Real-Time Bidding

Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate backfill percentages[clarify].
Posts about Real-Time Bidding
  • What is a Demand-Side Platform (DSP)?

    … be tracked by cookie tracking, click-tracking, landing page conversion-tracking, phone call tracking, or promotional code redemption. A List of Leading DSPs Adobe Media Optimizer – a programmatic ad buying solution that helps you forecast the best mix of search, display, and social ads based on your budget. It also automates the execution of your…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 18 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid type is the best to help you reach ...

    Nanigans- 21 readers -
  • Online Advertising Acronyms And Terms Glossary

    … Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) – The probability…

    Nanigans- 25 readers -
  • Ready for primetime? The biggest challenges facing programmatic video

    … results, finding that 55 percent of all spots bought at auction did not match buyers’ specifications. “Let’s say you‘re buying a home. Maybe you buy it sight unseen. But before you close on that home, you do an inspection,” said Clearstream’s Mandelbaum. “In [real-time bidding] marketplaces, there’s no inspection.” Video viewability is much harder…

    Eric Blattberg/ Digiday- 18 readers -
  • Brands, agencies and publishers agree: 2015 is the year of “Programmatic Branding”

    … purchase premium inventory with cross-screen reach, robust audience data and engagement metrics, and full support for real-time bidding. Rich-media, cross-screen branding can finally be automated Traditionally, achieving “top-of-mind” among consumers meant carpet-bombing TV networks with primetime ads. Today, the television is just one of many…

    Digiday- 19 readers -
  • 2015: The Year of the In-House Advertiser

    … As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards…

    Nanigans- 15 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
  • Six Mobile Marketing Predictions for 2015

    … that 62% of its revenue from mobile ads in Q2 and global mobile ad spending increased 75% to nearly $32 billion—that's one-quarter of the digital ad spend for the entire world. Moreover, there was massive investment in mobile real-time bidding (RTB), with spend up 69% from Q1 to Q2. Ad networks moved to adopt RTB or buy pureplay mobile ad exchanges…

    MarketingProfsin Mobile Facebook Twitter YouTube- 24 readers -
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