Real Time Marketing

  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl — our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that the proverbial dust…

    Matt Mcgee/ Marketing Landin Social- 24 readers -
  • Mobile Commerce: 5 Ways Your Company Can Improve

    …, podcaster and speaker. Earlier in his career, Aaron spent time as head of marketing and social media at Mzinga and Powered/Dachis Group (now Sprinklr). Before heading off into the startup/agency world, Aaron worked at Fidelity Investments for nine years in a variety of digital marketing roles. He lives in the Bay area with his wife and three children. He loves BBQ, Boston sports and is an avid taker of photos. (Some images used under license from…

    Aaron Strout/ Marketing Land- 29 readers -
  • Behaviorally-Triggered Email Marketing: It’s Easier Than You Think

    It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and relevant to each and every individual. Yet, as we’ve discussed in a previous post, 70 percent of brands have admitted they’ve failed to personalize email messages at all, let alone used behavioral data for triggering.

    Steve Dille/ Marketing Land- 16 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    … Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and… The phone rings. Who could possibly be calling right now…

    Marketing Landin EMail Retargeting- 27 readers -
  • Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

    Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug McMillon. Speaking to 14,000 attendees, the leader of the world’s largest retailer threw down the gauntlet when it comes to omni-channel marketing, forever creating a baseline for the retail industry.

    Marketing Land- 17 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 20 readers -
  • 5 Ways to Use Snapchat for Business

    … marketing. What do you think? Are you already active on Snapchat? How do you integrate Snapchat into your social media marketing? What are your favorite brands to follow? Please share your thoughts in the comments below. Tips for using Snapchat for business. Tags: kate talbot, live event, real time marketing, snapchat, snapchat campaign, snapchat contest, snapchat for business, snapchat marketing, snapchat stories …

    Social Media Examiner- 31 readers -
  • 2015 Hashtag Bowl Winners: Congrats to Facebook, McDonald’s & Bonobos

    … The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always, the Hashtag Bowl crowns one social network a winner based on how often it’s represented in the commercials that air nationally during the Super Bowl. That’s a reflection of which social media outlets major…

    Matt Mcgee/ Marketing Landin Social- 20 readers -
  • Maintaining Brand Momentum Post-Super Bowl

    … below. Continue Using Triggered Emails I’ve said it before, and I’ll say it again, triggered emails are one of the best ways to engage with customers in real-time. By using triggers, you’ll reach them when their minds and their wallets are open. Major sports events like Sunday’s game are an ideal time to do this. With a large portion of your…

    Jason Warnock/ Marketing Landin EMail- 16 readers -
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