Real-Time Bidding

Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate backfill percentages[clarify].
Posts about Real-Time Bidding
  • What is a Demand-Side Platform (DSP)?

    … professionals and agencies, enabling display campaigns, mobile campaigns, video campaigns, and retargeting campaigns. StackAdapt – The world’s most powerful platform for branded content distribution. Amplify content at scale through targeted native ad placements. Tapad – Tapad is the true cross-device marketing partner. Whether the goal is to amplify your…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Facebook Exchange Shutting Down

    … in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices. Dynamic ads and custom audiences have mobile at their core and are delivering excellent results for businesses, so Facebook Exchange…

    David Cohen/ Inside Facebookin Facebook- 19 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 15 readers -
  • What is Real-Time Bidding (RTB)?

    … hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to advertise would be impossible. To remedy this, paid search and ad exchanges utilize real-time bidding (RTB). With real-time bidding, the marketer sets the constraints of their advertising and their budget, and the system negotiates…

    Douglas Karr/ Marketing Technology Blogin Paid Search Display Mobile- 18 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 17 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 21 readers -
  • Ready for primetime? The biggest challenges facing programmatic video

    … results, finding that 55 percent of all spots bought at auction did not match buyers’ specifications. “Let’s say you‘re buying a home. Maybe you buy it sight unseen. But before you close on that home, you do an inspection,” said Clearstream’s Mandelbaum. “In [real-time bidding] marketplaces, there’s no inspection.” Video viewability is much harder…

    Eric Blattberg/ Digiday- 16 readers -
  • Brands, agencies and publishers agree: 2015 is the year of “Programmatic Branding”

    … purchase premium inventory with cross-screen reach, robust audience data and engagement metrics, and full support for real-time bidding. Rich-media, cross-screen branding can finally be automated Traditionally, achieving “top-of-mind” among consumers meant carpet-bombing TV networks with primetime ads. Today, the television is just one of many…

    Digiday- 14 readers -
  • 2015: The Year of the In-House Advertiser

    … bible, Crossing the Chasm, will be familiar with the trajectory we are seeing in-house advertising. This year we’ve noted a lot of media buzz around brands like Stubhub and Netflix taking on programmatic, and signs indicate that this adoption will continue as the early majority gets on board. While in-house advertising may not be right for all…

    Nanigans- 12 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
  • Six Mobile Marketing Predictions for 2015

    … that 62% of its revenue from mobile ads in Q2 and global mobile ad spending increased 75% to nearly $32 billion—that's one-quarter of the digital ad spend for the entire world. Moreover, there was massive investment in mobile real-time bidding (RTB), with spend up 69% from Q1 to Q2. Ad networks moved to adopt RTB or buy pureplay mobile ad exchanges…

    MarketingProfsin Mobile Facebook Twitter YouTube- 20 readers -
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