Real Time Bidding

  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 15 readers -
  • Why Every Marketer Should Leverage Retargeting

    … marketer’s arsenal. It increases the effectiveness of all other marketing efforts, increasing brand awareness, strengthening brand recall, and driving customers down the funnel to ultimate conversion. Of all the available ways to spend a marketing budget on paid media, retargeting simply can’t be ignored. What Is Retargeting? And How Does It Work…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 27 readers -
  • New Webinar: The Proper Way To Do Retargeting – Wednesday, Sept. 4th at 6pm PST (9pm EST)

    … the proper way. After managing millions of dollars of ad spend, we know the best tactics to getting the most out of your campaigns. We will go through everything you need to know to be a retargeting EXPERT on this webinar, and how the Bevo Ad Exchange can help you achieve your goals. There will be ALOT of knowledge dropped on this webinar you DO NOT want to miss! Webinar Details: Date: Wednesday, September 4th, 2013 Time: 6pm PST (9pm EST) Signup Link: https://www3.gotomeeting.com/register/738966878 …

    Ryan Buke/ BeVo Mediain Retargeting- 11 readers -