Recommendations

  • Pinterest Turns to Deep Learning to Generate Related Pins

    … When it comes to generating Related Pins, board co-occurrence is out and deep learning is in. Kevin Ma, a software engineer on Pinterest’s Discovery team, detailed the change in a blog post, explaining the logic behind the switch as follows: One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item…

    David Cohen/ AllFacebookin Social- 24 readers -
  • It’s Time to Rethink the Algorithm

    …, they have always been there under the hood–algorithms are simply the rules that govern how our software operates behind the scenes. But now the algorithm is stepping out from behind the curtain. More and more of the services we use depend on it. Take your Amazon recommendations, for example. A recommendation algorithm mines your browsing…

    AllTwitterin Facebook Retargeting- 22 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 29 readers -
  • Top 10 SocialTimes Posts of 2016

    … the Internet. 8, Here’s How Social Media Will Impact the 2016 Presidential Election, Feb. 17: This guest post from Rohan Ayyar, web analytics and conversion optimization specialist at premium digital marketing agency E2M, was one of the earliest to predict a victory by President-elect Donald Trump, at least on the social media front. 7, Deadpool…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 47 readers -
  • Facebook’s Favorite Hacks of 2016

    … on this infrastructure, which it announced at Oculus Connect 3 in October and recently launched as the Parties feature for Gear VR. During a hackathon dubbed Hack With Heart, Facebook came up with enhancements to its Safety Check feature, as well as Community Help and Fundraisers. The social network’s recent addition of an instant-verification component…

    David Cohen/ AllTwitterin Social Facebook- 41 readers -
  • Are Selfies and Businesses a Social Media Match Made in Heaven?

    … of the vast benefits of combining this unique method in their social media marketing are ahead of the game. There are many creative ways of integrating selfies in your marketing campaigns, such as: Introduce a new product with a selfie of your followers on Facebook or Instagram using hashtags linked to your products: Encourage them to share the image…

    AllTwitterin Social Facebook Twitter YouTube- 31 readers -
  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … A common challenge for startups is how to generate awareness and attract new customers. Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium that is more…

    AllFacebookin Twitter- 22 readers -
  • 5 Platforms For Making Tailored Recommendations Across Digital Channels

    … at retailers with limited, relevant, and highly-targeted product collections. This is especially true for consumers shopping online. According to a survey by Magnetic and Retail TouchPoints, 81% of online shoppers want to “find what they’re looking for, see product reviews and recommendations, and ultimately buy the product when and how they want…

    Stephanie Miles/ Street Fight- 38 readers -
  • Events From Facebook Launches for Android

    … their friends are interested in and events they are already connected to, as well as quick lists for “tomorrow” and “this weekend.” The app’s search tab allows users to search by category or time, in their location or other cities, and results can be filtered by category or time of day. Finally, the calendar tab on Events From Facebook allows users…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • How and Why Referral Marketing Works (Infographic)

    … Even before the advent of social media, word of mouth was well documented as the most effective form of marketing. This remains true in the digital world, and many social media users place their trust in recommendations from friends and family. It’s also a big reason why influencer marketing has become a mainstream practice for marketers across…

    Inside Facebookin How To's- 23 readers -
  • Best Business Books in 2016 Recommended Just for You

    … Last year I read an article somewhere (forgot to keep a link) by a woman who tracked all the books she read during the year. If I recall correctly, she had read 165 books in 2015! That’s astounding. And, it inspired me to start a spreadsheet to track the books I read in 2016. I’ve come nowhere close to 165 books… more like 52. My reading list…

    Denise Wakeman/ Denise Wakeman- 19 readers -
  • It’s Time to Take Facebook Seriously for Location Marketing

    …), you can organize your friends’ recommendations in one place. But as interesting as those social features are, the on-demand tools really jump out at me. Facebook is participating in a larger move toward the so-called Uberization of commerce, in which consumers use applications and other tools to accelerate the process of buying goods and services…

    AllFacebookin Social Paid Search Facebook- 28 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … money. But let’s delve into this topic and see if it’s something suitable for influencers and what brands should take advantage of it. Instagram wants to develop a bigger shopping experience, including: Product recommendations. Different ways in which products are showcased to users. Global expansion. The ability to save content and take actions…

    AllTwitterin Social Facebook Twitter- 36 readers -
  • Celebrate and Support Small Business! #ShopSmall

    … On November 26, I’m celebrating and supporting Small Business Saturday® and all the small biz owners I know, love and work with! It’s a special day created so communities can show their love for small businesses both “brick and mortar” and virtual, like mine and most of my clients. And it wouldn’t be a celebration without people like you joining…

    Denise Wakeman/ Denise Wakeman- 34 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … crowdsource the best ideas using a combination of what Pinners are loving today and what’s happening in the world around us. And when we come across ideas we think you’d especially want to see, your Explore also includes a collection of your own personalized recommendations. Videos play right where you are so you can instantly see how to bring each idea…

    David Cohen/ AllFacebook- 26 readers -
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