• What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 11 readers -
  • 12 Tips for Executing a Successful Rebrand

    … and priorities may change,” she said. “That’s a great time to make sure strategy and creative align to reflect the new goals, vision, message and personality.” 3. To Demonstrate a Maturing Brand Further, Hansberger noted some startups begin and grow without having a professionally designed brand. In those cases, rebranding becomes an important step…

    Lisa Lacy/ State of Digital- 19 readers -