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… Times has been a feature in Google Search and Maps since last year. It’s a way of seeing what time and day during the week a business is typically busy. But now, Google is adding real-time data to this functionality so you can see whether it’s worth leaving the house or not right now. Perfect timing for this coming Black Friday. Here’s a sneak…
…. Unlock Behavioral Data Your customers’ online behavior is an indication of intent, and can clue you in on their interests and what their path to purchase looks like right now, at this moment. However, until now, most email marketers couldn’t use this information to personalize campaigns in real-time. Now with Behavioral Apps from Movable Ink, you can…
If you want to get a marketer’s attention, just use the “L” word. Every quarter, there seems like there are a dozen new systems begging for budget or attention in the marketing department, while the pressure to achieve results – measurable results – keeps going up. Marketing teams are constantly trying to push the envelope while endlessly juggling all these new platforms.
… embraced a new marketing paradigm that promises to do all that - and surprisingly, it comes from the tech world. No, this isn't a new app or platform but a new approach: agile marketing. Anyone in the tech industry is familiar with agile software development, a methodology marked by collaboration, flexibility and real-time response to customer feedback…