Referer Spam

Referrer spam (also known as log spam or referrer bombing) is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referer URL to the site the spammer wishes to advertise. Sites that publish their access logs, including referer statistics, will then inadvertently link back to the spammer's site. These links will be indexed by search engines as they crawl the access logs.This benefits the spammer because the free link improves the spammer site's search engine ranking owing to link-counting algorithms that search engines use.
Posts about Referer Spam
  • Referrer spam in your analytics

    … Referrer spam is a nuisance – it skews your website stats so that you can no longer see accurate useful information such as how many people are visiting your site, where your visitors are located, how long they have spent on a particular page and what technology they are using. It also has the potential to harm your rankings in Google’s search…

    RefuGeeks- 33 readers -
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