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The importance of individual location pages continues to grow for all franchise and multi-unit businesses. In my last article, I discussed the details of why and how ranking matters for long-term visibility and success. There is a natural extension between local listing management and SEO service offerings that can be leveraged to grow existing clients.
… the importance of each Google update and release. We know why a title tag is important and why reciprocal linking is not. We live, breath, and sleep SEO. That is what you pay us for, knowledge, not hours on a time sheet. But Google Is Voodoo! With the algorithm as an unknown quantity, this can appear true, but it isn’t. The algorithm is math and math can…
…: In my client’s case, they put together an in-house affiliate program pretty quickly and rolled it out without a very clear explanation to their affiliate partners. Their business — we’ll call it “ZoomZoomPic” — did brisk sales in the stock photography business. Their affiliate program was designed to help existing customers gain some income while…
…. The sorts of techniques that could cause your site to fall foul of a Penguin update include: Paid or incentivised links that do not include the rel=”nofollow” attribute Reciprocal linking and link exchange schemes, including link wheels Excessive use of low quality link building tactics such as article marketing or guest posting Excessive use…