Real-Time Bidding

Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate backfill percentages[clarify].
Posts about Real-Time Bidding
  • What is a Demand-Side Platform (DSP)?

    … media plan and helps you find the best way to deliver relevant content to your high-value audiences. TubeMogul is also now part of Adobe. AppNexus – AppNexus Console combines modularity and high-powered programmable tools that help buyers realize accelerated time-to-value and solution differentiation.. AudienceScience – AudienceScience…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Facebook Exchange Shutting Down

    … retargeting in general. As mobile has become a larger part of our business, desktop has become a smaller and smaller part of our business. Former FBX product director Antonio Garcia-Martinez told the Journal that when FBX was created, the company was “desperate to boost revenue,” adding: People interpreted this as a massive move…

    David Cohen/ Inside Facebookin Facebook- 21 readers -
  • What Did You Say Your KPI Was? Think Again

    … way cheap inventory is not always bad. But it needs to be used consciously and has to be the right fit for your business at the right time. In addition to that, a reach campaign alone cannot help you maximize paid social “efficiency”; it needs to have a purpose and be the means to an end. Chrisa Chatzisavva is a senior media manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllFacebookin Social- 17 readers -
  • What is Real-Time Bidding (RTB)?

    … hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to advertise would be impossible. To remedy this, paid search and ad exchanges utilize real-time bidding (RTB). With real-time bidding, the marketer sets the constraints of their advertising and their budget, and the system negotiates…

    Douglas Karr/ Marketing Technology Blogin Paid Search Display Mobile- 20 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 19 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 23 readers -
  • Ready for primetime? The biggest challenges facing programmatic video

    … results, finding that 55 percent of all spots bought at auction did not match buyers’ specifications. “Let’s say you‘re buying a home. Maybe you buy it sight unseen. But before you close on that home, you do an inspection,” said Clearstream’s Mandelbaum. “In [real-time bidding] marketplaces, there’s no inspection.” Video viewability is much harder…

    Eric Blattberg/ Digiday- 17 readers -
  • Brands, agencies and publishers agree: 2015 is the year of “Programmatic Branding”

    …. With Programmatic Branding, wide-reaching, highly customized premium campaigns can be automated. Earlier this month, for example, Burberry bought takeover units on Yahoo’s front pages, served programmatically to users in the UK, Germany, France, Italy and Spain with help from Amnet and Adform. Just two years ago, such a campaign would’ve been prohibitively…

    Digiday- 17 readers -
  • 2015: The Year of the In-House Advertiser

    … As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards…

    Nanigans- 12 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
  • Six Mobile Marketing Predictions for 2015

    … that 62% of its revenue from mobile ads in Q2 and global mobile ad spending increased 75% to nearly $32 billion—that's one-quarter of the digital ad spend for the entire world. Moreover, there was massive investment in mobile real-time bidding (RTB), with spend up 69% from Q1 to Q2. Ad networks moved to adopt RTB or buy pureplay mobile ad exchanges…

    MarketingProfsin Mobile Facebook Twitter YouTube- 22 readers -
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