Redirects

  • Marketing 101: What is a vanity link (or vanity URL)?

    …Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity URL to create a nice, easy, memorable and branded URL to lead your customers from your offline marketing to your landing pages.…

    Daniel Burstein/ MarketingSherpa Blog- 12 readers -
  • Facebook Begins Prefetching to Improve Mobile Site Speed

    … Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order…

    David Cohen/ AllTwitterin Facebook- 17 readers -
  • Finally, It’s Time to Retire Your WWW

    … to https. If you’re accepting any data on your site, I’d encourage you to make the move as well. 301 Redirects – Gary Illyes announced that 3xx redirects no longer lose authority. So, it’s time to retire that www subdomain and push your traffic to your domain. We’re now just marketingtechblog.com without the www! 30x redirects don’t lose PageRank…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
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