Real Time Marketing

  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl — our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that the proverbial dust…

    Matt Mcgee/ Marketing Landin Social- 15 readers -
  • Mobile Commerce: 5 Ways Your Company Can Improve

    …, podcaster and speaker. Earlier in his career, Aaron spent time as head of marketing and social media at Mzinga and Powered/Dachis Group (now Sprinklr). Before heading off into the startup/agency world, Aaron worked at Fidelity Investments for nine years in a variety of digital marketing roles. He lives in the Bay area with his wife and three children. He loves BBQ, Boston sports and is an avid taker of photos. (Some images used under license from…

    Aaron Strout/ Marketing Land- 26 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    … — perhaps hyper — level of awareness and receptivity to which consumers are rapidly becoming accustomed. Is it an alert from your wearable when you hit 10,000 steps? Text messages from your Dropcam every time your dog rolls over? Is it that call or text at dinnertime? What defines interruption today, versus clear communication through marketing…

    Marketing Landin EMail Retargeting- 23 readers -
  • Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

    … to recognize visitors as individuals. These rich profiles allow for right-time delivery of relevant content or action. They can be used to support a variety of real-time actions out of your marketing technology stack, including content management systems, recommendation engines and other personalization tools. Omni-channel marketing requires a long-term…

    Marketing Landin Retargeting- 13 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 19 readers -
  • 5 Ways to Use Snapchat for Business

    …-Star Game and Finals. At the 2014 All-Star Game, the NBA launched their presence on Snapchat, and fans were able to watch videos from L.A. Clippers star Chris Paul, and up-close snaps of the Slam Dunk Contest. Use Snapchat to engage with your audience by giving them unique access to live events. During the 2014 Finals, the NBA posted…

    Social Media Examiner- 24 readers -
  • 2015 Hashtag Bowl Winners: Congrats to Facebook, McDonald’s & Bonobos

    … Advertiser Winner: McDonald’s We were impressed by the fast food giant’s unique approach to real-time advertising during this year’s Super Bowl. Rather than the typical “me first” approach that many brands used, McDonald’s celebrated all of the game’s other advertisers by using Twitter to give away either the exact product being advertised (including…

    Matt Mcgee/ Marketing Landin Social- 19 readers -
  • Maintaining Brand Momentum Post-Super Bowl

    … below. Continue Using Triggered Emails I’ve said it before, and I’ll say it again, triggered emails are one of the best ways to engage with customers in real-time. By using triggers, you’ll reach them when their minds and their wallets are open. Major sports events like Sunday’s game are an ideal time to do this. With a large portion of your…

    Jason Warnock/ Marketing Landin EMail- 15 readers -
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