Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.387 billion cans sold in 2013.Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng (Thai: กระทิงแดง, Thai pronunciation: [kràtʰiŋ dɛːŋ]), which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria.
Posts about Red Bull
    • What the Most Popular Social Videos of 2017 Can Teach Us

      Stop me if you’ve heard this one before: three video marketers walk into a bar. All three of them have uploaded social videos to YouTube and Facebook. But, one makes video ads. The second creates branded content. And the third builds sponsored video campaigns. The bartender looks at them and asks, “Is this some kind of joke?” Seriously, video marketers have a range of option ...

      Greg Jarboe/ ReelSEO- 9 readers -
  • The Future of Content Marketing Isn’t Content Marketing

    …, American Express, and Mint showed that B2B companies could get in on the fun as well. In response, brands started building content teams and earmarking experimental budgets for content marketing. In hindsight, this was the wrong approach. Instead of serving as the fuel for a brand’s entire marketing operation, content often existed in a vacuum…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … an exceptional video before everyone else is their social network. This explains why so many Super Bowl advertisers upload their digital video ads weeks BEFORE the Big Game. Understanding the social dynamics that occur whenever you invite a group of friends, family, or colleagues to come to a party to watch a tent-pole event on your big screen TV…

    Greg Jarboe/ ReelSEOin YouTube- 48 readers -
  • Tubular Labs Announces 2016 #VideoAces Awards - Are You a Winner?

    …-watched media companies, brands, and personalities from the worlds of YouTube, Facebook, and Vine in 2016. Because we want to celebrate those who are moving the industry forward, the #VideoAces award winners will receive an exclusive custom-designed deck of cards featuring all the winning logos in their group. Along with the awards launch, Tubular Labs…

    Carla Marshall/ ReelSEOin Facebook YouTube- 39 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … of all because, who stops doing what everyone else says is the right thing to do? And secondly, why has it taken so long for most video marketers to realize that this brand isn’t doing what it was once famous for doing anymore? That brand is Red Bull. Red Bull: Hero Video Marketers In the old days, Red Bull was known for its monster hits, like…

    Greg Jarboe/ ReelSEOin How To's YouTube- 51 readers -
  • A Complete Guide to Influencer Marketing

    … to catch the wave. While competition benefits everyone in the long run, in the short run, it can cause severe issues. Some of the major problems marketers currently face are: Little transparency over influencer pricing and vendor commission fees. Lack of standardized metrics to track return on investment. Managed campaign companies running campaigns…

    AllFacebookin Social Google SaaS- 50 readers -
  • 18 best branded Instagram videos of 2016 (so far)

    … the burger, don’t take it away. Please! I shouldn’t have complained. I’m sorry. Have a great weekend! A video posted by PlayStation (@playstation) on Mar 19, 2016 at 12:21pm PDT Ikea Ikea: the last company in the world you’d expect furious punk and a botched kick-flip from. Now go try and get away with both those things in your local branch…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 17 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … also introduced a free tool, Fan Grader, to analyze brands’ Facebook pages and determine and engage with those pages’ top 100 micro-influencers. The top 25 brands on the Average Influencer Index from Mavrck were: Starbucks Coca-Cola MTV Samsung Mobile National Basketball Association KFC World Wrestling Entertainment Nike Target United Airlines Red…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
Get the top posts daily into your mailbox!