Real-Time Marketing

  • Big Data is Pushing Marketing into Real-Time

    … eBook “Marketing at the Speed of Business” To learn more about how Big Data is changing marketing, and see case studies about how retailers, producers, and healthcare companies are using that data to power their marketing in real-time, head over to Perscio and download our free whitepaper. Download Marketing at the Speed of Business © 2015 DK New Media. …

    Marketing Technology Blogin Twitter- 24 readers -
  • 6 Winning Social Media Tips for Sports Marketing Success

    … No field is better equipped to take advantage of real-time marketing than the sports industry. Whether fans are sharing game-time reactions on social media or checking fantasy team scores, they’re constantly connected and engaged while watching their favorite teams. And because excitement peaks in the moment, sports marketers cannot wait…

    AllFacebookin Social- 19 readers -
  • The Social Significance Of Real-Time Marketing

    … ZOG Digital’s Michael Pasco discusses how brands can leverage real-time marketing to increase engagement from your brand’s social marketing strategy. This article was originally published by the Huffington Post. ——- For millennials, living in the moment isn’t possible without an Instagram post. Smartphones have revolutionized how people share…

    ZOG Digital Blog- 13 readers -
  • The Impact of Cross-Device Journeys and Real-Time Personalization

    … of marketing channels, from broadcast ads to pay-per-click, direct mail to programmatic advertising, it’s harder than ever for companies to understand just what makes a customer click buy. For a great discussion on real-time interactive marketing, be sure to listen to our interview with Jess Stephens. Real-time marketing increases conversion rates by an average of 26% and 61% of consumers are more likely to buy from a company that delivers customized, real-time content. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Why You Only Need Real-Time Digital Marketing Tools

    … digital marketing tools and solutions that it can be hard to grasp where to even begin shopping and evaluating, let alone making a purchase decision. Allow me to offer a starting point: For every tool that you’re going to purchase (even just to try), its output must be in real-time. There are two reasons for this real-time approach: 1. People…

    Asaf Rothem/ Relevancein Content- 24 readers -
  • 3 Free Twitter Tools for Killer Real-Time Marketing

    … Twitter is a unique and potentially valuable marketing channel for many reasons, not the least of which is its real-time nature. A Twitter timeline is never curated or sorted – users see every single tweet sent by the people and businesses they follow, as they are tweeted. Here are three tools, all of which are free or offer free trials…

    Lauren Dugan/ Inside Facebookin Social Twitter- 19 readers -
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