Real-Time Data

  • Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing

    …. Unlock Behavioral Data Your customers’ online behavior is an indication of intent, and can clue you in on their interests and what their path to purchase looks like right now, at this moment. However, until now, most email marketers couldn’t use this information to personalize campaigns in real-time. Now with Behavioral Apps from Movable Ink, you can…

    Movable Ink Blog- 8 readers -
  • Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

    … it. But is real-time personalization as hard as it sounds? Are marketers lazy like Nicholls said? Or is there just a piece of the puzzle missing? Personalization: It’s Not About Big Data, It’s about Real-Time Data When marketers think about contextual marketing strategies, they think that means crunching numbers. A lot of numbers. Big data is often thought…

    Movable Ink Blogin EMail- 21 readers -
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