Real-Time Data

  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    … viewed products to maintain interest in products that are still top of mind. Most viewed products to showcase products that are more likely to be purchased. Abandoned carts to recover lost revenue from an incomplete purchase. Targeting by recent category to further personalize content based on the category shopped most recently The app…

    Movable Ink Blog- 10 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … juggling all these new platforms. So “lazy” is one of the last words they want to hear. But Charles Nicholls, SVP of Product Strategy for SAP’s Hybris software unit, went there: “There’s way too much batching and blasting still going on,” he said at a panel during a recent National Retail Federation. “[Marketers are] just so slack and lazy…

    Movable Ink Blogin EMail- 26 readers -
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