Real Time Bidding

  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -
  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
  • Why Every Marketer Should Leverage Retargeting

    … or publisher, which places a cookie in each visitor’s browser, adding them to an audience list. That audience can now be retargeted with a specific campaign aimed solely at them. How Is This Possible? And Why Should I Care? What makes retargeting especially effective (and possible) is the power of real-time bidding (RTB) technology, which allows marketers…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 31 readers -
  • New Webinar: The Proper Way To Do Retargeting – Wednesday, Sept. 4th at 6pm PST (9pm EST)

    … the proper way. After managing millions of dollars of ad spend, we know the best tactics to getting the most out of your campaigns. We will go through everything you need to know to be a retargeting EXPERT on this webinar, and how the Bevo Ad Exchange can help you achieve your goals. There will be ALOT of knowledge dropped on this webinar you DO NOT want to miss! Webinar Details: Date: Wednesday, September 4th, 2013 Time: 6pm PST (9pm EST) Signup Link: https://www3.gotomeeting.com/register/738966878 …

    Ryan Buke/ BeVo Mediain Retargeting- 11 readers -