Real-Time Marketing

  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 19 readers -
  • 6 Winning Social Media Tips for Sports Marketing Success

    … No field is better equipped to take advantage of real-time marketing than the sports industry. Whether fans are sharing game-time reactions on social media or checking fantasy team scores, they’re constantly connected and engaged while watching their favorite teams. And because excitement peaks in the moment, sports marketers cannot wait…

    AllFacebookin Social- 16 readers -
  • The Social Significance Of Real-Time Marketing

    … on marketing the experience, and let the users develop easily measurable moments on their own. Their voice and creativity in the moment brings a lot of unplanned value and impressions to events, so it’s best to optimize real-time events to have the best digital experience for the ticket-buyer. The post The Social Significance Of Real-Time Marketing appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 12 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … just completed research on gated content and its contribution to lead generation. The data says that for every 10 percent increase in the gated-to-free content ratio, the conversion rate increases by four percent. Say you abide by the data and start writing more gated content. This would take weeks, at best, before the new content is live. Doing…

    Asaf Rothem/ Relevancein Content- 22 readers -
  • 3 Free Twitter Tools for Killer Real-Time Marketing

    … Twitter is a unique and potentially valuable marketing channel for many reasons, not the least of which is its real-time nature. A Twitter timeline is never curated or sorted – users see every single tweet sent by the people and businesses they follow, as they are tweeted. Here are three tools, all of which are free or offer free trials…

    Lauren Dugan/ Inside Facebookin Social Twitter- 15 readers -
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