Real Time Bidding

  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 8 readers -
  • Why Every Marketer Should Leverage Retargeting

    Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion. That is why retargeting has become an essential tactic in the digital marketer’s arsenal.

    Ratko Vidakovic/ Marketing Land- 20 readers -
  • How Hyperlocal Mobile Advertising Changes Everything

    … of the types of contextual targeting data that can be used for hyperlocal advertising. It should be noted, however, that contextual data can also be used for the purpose of extracting insights about audiences from broader mobile campaigns. What's Next For Hyperlocal Advertising? As technology matures, you can safely assume that the volume of information…

    Ratko Vidakovic/ Marketing Landin Display Mobile How To's- 14 readers -
  • New Webinar: The Proper Way To Do Retargeting – Wednesday, Sept. 4th at 6pm PST (9pm EST)

    … the proper way. After managing millions of dollars of ad spend, we know the best tactics to getting the most out of your campaigns. We will go through everything you need to know to be a retargeting EXPERT on this webinar, and how the Bevo Ad Exchange can help you achieve your goals. There will be ALOT of knowledge dropped on this webinar you DO NOT want to miss! Webinar Details: Date: Wednesday, September 4th, 2013 Time: 6pm PST (9pm EST) Signup Link: …

    Ryan Buke/ BeVo Mediain Retargeting- 11 readers -
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