Rebranding

  • What Can Brands Learn from Logo Design Fails?

    … their marketing messages scrutinized, thanks to their logo design fails. Logos are not just pretty pictures that accompany a brand. They are visual representations of the brand’s values. A re-brand can therefore be treacherous. We are fickle beings. The wrong design can lead your customers to abandon your product, causing devastating losses in profits…

    Growmap- 6 readers -
  • 12 Tips for Executing a Successful Rebrand

    … and priorities may change,” she said. “That’s a great time to make sure strategy and creative align to reflect the new goals, vision, message and personality.” 3. To Demonstrate a Maturing Brand Further, Hansberger noted some startups begin and grow without having a professionally designed brand. In those cases, rebranding becomes an important step…

    Lisa Lacy/ State of Digital- 12 readers -
  • Tips for Website Redesign SEO: How to Keep Your Rankings

    … down at position 5. SEO Preservation SEO Preservation can be a broad term that may include a variety of performance indicators including page-rank, traffic, ranking keywords, online purchases, bookings, and many more. When SEO preservation is not a key factor throughout domain migration or the URL restructuring process, there are some key lessons…

    ROI Factor Blogin SEO How To's- 20 readers -
  • Don’t Be Afraid to Re-brand Your Business

    … Every business has to re-brand at some point. Staying relevant is essential for continued growth. Don’t worry, you’re not alone; Pepsi has done it 11 times, Starbucks has re-branded 4 times, Apple has re-branded 13 times and Microsoft at least 7 times. If you stay in business long enough, it’s gonna happen. Is it time to re-brand? Is your logo…

    Trena Stubbs/ Apex Virtual Solutions- 8 readers -