Redbox Automated Retail, LLC is a subsidiary of Outerwall, Inc. specializing in DVD, Blu-ray Discs, and video game rentals via automated retail kiosks. As of the end of November 2012, Redbox had over 42,000 kiosks at more than 34,000 locations.Redbox kiosks feature the company's signature red color and are located at grocery stores, pharmacies, mass retailers, convenience stores, and fast food restaurants. The company announced in February 2012 the deployment of kiosks in Canada to test the Canadian market.Redbox had 47.8% market share of the physical rental market, as of Q1 2013, as stated by the NPD Group.
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