Real Time Bidding

  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • Why Every Marketer Should Leverage Retargeting

    Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion. That is why retargeting has become an essential tactic in the digital marketer’s arsenal.

    Ratko Vidakovic/ Marketing Land- 28 readers -
  • How Hyperlocal Mobile Advertising Changes Everything

    One of 2014's biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it's called in ad tech circles, allows marketers to use a smartphone's GPS data to geographically target audiences for the purpose of delivering relevant ads. When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by r ...

    Ratko Vidakovic/ Marketing Land- 20 readers -