Real-Time Data

  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    … Today’s consumers have seemingly endless choices, and a constant stream of new digital technology to influence how they buy. In order to survive, brands have to shift their strategies and adapt to a customer-led marketing model. Customer-led marketing is based on reading and reacting to real-time, sometimes implicit, signals from the customer…

    Movable Ink Blog- 10 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … juggling all these new platforms. So “lazy” is one of the last words they want to hear. But Charles Nicholls, SVP of Product Strategy for SAP’s Hybris software unit, went there: “There’s way too much batching and blasting still going on,” he said at a panel during a recent National Retail Federation. “[Marketers are] just so slack and lazy…

    Movable Ink Blogin EMail- 23 readers -
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