Real-Time Data

  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    …. Unlock Behavioral Data Your customers’ online behavior is an indication of intent, and can clue you in on their interests and what their path to purchase looks like right now, at this moment. However, until now, most email marketers couldn’t use this information to personalize campaigns in real-time. Now with Behavioral Apps from Movable Ink, you can…

    Movable Ink Blog- 9 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    If you want to get a marketer’s attention, just use the “L” word. Every quarter, there seems like there are a dozen new systems begging for budget or attention in the marketing department, while the pressure to achieve results – measurable results – keeps going up. Marketing teams are constantly trying to push the envelope while endlessly juggling all these new platforms.

    Movable Ink Blog- 21 readers -
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