Real-Time A/B Test

  • Contextual Email Marketing for Fashion Apparel Retailers

    … to rebuild trust and deliver a valuable experience. Here are three ways fashion marketers can send more relevant and effective emails. Real-Time Testing & Optimization Many teams don’t have the resources to regularly do testing, but on the fly A/B and multivariate testing are key tools to ensure value add for customers. This fashion retailer wanted…

    Movable Ink Blogin EMail- 18 readers -
  • Steak, Real-Time A/B Testing, and Email Marketing

    … marketing platform, Fresh Direct was able to A/B test in real-time. So, when it was clear that Option B was outperforming Option A, Fresh Direct changed all the emails with Option A creative to that of Option B. Even if subscribers had previously opened the email, they would see the updated content, instead. That meant both audiences were served…

    Movable Ink Blogin EMail- 20 readers -
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