Real Time Bidding

  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Why Every Marketer Should Leverage Retargeting

    … and unnecessary marketing (it only wastes ad spend and causes negative sentiment). But, if used in creative ways — like onboarding new users or offering complementary products and services — even more value can be extracted from your retargeting campaigns. Your Takeaway They say you never get a second chance to make a first impression. With retargeting…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 37 readers -
  • How Hyperlocal Mobile Advertising Changes Everything

    One of 2014's biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it's called in ad tech circles, allows marketers to use a smartphone's GPS data to geographically target audiences for the purpose of delivering relevant ads. When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by r ...

    Ratko Vidakovic/ Marketing Land- 31 readers -
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