Rebecca Lieb

  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • Content Marketing Definition

    … that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of. C.C. Chapman, co-author with Ann Handley of Content Rules 13. Creating content that helps market your business. When you…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • Brand Newsroom 85: Metrics Marketers Overlook

    … Global content marketing expert Rebecca Lieb is this week’s guest on Brand Newsroom, as the team discusses the performance of content marketing. ROI, Rebecca says, is about way more than just sales. A strategic advisor, research analyst, keynote speaker, author and columnist, Rebecca specialises in digital marketing and media…

    Lush Digitalin Content- 13 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … core keywords. Focus and organize your blog content for users and search engines. Spin Sucks’ Gini Dietrich uses mind maps to plot keyword terms. Focus each blog post on one of your long tail keyword terms. The objective is to provide quality content, not keyword stuffing. Include a long tail keyword phrase in your headline (where possible). Within…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 31 readers -
  • Repurposed Content VS Repromoted Content

    … content discussion often gets muddy. Repurposed content vs repurposed content definitions To clarify the challenge, let’s define repurposed content and repromoted content. Repurposed content definition Reuse your existing information and marketing collateral to update and give it new life for targeted platforms and audiences. Rebecca Lieb applies…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Improve Your Content Marketing To Drive Performance

    … B2B Content Marketing research. Get the tools you need to measure your results in place before you start your content marketing. If not, you’re headed for failure. Measure your progress against your past performance to assess real progress. Content Marketing Strategist Rebecca Lieb defined a 6 key metric content marketing ROI framework. Brand…

    Heidi Cohen/ Heidi Cohenin Content- 41 readers -
  • 3 Content Marketing Opportunities You Are Missing

    …. Hat tip to my editors Rebecca Lieb and Anna Maria Virzi. (BTW—I’d love to write another column.) Be a source. Often this requires a good PR team to get you high visibility mentions. If you’ve got a small budget, sign up for HARO to connect with people seeking your expertise. 2. Publish content on social media platforms Content marketers only focus…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … that interest your customers and attract prospects may be limited. Therefore Wheatland believes in creating at least 20 pieces of content from each idea. 2. Rebecca Lieb, author of Content Marketing refers to content reuse as “recombinant content.” While Thanksgiving turkey” is the main event, leftovers get transformed into other turkey meals…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
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