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  • Pinterest Turns to Deep Learning to Generate Related Pins

    … When it comes to generating Related Pins, board co-occurrence is out and deep learning is in. Kevin Ma, a software engineer on Pinterest’s Discovery team, detailed the change in a blog post, explaining the logic behind the switch as follows: One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item…

    David Cohen/ AllFacebookin Social- 23 readers -
  • It’s Time to Rethink the Algorithm

    …, they have always been there under the hood–algorithms are simply the rules that govern how our software operates behind the scenes. But now the algorithm is stepping out from behind the curtain. More and more of the services we use depend on it. Take your Amazon recommendations, for example. A recommendation algorithm mines your browsing…

    AllTwitterin Facebook Retargeting- 22 readers -
  • Top 10 SocialTimes Posts of 2016

    … Everyone else is doing it, so why shouldn’t we? Here are the top 10 posts on SocialTimes in 2016, in terms of page views: 10, Latest Facebook News Feed Algorithm Tweak: High Ratings and Likely Engagement, Feb. 1: Facebook announced that it was using qualitative feedback to deliver the most relevant posts to users’ News Feeds. 9, Google Adds…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 43 readers -
  • Facebook’s Favorite Hacks of 2016

    … that it was built on the data-center technology it used for its Wedge 100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength. Messenger was also a frequent topic during Facebook’s hackathons, and the social network said in its blog post: Hackathons often aren’t long enough to create…

    David Cohen/ AllTwitterin Social Facebook- 41 readers -
  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … A common challenge for startups is how to generate awareness and attract new customers. Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium…

    AllFacebookin Twitter- 22 readers -
  • 5 Platforms For Making Tailored Recommendations Across Digital Channels

    … at retailers with limited, relevant, and highly-targeted product collections. This is especially true for consumers shopping online. According to a survey by Magnetic and Retail TouchPoints, 81% of online shoppers want to “find what they’re looking for, see product reviews and recommendations, and ultimately buy the product when and how they want…

    Stephanie Miles/ Street Fight- 38 readers -
  • Events From Facebook Launches for Android

    … Facebook launched stand-alone application Events From Facebook on iOS in October, and an Android version was released this week. Events From Facebook allows users to select the types of event categories that interest them, which will shape the recommendations they receive from the app. Its home feed brings users information on events…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • How and Why Referral Marketing Works (Infographic)

    … Even before the advent of social media, word of mouth was well documented as the most effective form of marketing. This remains true in the digital world, and many social media users place their trust in recommendations from friends and family. It’s also a big reason why influencer marketing has become a mainstream practice for marketers across…

    Inside Facebookin How To's- 23 readers -
  • Best Business Books in 2016 Recommended Just for You

    … Last year I read an article somewhere (forgot to keep a link) by a woman who tracked all the books she read during the year. If I recall correctly, she had read 165 books in 2015! That’s astounding. And, it inspired me to start a spreadsheet to track the books I read in 2016. I’ve come nowhere close to 165 books… more like 52. My reading list…

    Denise Wakeman/ Denise Wakeman- 19 readers -
  • It’s Time to Take Facebook Seriously for Location Marketing

    …’ Facebook pages thanks to a partnership between Facebook and Fandango. Incidentally, as part of the latest round of location marketing updates, Facebook has also made it easier for its community to find recommendations for things to do and places to go. When you use Facebook to ask about a place to visit (which can happen often when you’re traveling…

    AllFacebookin Social Paid Search Facebook- 28 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … money. But let’s delve into this topic and see if it’s something suitable for influencers and what brands should take advantage of it. Instagram wants to develop a bigger shopping experience, including: Product recommendations. Different ways in which products are showcased to users. Global expansion. The ability to save content and take actions…

    AllTwitterin Social Facebook Twitter- 35 readers -
  • Celebrate and Support Small Business! #ShopSmall

    … On November 26, I’m celebrating and supporting Small Business Saturday® and all the small biz owners I know, love and work with! It’s a special day created so communities can show their love for small businesses both “brick and mortar” and virtual, like mine and most of my clients. And it wouldn’t be a celebration without people like you joining…

    Denise Wakeman/ Denise Wakeman- 33 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … crowdsource the best ideas using a combination of what Pinners are loving today and what’s happening in the world around us. And when we come across ideas we think you’d especially want to see, your Explore also includes a collection of your own personalized recommendations. Videos play right where you are so you can instantly see how to bring each idea…

    David Cohen/ AllFacebook- 26 readers -
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