• The Sticky Problem With Native Advertising

    …. (Perhaps it’s the way forward for cash-strapped media organisations?) But what I do have a serious problem with is the idea that such content might not be clearly labeled as sponsored. Buzzfeed is a wonderful product — shareable digital fodder for officer workers bored on their lunch-break — and much of it is cleverly laced with a client’s message…

    Sarah Mitchell/ Global Copywritingin Content Twitter- 7 readers -
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