Rebecca Minkoff

  • LBMA Podcast: Facebook Challenges Yelp and Foursquare

    … On Location LBMA Podcast: Facebook Challenges Yelp and Foursquare 21 November 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Facebook challenges Yelp and Foursquare; Connected Glass by Rebecca Minkoff; The world’s smallest GPS chip; Pay…

    Asif Khan/ Street Fightin Social Facebook- 6 readers -
  • Instagram User Generated Content Rocks Marketing Results

    … content (UGC) Laundry Service ran an A/B test for Yosi Samra, a fashion brand using Instagram styled user generated content. They used the exact same copy and featured the same product. The only difference was the image used. One image was a high quality, glossy, photo shoot shot and one was an image that looked like an Instagram user generated content…

    Heidi Cohen/ Heidi Cohenin Social Content- 25 readers -
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