• JW Player on The Latest in Video Technology Innovations

    Jeroen “JW” Wijering, founder of JW Player, and a pioneer of the online video player, highlights the best in state-of-the-art video technology for 2014. JW walks us through the current industry standards, how HTML5 is changing the way video is consumed, how adaptive streaming works, and why you should be captioning your video content.

    Carla Marshall/ ReelSEOin SEO Google YouTube- 9 readers -
  • 3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

    … was interviewed by Tim for the ReelSEO YouTube channel during a break at the ReelSummit. Dane spoke about hist three key ratios for success. You don't need to look in YouTube Analytics for these, just look on the YouTube page. In fact you can track any video, not just your own, using these metrics. Dane looks at ratios to determine success…

    Dane Golden/ ReelSEOin Social YouTube- 13 readers -
  • Why Video Has Earned its Place at Every Stage of the Customer Journey

    … Attendees of the 2014 ReelSummit were able to access an invaluable amount of testimonials and data about the value of video in the digital marketing mix. In one panel, "Video Across the Buyer Cycle: Awareness to Consideration to Advocacy", we were shown some real world examples of companies that are using video in innovative and effective ways…

    Carla Marshall/ ReelSEO- 12 readers -
  • Experts Debate Winning Video Metrics for Brands in 2014

    … Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why…

    Carla Marshall/ ReelSEO- 11 readers -
  • CinemaSins & Everything Wrong With ReelSummit


    Carla Marshall/ ReelSEO- 6 readers -
  • The Industry Experts Guide to Building Your Brand on YouTube

    … The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience…

    Carla Marshall/ ReelSEOin Social- 11 readers -
  • Video Production Options for Big Budgets and Little Budgets

    … When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? It will of course depend upon your brand's resources, and internal set-up, and your options may change based upon your current budget, as well as the of content you wish…

    Carla Marshall/ ReelSEO- 20 readers -
  • Micro-Video Marketing Strategies for Brands on Vine & Instagram

    … In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel, moderated by CJ Bruce of , featured superstar…

    Carla Marshall/ ReelSEOin Social- 3 readers -
  • 5 Lessons All Small Brands Can Learn About Video Marketing

    … TechSmith is a pretty small business (around 300 employees), and we develop software. You probably haven't heard of the company, but you may have heard of Snagit and Camtasia, both products we make. We're not an agency or a YouTube Creator, but a brand. Compared to Mountain Dew, Oracle, Dove, Geico, or to a lot of companies highlighted…

    ReelSEO- 13 readers -