Referral Traffic

  • Beyond the Bread and Butter of Digital Marketing Metrics

    … & Keyword Rankings Search visibility and keyword rankings can be very useful, but you are cautioned to use them carefully. A. Search Visibility When it comes to SEO and digital marketing, it’s imparative that you educate your clients to look at the bigger picture, and SearchMetrics is a tool that can help you do that. You know this already…

    Relevancein Social SEO Content- 19 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 34 readers -
  • The 3 Types of Links that Send Legit Referral Traffic

    I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO. Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for ...

    Elisa Gabbert/ Search Engine Journal- 5 readers -
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