Rebranding

  • What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 11 readers -
  • 12 Tips for Executing a Successful Rebrand

    …, global president of branding firm Addison Whitney, agreed one reason to rebrand could be to correct something that isn’t working, such as an outdated logo or a name with outdated or negative connotations. “Your brand should be one of the most impactful assets for your organization and if there is an aspect that is not fulfilling this role, then a new…

    Lisa Lacy/ State of Digital- 17 readers -
  • Tips for Website Redesign SEO: How to Keep Your Rankings

    … Rebranding is one of the most common marketing initiatives for businesses, and can occur for many reasons. Whether it is an attempt to dissociate with the performance of the past or to simplify the brand, this marketing tactic can be very effective if approached properly. Some notable brands have undergone this process including Comcast’s…

    ROI Factor Blogin SEO How To's- 32 readers -
  • Don’t Be Afraid to Re-brand Your Business

    … Every business has to re-brand at some point. Staying relevant is essential for continued growth. Don’t worry, you’re not alone; Pepsi has done it 11 times, Starbucks has re-branded 4 times, Apple has re-branded 13 times and Microsoft at least 7 times. If you stay in business long enough, it’s gonna happen. Is it time to re-brand? Is your logo…

    Trena Stubbs/ Apex Virtual Solutions- 11 readers -
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