Real Time Marketing

  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … Hashtag Bowl! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His…

    Matt Mcgee/ Marketing Landin Social- 21 readers -
  • Mobile Commerce: 5 Ways Your Company Can Improve

    … The four days after Thanksgiving in the US — Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious days not only serve as a bellwether of the country’s economic health, but more recently, they’re a proxy for the ever-increasing volume of retail sales that now take…

    Aaron Strout/ Marketing Land- 26 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    … relevance. I’ve had this notion of interruption-driven marketing in my head since Brent Hieggelke, the Chief Mobile Evangelist for Urban Airship, planted the seed at Adobe Summit this past March. He called this an age of interruption and encouraged audience members to identify the right level of “interruption” within their own models, given the heightened…

    Marketing Landin EMail Retargeting- 25 readers -
  • Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

    … on their brand promise: • Unify Data Silos. Be aware that the challenge in omni-channel marketing is to have data that are both sufficiently granular and complete. No source should be overlooked in building a single view of the customer. T-Mobile CEO John Legere listened in on customer service calls during his early months as the company’s new leader…

    Marketing Landin Retargeting- 15 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 20 readers -
  • 5 Ways to Use Snapchat for Business

    … Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. In this article you’ll discover five ways to use Snapchat for business. Why Snapchat? With over…

    Social Media Examiner- 29 readers -
  • 2015 Hashtag Bowl Winners: Congrats to Facebook, McDonald’s & Bonobos

    … Advertiser Winner: McDonald’s We were impressed by the fast food giant’s unique approach to real-time advertising during this year’s Super Bowl. Rather than the typical “me first” approach that many brands used, McDonald’s celebrated all of the game’s other advertisers by using Twitter to give away either the exact product being advertised (including…

    Matt Mcgee/ Marketing Landin Social- 20 readers -
  • Maintaining Brand Momentum Post-Super Bowl

    … below. Continue Using Triggered Emails I’ve said it before, and I’ll say it again, triggered emails are one of the best ways to engage with customers in real-time. By using triggers, you’ll reach them when their minds and their wallets are open. Major sports events like Sunday’s game are an ideal time to do this. With a large portion of your…

    Jason Warnock/ Marketing Landin EMail- 15 readers -
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