• 4 Tips to Influence Buyers and Win Social Referrals

      Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social referrals, as 81 percent of consumers are influenced by their friends’ posts on soci ...

      Inside Facebookin Social- 6 readers -
    • Building Relationships with Your Influencers

      Building relationships is a huge part of business especially when it comes to the marketing sector. A great relationship with a publisher or writer can be profitable for both sides. Influencer marketing is no different as a great relationship with an influencer can lead to both sides making quite a bit of money.

      The Blog Herald- 5 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … hashtag. Awards for winners can include free points, free shipping on a set number of purchases or percentage discounts on future purchases. Another way to engage and give back to a brand’s most loyal customer base is to run referral programs. These programs reward customers who refer their friends and family to specific products. Promoting…

    AllTwitter- 10 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    …-to-peer channels fulfill the three key characteristics of influencer marketing better than influencers: Expertise: Advocates tell you the value they got from the product, so the friends they share referrals with can feel confident the product is worth trying. Real conversations: When a friend recommends a product or shares a referral, they can have…

    AllTwitterin Social YouTube- 8 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    … are responsible for 80 percent of sales of Diet Coke and a minuscule 3 percent account for 80 percent of sales of Coke Zero. This kind of disproportionate spending is similar for many organizations. Yet these brands speak to all of their customers the same way, acknowledge their purchases the same way and market the same way. Look into your customer database…

    Inside Facebookin Social Facebook- 8 readers -
  • What is Growth Hacking? Here are 15 Examples

    …, engineers and product managers that specifically focus on building and engaging the user base of a business. Source: Wikipedia Eliv8 has developed another beautiful infographic with a collection of their 15 Best Growth Hacking Techniques & Ideas: Tap into 3rd Party Audiences – Guest blogging is mentioned, but podcasting is a great way to tap…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Best Customer Acquisition Strategies Online

    … search by 250% to your desired page Tweet This!. Influencer Marketing – Engage influencers who already have the audience you want, then leverage that audience to build your own, you can acquire new customers at lighting speed. On average, influencer marketing sees a 6-to-1 return on investment Tweet This!. 2-Sided Referrals – For most…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • 4 Actionable Tips to Grow Your Content Marketing Firm

    …. Make Networking a Priority The second actionable tip for growing your content marketing firm involves networking. And while there’s nothing wrong with online networking via LinkedIn, I’m talking about classic offline networking. Internet marketers often work under the assumption that they have to stick to the internet when it comes to networking…

    Relevancein Content- 7 readers -
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