• The Sticky Problem With Native Advertising

    … advertising. I’m afraid — and I’m sorry to be the bearer of such bad news — it doesn’t actually exist. It’s a deceptive sleight of hand. The industry’s latest buzzword is actually a rebadged, repackaged and very old concept: It’s actually just sponsored content. So why is everyone so excited about it? Well, native advertising sounds good. Native things…

    Sarah Mitchell/ Global Copywritingin Content Twitter- 11 readers -
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