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An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer is: you can identify some of the top affiliates by ...
… suggested, when starting a new program you will need to spend around 40% of your time recruiting affiliates. However, in a more mature program I decrease this share and increase ‘Activation and Communication’. Firstly by recruiting long tail, when you have already integrated 20% of the affiliates that will generate 80% of the revenue, decreases your…