Reassuringly Expensive

Reassuringly Expensive was the Stella Artois' advertising slogan in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino. The TV campaigns began in 1991 with a series of adverts based on Jean de Florette, directed by the British duo Anthea Benton and Vaughan Arnell, moving on to other genres including war movies, silent comedy and even surrealism (for which the slogan was changed to "Reassuringly Elephants").
Posts about Reassuringly Expensive
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … be focused on to tell a compelling story? (Example: Westin's Heavenly Beds) 15. Identify your brand's defining attributes: What attributes do consumers find most distinctive and appealing in your category or for your brand? And which of those can your brand credibly claim or focus on? (Stella Artois' "Reassuringly Expensive," where price is a defining…

    MarketingProfs- 18 readers -