Redken (or "Redken 5th Avenue NYC") is an American hair care brand owned by L'Oréal Group under the Professional Products division.The company was founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.In 2007, Redken was named as one of the "Icons of the American Marketplace" together with 256 other American brands (out of 800 nominations).
Posts about Redken
  • YouTube Influencer Marketing is NOW Open to All Brands

    … collaborators to create campaigns with. YouTube Endorsement Examples So who is working together? Cosmetics giant L’Oreal, teamed up with YouTube Beauty Guru K.L. Cao to create this endorsement for its Redken product, while fitness expert Brad Scott worked closely with a number of brands to introduce them and their products to his audience. Le Tote…

    Carla Marshall/ ReelSEOin Social YouTube- 29 readers -
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