Real-Time Marketing

  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 23 readers -
  • 6 Winning Social Media Tips for Sports Marketing Success

    …, activate fan bases and drive engagement. Jordan Slabaugh has spent the past decade building global brands. In her role as Vice President of Marketing at Wayin, Jordan leads all aspects of brand marketing, corporate communications and digital activation initiatives to further develop the Wayin brand and leadership in the marketing industry. Top image courtesy of Keith Allison on Flickr.…

    AllFacebookin Social- 18 readers -
  • The Social Significance Of Real-Time Marketing

    … ZOG Digital’s Michael Pasco discusses how brands can leverage real-time marketing to increase engagement from your brand’s social marketing strategy. This article was originally published by the Huffington Post. ——- For millennials, living in the moment isn’t possible without an Instagram post. Smartphones have revolutionized how people share…

    ZOG Digital Blog- 13 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … digital marketing tools and solutions that it can be hard to grasp where to even begin shopping and evaluating, let alone making a purchase decision. Allow me to offer a starting point: For every tool that you’re going to purchase (even just to try), its output must be in real-time. There are two reasons for this real-time approach: 1. People…

    Asaf Rothem/ Relevancein Content- 22 readers -
  • 3 Free Twitter Tools for Killer Real-Time Marketing

    … Twitter is a unique and potentially valuable marketing channel for many reasons, not the least of which is its real-time nature. A Twitter timeline is never curated or sorted – users see every single tweet sent by the people and businesses they follow, as they are tweeted. Here are three tools, all of which are free or offer free trials…

    Lauren Dugan/ Inside Facebookin Social Twitter- 16 readers -
Get the top posts daily into your mailbox!
More from around the web