Rebecca Lieb

  • 2017 Content Marketing Resolutions

    … a successful business generator. River Pools Blog (B2C). Marcus Sheridan answered every customer question in a separate blog post. He even answered the tough “How Much Does It Cost?” Result: Qualified leads and reduced time to sales. Spin Sucks (Thought Leadership). Gini Dietrich started Spin Sucks to establish thought leadership in the PR space…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Content Marketing Definition

    … and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information. Rebecca Lieb, Author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media 33. Attracting users and building long-term relationships with them through useful, interesting, relevant…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Brand Newsroom 85: Metrics Marketers Overlook

    … Global content marketing expert Rebecca Lieb is this week’s guest on Brand Newsroom, as the team discusses the performance of content marketing. ROI, Rebecca says, is about way more than just sales. A strategic advisor, research analyst, keynote speaker, author and columnist, Rebecca specialises in digital marketing and media…

    Lush Digitalin Content- 8 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … content from scratch. (See Rebecca Lieb’s point 4 below.) 2. Blogs increase content distribution and support social media As a key element of your overall marketing and content marketing plans, it’s critical to promote your blog posts. Michael Hyatt, former CEO of Nelson Publishing, the largest independent US book publisher believes consistency…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 27 readers -
  • Repurposed Content VS Repromoted Content

    … content discussion often gets muddy. Repurposed content vs repurposed content definitions To clarify the challenge, let’s define repurposed content and repromoted content. Repurposed content definition Reuse your existing information and marketing collateral to update and give it new life for targeted platforms and audiences. Rebecca Lieb applies…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Improve Your Content Marketing To Drive Performance

    … 5 Content Marketing World 2015 Takeaways When it comes to content creation, marketers are on a treadmill creating ever more content to fill consumers’ voracious need for instantaneous information when, where and how they want it. Let’s put that in context: Translation: Your content and marketing messages are competing against communications…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 3 Content Marketing Opportunities You Are Missing

    …. Hat tip to my editors Rebecca Lieb and Anna Maria Virzi. (BTW—I’d love to write another column.) Be a source. Often this requires a good PR team to get you high visibility mentions. If you’ve got a small budget, sign up for HARO to connect with people seeking your expertise. 2. Publish content on social media platforms Content marketers only focus…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … that interest your customers and attract prospects may be limited. Therefore Wheatland believes in creating at least 20 pieces of content from each idea. 2. Rebecca Lieb, author of Content Marketing refers to content reuse as “recombinant content.” While Thanksgiving turkey” is the main event, leftovers get transformed into other turkey meals…

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
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