Real-Time Data

  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    … viewed products to maintain interest in products that are still top of mind. Most viewed products to showcase products that are more likely to be purchased. Abandoned carts to recover lost revenue from an incomplete purchase. Targeting by recent category to further personalize content based on the category shopped most recently The app…

    Movable Ink Blog- 7 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … opened and after it’s already been opened, taking into account a customer’s real-time location, device, or the time of day… in addition to other live subscriber details. Some brands have already seen a lot of success by skipping the entire big mess of Big Data and turning to real-time email marketing empowered by real-time analytics. By sending out…

    Movable Ink Blogin EMail- 20 readers -
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