Real Time Marketing

  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl — our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that the proverbial dust…

    Matt Mcgee/ Marketing Landin Social- 24 readers -
  • Mobile Commerce: 5 Ways Your Company Can Improve

    … The four days after Thanksgiving in the US — Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious days not only serve as a bellwether of the country’s economic health, but more recently, they’re a proxy for the ever-increasing volume of retail sales that now take…

    Aaron Strout/ Marketing Land- 30 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    … — perhaps hyper — level of awareness and receptivity to which consumers are rapidly becoming accustomed. Is it an alert from your wearable when you hit 10,000 steps? Text messages from your Dropcam every time your dog rolls over? Is it that call or text at dinnertime? What defines interruption today, versus clear communication through marketing…

    Marketing Landin EMail Retargeting- 31 readers -
  • Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

    … Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug McMillon. Speaking to 14,000 attendees, the leader of the world’s largest retailer threw down the gauntlet when it comes to omni-channel marketing, forever creating a baseline for the retail industry. “I want…

    Marketing Landin Retargeting- 19 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 20 readers -
  • 5 Ways to Use Snapchat for Business

    … marketing. What do you think? Are you already active on Snapchat? How do you integrate Snapchat into your social media marketing? What are your favorite brands to follow? Please share your thoughts in the comments below. Tips for using Snapchat for business. Tags: kate talbot, live event, real time marketing, snapchat, snapchat campaign, snapchat contest, snapchat for business, snapchat marketing, snapchat stories …

    Social Media Examiner- 31 readers -
  • 2015 Hashtag Bowl Winners: Congrats to Facebook, McDonald’s & Bonobos

    … Advertiser Winner: McDonald’s We were impressed by the fast food giant’s unique approach to real-time advertising during this year’s Super Bowl. Rather than the typical “me first” approach that many brands used, McDonald’s celebrated all of the game’s other advertisers by using Twitter to give away either the exact product being advertised (including…

    Matt Mcgee/ Marketing Landin Social- 20 readers -
  • Maintaining Brand Momentum Post-Super Bowl

    … below. Continue Using Triggered Emails I’ve said it before, and I’ll say it again, triggered emails are one of the best ways to engage with customers in real-time. By using triggers, you’ll reach them when their minds and their wallets are open. Major sports events like Sunday’s game are an ideal time to do this. With a large portion of your…

    Jason Warnock/ Marketing Landin EMail- 16 readers -
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