Real Time Marketing

  • Mobile Commerce: 5 Ways Your Company Can Improve

    …, podcaster and speaker. Earlier in his career, Aaron spent time as head of marketing and social media at Mzinga and Powered/Dachis Group (now Sprinklr). Before heading off into the startup/agency world, Aaron worked at Fidelity Investments for nine years in a variety of digital marketing roles. He lives in the Bay area with his wife and three children. He loves BBQ, Boston sports and is an avid taker of photos. (Some images used under license from Shutterstock.com.)…

    Aaron Strout/ Marketing Land- 22 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    … — perhaps hyper — level of awareness and receptivity to which consumers are rapidly becoming accustomed. Is it an alert from your wearable when you hit 10,000 steps? Text messages from your Dropcam every time your dog rolls over? Is it that call or text at dinnertime? What defines interruption today, versus clear communication through marketing…

    Marketing Landin EMail Retargeting- 21 readers -
  • Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

    … Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug McMillon. Speaking to 14,000 attendees, the leader of the world’s largest retailer threw down the gauntlet when it comes to omni-channel marketing, forever creating a baseline for the retail industry. “I want…

    Marketing Landin Retargeting- 13 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 17 readers -
  • 5 Ways to Use Snapchat for Business

    … Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. In this article you’ll discover five ways to use Snapchat for business. Why Snapchat? With over…

    Social Media Examiner- 21 readers -
  • 2015 Hashtag Bowl Winners: Congrats to Facebook, McDonald’s & Bonobos

    … The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always, the Hashtag Bowl crowns one social network a winner based on how often it’s represented in the commercials that air nationally during the Super Bowl. That’s a reflection of which social media outlets major…

    Matt Mcgee/ Marketing Landin Social- 18 readers -
  • Maintaining Brand Momentum Post-Super Bowl

    Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns that motivated consumers to buy. The biggest brand winners aren’t necessarily the ones that spent over $4 million dollars on 30 seconds of airtime. Brands that engage on other, less costly channels have as good a chance of standing out.

    Jason Warnock/ Marketing Land- 13 readers -
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