Real Time Bidding

  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 13 readers -
  • Why Every Marketer Should Leverage Retargeting

    … or publisher, which places a cookie in each visitor’s browser, adding them to an audience list. That audience can now be retargeted with a specific campaign aimed solely at them. How Is This Possible? And Why Should I Care? What makes retargeting especially effective (and possible) is the power of real-time bidding (RTB) technology, which allows marketers…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 24 readers -
  • New Webinar: The Proper Way To Do Retargeting – Wednesday, Sept. 4th at 6pm PST (9pm EST)

    … the proper way. After managing millions of dollars of ad spend, we know the best tactics to getting the most out of your campaigns. We will go through everything you need to know to be a retargeting EXPERT on this webinar, and how the Bevo Ad Exchange can help you achieve your goals. There will be ALOT of knowledge dropped on this webinar you DO NOT want to miss! Webinar Details: Date: Wednesday, September 4th, 2013 Time: 6pm PST (9pm EST) Signup Link: https://www3.gotomeeting.com/register/738966878 …

    Ryan Buke/ BeVo Mediain Retargeting- 11 readers -