creative. So if one version is getting twice as many click-throughs, you’re losing a lot of potential engagement… and business. But what if you could A/B test your email campaigns in real-time? Fresh Direct did just that… with steak. Fresh Direct wanted to test out two different…

    Movable Ink Blogin EMail- 20 readers -