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To mark World AIDS Day Dec. 1, Apple partnered with (RED) and a group of mobile game developers to launch a new Games for (RED) campaign on the iTunes App Store. During this campaign, players can purchase (RED)-themed content in 20 participating mobile games, including Best Fiends Forever, Clash of Clans and Marvel Contest of Champions.
… in a whole new way. 4. Vlogging Vlogging is becoming an increasingly common advertising channel for brands both large and small, giving blogging a run for its money as consumers’ go-to platform for reviews and advice. With the growing emphasis on unpolished, human-centred and consumer-generated content, companies are realising that customers want…
… Twitter has been dropping lots of hints about a planned ecommerce addition to tweets in the past couple of months. And those plans have finally been realized with the launch of “Buy Now” buttons in tweets. The new program is open to select Twitter accounts at this time, including Burberry, Rihanna and RED, however only a limited number…