Real-Time Data

  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    …. Unlock Behavioral Data Your customers’ online behavior is an indication of intent, and can clue you in on their interests and what their path to purchase looks like right now, at this moment. However, until now, most email marketers couldn’t use this information to personalize campaigns in real-time. Now with Behavioral Apps from Movable Ink, you can…

    Movable Ink Blog- 12 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … juggling all these new platforms. So “lazy” is one of the last words they want to hear. But Charles Nicholls, SVP of Product Strategy for SAP’s Hybris software unit, went there: “There’s way too much batching and blasting still going on,” he said at a panel during a recent National Retail Federation. “[Marketers are] just so slack and lazy…

    Movable Ink Blogin EMail- 26 readers -
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