Redken (or "Redken 5th Avenue NYC") is an American hair care brand owned by L'Oréal Group under the Professional Products division.The company was founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.In 2007, Redken was named as one of the "Icons of the American Marketplace" together with 256 other American brands (out of 800 nominations).
Posts about Redken
  • YouTube Influencer Marketing is NOW Open to All Brands

    … an opportunity to reach out to Influencers to create product or service promotions via tutorial, haul, or review videos. In a previous start-up, Kierzkowski and Kozera witnessed first hand the frustration of trying to reach YouTubers to collaborate on product endorsements. Their only options were to go through expensive MCN’s or to navigate the manual…

    Carla Marshall/ ReelSEOin Social YouTube- 23 readers -
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