Real-Time A/B Test

  • Contextual Email Marketing for Fashion Apparel Retailers

    … to rebuild trust and deliver a valuable experience. Here are three ways fashion marketers can send more relevant and effective emails. Real-Time Testing & Optimization Many teams don’t have the resources to regularly do testing, but on the fly A/B and multivariate testing are key tools to ensure value add for customers. This fashion retailer wanted…

    Movable Ink Blogin EMail- 18 readers -
  • Steak, Real-Time A/B Testing, and Email Marketing

    …. And that means half of your subscriber base is going to get the losing creative. So if one version is getting twice as many click-throughs, you’re losing a lot of potential engagement… and business. But what if you could A/B test your email campaigns in real-time? Fresh Direct did just that… with steak. Fresh Direct wanted to test out two different…

    Movable Ink Blogin EMail- 21 readers -