• The Sticky Problem With Native Advertising

    … alongside, or sponsoring, content (in other words, acknowledging the commercial involvement of a brand) this feels like marketers being sneaky. Being able to advertise your brand in a way that looks like “earned media” is something of a holy grail for marketers. In a weasel word term like “native advertising” it seems marketers have finally found…

    Sarah Mitchell/ Global Copywritingin Content Twitter- 11 readers -
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