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Referral Spam Hitting Google AdSense Publishers Too August 24, 2015 by Jennifer Slegg Leave a Comment It seems as though those annoying Google Analytics referral spammers have a new target – your Google AdSense account. Last week I noticed that there were some new sites that popped up under the “Sites” report that show all domains that ads are displayed on.
What Is Referral Spam? It’s when someone purposely sends fake traffic to another website in order to show up in Google Analytics Referral Traffic reports. This is particularly problematic when decisions are being based on the bad data created by referral spam. This is why it’s important to block referral spam traffic and keep your website’s analytics data as clean as possible ...