Rebecca Lieb

    • 2017 Content Marketing Resolutions

      5 Tactics To Stay Ahead Of The Content Marketing Pack As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis. Don’t take my word for it! Walk down a commercial street near you. You’ll see we live in a world plastered with advertising.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Content Marketing Definition

    … definition – “everything the light touches is content!” Matt Heinz – Heinz Marketing 28. Content marketing is the practice of using content (webinars, white papers, planted articles, blogs, Tweets, videos, etc) with some intrinsic value beyond pure advertising content, as a way of establishing thought leadership, branding, and growing and influencing…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Brand Newsroom 85: Metrics Marketers Overlook

    … Global content marketing expert Rebecca Lieb is this week’s guest on Brand Newsroom, as the team discusses the performance of content marketing. ROI, Rebecca says, is about way more than just sales. A strategic advisor, research analyst, keynote speaker, author and columnist, Rebecca specialises in digital marketing and media…

    Lush Digitalin Content- 8 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … content from scratch. (See Rebecca Lieb’s point 4 below.) 2. Blogs increase content distribution and support social media As a key element of your overall marketing and content marketing plans, it’s critical to promote your blog posts. Michael Hyatt, former CEO of Nelson Publishing, the largest independent US book publisher believes consistency…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 26 readers -
  • Repurposed Content VS Repromoted Content

    … formats, what platforms, and how your audience is reacting to it. Measure your audience. It’s more important to have a targeted audience than a large audience. Joe Pulizzi considers this a key metric. Assess revenues and quality lead generation. Calculate operation cost reduction. Repurposed content vs repromoted content: How they differ Repurposed…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Improve Your Content Marketing To Drive Performance

    … Marketing World 2015. This applied to your primary publishing platform as well as social media. Brian Clark advised, “Pick your one platform first.” Don’t underestimate the human connection audio content makes with your audience. One attendee told me that he finds it easier to consume audio content than text. Audio content fills otherwise content-free…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 3 Content Marketing Opportunities You Are Missing

    … of blogs and media entities. Buffer co-founder Leo Widrich is the poster child of guest posting. He used it to build Buffer’s initial user base. Write a regular column for a blog or media entity. This is a traditional media approach. Depending on the publication, there may be a lot of competition. I started my online writing as a columnist for ClickZ…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … must be tailored to meet its specific audience’s needs in a given environment or it’s never seen. 75% of ideas on average (mode) are turned into a content asset, published once, and never reused or repurposed again according to 2015 Kapost data. The problem with this is that it uses up your marketing budget and resources with limited results. 3…

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 29 readers -
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