Real-Time Targeting

  • The Power Of Real-Time Display For Back-To-School

    … product reviews, and searching online for the best BTS deals. This stream of real-time information helps predict consumers' intent to purchase. Many marketers rely heavily on their own site-level data for their real-time campaigns, but a majority of intent data lives outside of the brand's environment. By only using site behaviors, brands…

    James Green/ Marketing Landin Display- 27 readers -
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