Rebecca Lieb

  • Content Marketing Definition

    … including computers, tablets, smartphones and others. Is distributed via owned, third party and social media platforms. Provides measurable results through the use of calls-to-action and promotional codes. Heidi Cohen – Riverside Marketing Strategies 15. Content marketing (also known as inbound marketing) is the art and science of attracting…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Brand Newsroom 85: Metrics Marketers Overlook

    … Global content marketing expert Rebecca Lieb is this week’s guest on Brand Newsroom, as the team discusses the performance of content marketing. ROI, Rebecca says, is about way more than just sales. A strategic advisor, research analyst, keynote speaker, author and columnist, Rebecca specialises in digital marketing and media…

    Lush Digitalin Content- 7 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … Make Your Blog Contribute More to Your Business Blogging remains a key element of your marketing mix. As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses. Most businesses, both B2B and B2C use blogs. They perform above average According to 2016 US Content Trend…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 22 readers -
  • Repurposed Content VS Repromoted Content

    … publication. RazorSocial’s Ian Cleary regularly promotes an older post in his email newsletters. Target your various audiences differently. Don’t assume one promotion will reach everyone. Empower employees to distribute your content. Let employees know via email or other alert method about new content. Encourage them to share it with their personal…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Improve Your Content Marketing To Drive Performance

    …. Your challenge is to take Jay Baer’s Content Marketing World words to heart: “Content is the emotional and informational bridge between commerce and consumer. … It requires people who care, who love content, and what it can do for people. Not just what it can do for revenue, but rather how it helps people live their lives.” How you can get your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 3 Content Marketing Opportunities You Are Missing

    …. Hat tip to my editors Rebecca Lieb and Anna Maria Virzi. (BTW—I’d love to write another column.) Be a source. Often this requires a good PR team to get you high visibility mentions. If you’ve got a small budget, sign up for HARO to connect with people seeking your expertise. 2. Publish content on social media platforms Content marketers only focus…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … that interest your customers and attract prospects may be limited. Therefore Wheatland believes in creating at least 20 pieces of content from each idea. 2. Rebecca Lieb, author of Content Marketing refers to content reuse as “recombinant content.” While Thanksgiving turkey” is the main event, leftovers get transformed into other turkey meals…

    Heidi Cohen/ Heidi Cohenin Content- 8 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • How to Get a Bigger Content Budget in 2015

    …-suite to back content marketing by demonstrating results,” says Rebecca Lieb, digital advertising and media analyst for the Altimeter Group. “For many, the goal is not to shoot too high, at least not initially.” Lieb recommends pitching small pilot programs to increase leads or creating content that will ultimately cut customer service costs…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
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