• What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 5 readers -
  • 12 Tips for Executing a Successful Rebrand

    … and priorities may change,” she said. “That’s a great time to make sure strategy and creative align to reflect the new goals, vision, message and personality.” 3. To Demonstrate a Maturing Brand Further, Hansberger noted some startups begin and grow without having a professionally designed brand. In those cases, rebranding becomes an important step…

    Lisa Lacy/ State of Digital- 11 readers -
  • Tips for Website Redesign SEO: How to Keep Your Rankings

    Rebranding is one of the most common marketing initiatives for businesses, and can occur for many reasons. Whether it is an attempt to dissociate with the performance of the past or to simplify the brand, this marketing tactic can be very effective if approached properly. Some notable brands have undergone this process including Comcast’s rebranding to Xfinity, and the British ...

    ROI Factor Blog- 17 readers -
  • Don’t Be Afraid to Re-brand Your Business

    … Every business has to re-brand at some point. Staying relevant is essential for continued growth. Don’t worry, you’re not alone; Pepsi has done it 11 times, Starbucks has re-branded 4 times, Apple has re-branded 13 times and Microsoft at least 7 times. If you stay in business long enough, it’s gonna happen. Is it time to re-brand? Is your logo…

    Trena Stubbs/ Apex Virtual Solutions- 7 readers -
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