Rebranding

  • What Can Brands Learn from Logo Design Fails?

    … their marketing messages scrutinized, thanks to their logo design fails. Logos are not just pretty pictures that accompany a brand. They are visual representations of the brand’s values. A re-brand can therefore be treacherous. We are fickle beings. The wrong design can lead your customers to abandon your product, causing devastating losses in profits…

    Growmap- 11 readers -
  • 12 Tips for Executing a Successful Rebrand

    …, frustration and confusion that result in not presenting a consistent face to customers.” 10. Make Sure You Can Acquire the Right Assets Per Dallas McLaughlin, digital marketing strategist at ad agency The James Agency, brands need to consider whether they can secure all of the necessary third party entities to execute a seamless rebrand, such as Twitter…

    Lisa Lacy/ State of Digital- 18 readers -