• Facebook Begins Prefetching to Improve Mobile Site Speed

    … sites before third-party site analytics have time to register a page visit. This can make it harder to track and optimize ad performance. The social network also provided the following suggestions for businesses looking to optimize their sites for mobile: Minimize landing page redirects, plugins and link shorteners. Compress files to decrease mobile…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Finally, It’s Time to Retire Your WWW

    … Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Getting Bulk PA Data for 404s with URL Profiler

    … I’ve been using URL Profiler on-and-off for a few months now, mainly for full-on link analysis – especially when it comes to penalty removal and disavow work. However, as I’m sure other folks have discovered, there’s a few other cheeky ways that the software can be put to good use. I found one, and after a chat with Patrick (one of URLP’s founders…

    SEOnoin SEO- 17 readers -
  • Referrer spam in your analytics

    … for their service. But if that was all the bot did, there would be no need to send it as a referrer, or to “simulate real user behavior: unique IP, browser, display resolution etc” as its website claims. Standard bots like Google and Bing don’t come in this way, and don’t therefore affect your website stats. Security experts Incapsula report that Semalt’s…

    RefuGeeks- 26 readers -
  • Why Google Dislikes Zombie Sub-Domains

    Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and irrelevant or repetitive and/or thin text. Even worse, it is a waste of Google’s crawl budget on your site and such content will delay the indexing of legitimate content.

    Ross Dunn/ The SEM Post- 10 readers -
Get the top posts daily into your mailbox!