Real-Time Bidding

Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate backfill percentages[clarify].
Posts about Real-Time Bidding
  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 18 readers -
  • What is Real-Time Bidding (RTB)?

    … hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to advertise would be impossible. To remedy this, paid search and ad exchanges utilize real-time bidding (RTB). With real-time bidding, the marketer sets the constraints of their advertising and their budget, and the system negotiates…

    Douglas Karr/ Marketing Technology Blogin Paid Search Display Mobile- 23 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 20 readers -
  • Online Advertising Acronyms And Terms Glossary

    …. Click through rate (CTR) – The percentage of people visiting a web page who access a hyperlink text from a particular advertisement. Context – How and where you’ll display ads for targeted users, such as device, connectivity, or delivery location. Conversion – The user behavior that you wish to track and optimize your campaign towards. Conversion…

    Nanigans- 25 readers -
  • Ready for primetime? The biggest challenges facing programmatic video

    … results, finding that 55 percent of all spots bought at auction did not match buyers’ specifications. “Let’s say you‘re buying a home. Maybe you buy it sight unseen. But before you close on that home, you do an inspection,” said Clearstream’s Mandelbaum. “In [real-time bidding] marketplaces, there’s no inspection.” Video viewability is much harder…

    Eric Blattberg/ Digiday- 18 readers -
  • Brands, agencies and publishers agree: 2015 is the year of “Programmatic Branding”

    … Facebook likes, for example, or Pinterest pins. The benefits are clear: Agencies can now create more engaging campaigns and execute them at scale without the prohibitive costs once associated with ambitious spends. Programmatic Branding is a boon for publishers Let’s face it — Pepsi isn’t buying below-the-fold remnant space. To nail down…

    Digiday- 19 readers -
  • 2015: The Year of the In-House Advertiser

    … As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards…

    Nanigans- 15 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
  • Six Mobile Marketing Predictions for 2015

    … distribution for Apple Pay, will bring critical scale for location-based advertising, which will take off. Marketers are already employing "location and object-based triggers based on technologies such as GPS, NFC and the Internet of Things" to increase ad relevancy in real-time, according to a study by Rebecca Lieb of Altimeter group…

    MarketingProfsin Mobile Facebook Twitter YouTube- 24 readers -
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