Real Time Marketing

  • Mobile Commerce: 5 Ways Your Company Can Improve

    … The four days after Thanksgiving in the US — Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious days not only serve as a bellwether of the country’s economic health, but more recently, they’re a proxy for the ever-increasing volume of retail sales that now take…

    Aaron Strout/ Marketing Land- 20 readers -
  • Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

    … Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and… The phone rings. Who could possibly be calling right now…

    Marketing Landin EMail Retargeting- 19 readers -
  • Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

    … to recognize visitors as individuals. These rich profiles allow for right-time delivery of relevant content or action. They can be used to support a variety of real-time actions out of your marketing technology stack, including content management systems, recommendation engines and other personalization tools. Omni-channel marketing requires a long-term…

    Marketing Landin Retargeting- 12 readers -
  • The real problem with real time marketing

    … Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I…

    {grow}- 15 readers -
  • 5 Ways to Use Snapchat for Business

    … Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. In this article you’ll discover five ways to use Snapchat for business. Why Snapchat? With over…

    Social Media Examiner- 19 readers -
  • 2015 Hashtag Bowl Winners: Congrats to Facebook, McDonald’s & Bonobos

    … The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always, the Hashtag Bowl crowns one social network a winner based on how often it’s represented in the commercials that air nationally during the Super Bowl. That’s a reflection of which social media outlets major…

    Matt Mcgee/ Marketing Landin Social- 17 readers -
  • Maintaining Brand Momentum Post-Super Bowl

    Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns that motivated consumers to buy. The biggest brand winners aren’t necessarily the ones that spent over $4 million dollars on 30 seconds of airtime. Brands that engage on other, less costly channels have as good a chance of standing out.

    Jason Warnock/ Marketing Land- 11 readers -
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