Real-Time Targeting

  • The Power Of Real-Time Display For Back-To-School

    While many schools have recently let students out for summer break, back-to-school (BTS) shopping already top of mind for marketers. This season, estimates about $50B will be spent on retail e-commerce sales, including a wide range of products and categories from apparel and electronics to school and office supplies.

    James Green/ Marketing Land- 29 readers -
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