Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Head, Bugaboo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP and Beats Electronics (Beats by Dr. Dre). The concept was founded in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA; the pair sought to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money.
Posts about (Red)
  • Twitter Officially Introduces Buy Now Buttons on Tweets

    … Twitter has been dropping lots of hints about a planned ecommerce addition to tweets in the past couple of months. And those plans have finally been realized with the launch of “Buy Now” buttons in tweets. The new program is open to select Twitter accounts at this time, including Burberry, Rihanna and RED, however only a limited number…

    Jennifer Slegg/ The SEM Postin Social Twitter- 4 readers -
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