Real-Time Data

  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    …, instead of focusing on a business’s goals or trying to predict what the customer wants. Shifting gears to customer-led contextual marketing may seem like a big undertaking, but the trick is acting on the CRM data that you already have—and layering on real-time signals and behavioral actions—to create hyper-personalized, contextual experiences…

    Movable Ink Blog- 12 readers -