Rebecca Lieb

  • 4 Pillars of Digital Marketing

    … An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company's marketing plans. The post 4 Pillars of Digital Marketing appeared first on Heidi Cohen…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • Brand Newsroom 85: Metrics Marketers Overlook

    … Global content marketing expert Rebecca Lieb is this week’s guest on Brand Newsroom, as the team discusses the performance of content marketing. ROI, Rebecca says, is about way more than just sales. A strategic advisor, research analyst, keynote speaker, author and columnist, Rebecca specialises in digital marketing and media…

    Lush Digitalin Content- 13 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic