Real-Time Bidding

Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate backfill percentages[clarify].
Posts about Real-Time Bidding
  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 11 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 8 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 14 readers -
  • Online Advertising Acronyms And Terms Glossary

    … event – The pixel that fires when a user completes an action on your site or mobile app. Cost per action (CPA) – Ad bid type where you pay for a specified action like registration, newsletter sign-up, etc. Learn more Cost per click (CPC) – Ad bid type where you pay for the amount of people who click on your ad. Read more Cost per install (CPI…

    Nanigans- 14 readers -
  • Ready for primetime? The biggest challenges facing programmatic video

    … results, finding that 55 percent of all spots bought at auction did not match buyers’ specifications. “Let’s say you‘re buying a home. Maybe you buy it sight unseen. But before you close on that home, you do an inspection,” said Clearstream’s Mandelbaum. “In [real-time bidding] marketplaces, there’s no inspection.” Video viewability is much harder…

    Eric Blattberg/ Digiday- 12 readers -
  • Brands, agencies and publishers agree: 2015 is the year of “Programmatic Branding”

    … purchase premium inventory with cross-screen reach, robust audience data and engagement metrics, and full support for real-time bidding. Rich-media, cross-screen branding can finally be automated Traditionally, achieving “top-of-mind” among consumers meant carpet-bombing TV networks with primetime ads. Today, the television is just one of many…

    Digiday- 6 readers -
  • 2015: The Year of the In-House Advertiser

    … As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards…

    Nanigans- 9 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
  • Six Mobile Marketing Predictions for 2015

    … with the much-anticipated Apple Watch announcement. This still-unreleased product managed to overshadow smartwatch releases from all other major consumer electronics manufacturers. Combined with the massive success of this year's iPhone 6, Apple's Midas touch is not wearing out any time soon. In 2015, the wearable trend has the potential to redefine…

    MarketingProfsin Mobile Facebook Twitter YouTube- 17 readers -
Get the top posts daily into your mailbox!
More from around the web