Referrals

  • How to Infuse SEO Into Your Social Presence

    … can employ to create a cohesive brand presence. Social is already a leading touch-point for consumers when it comes to searching for products and services. In this way, SEO has not become irrelevant, but it’s purpose is now more complex than before. Creating vanity URLs on Facebook or claiming business pages on Yelp and Google+ helps to create…

    AllFacebookin Social SEO Facebook How To's- 32 readers -
  • 13 Ways that Content Is Monetized Online

    … to CTAs that we publish through the house ad slots. The advantage here is that we can maximize the impact to the advertiser and use every tool we have to drive value for the cost of the sponsorship. Referrals – All of the methods thus far can be fixed or low pricing. Imagine sending a visitor to a site, and they purchase a $50,000 item, and you…

    Douglas Karr/ Marketing Technology Blogin Content- 38 readers -
  • 7 Apps You Need as a Social Media Consultant

    … According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now…

    AllTwitterin Social EMail- 35 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community.

    Relevance- 28 readers -
  • Facebook Under Fire: Do Marketers Care?

    … data (commonly referred to as a “walled garden”), I’ve always seen Facebook take the matter of data integrity very seriously. That’s why it started an audit to review its metrics to ensure that there were no other reporting errors. Last week, Facebook announced some additional metrics that it was reporting incorrectly: Page Insights, organic reach…

    AllTwitterin Social Facebook- 23 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 26 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community. At one time…

    Relevancein EMail Content- 18 readers -
  • Building Relationships with Your Influencers

    … to take effort. Referrals Are Gold The marketing world is full of favors being cashed in and referrals being given. The chances are as a marketer that you have relationships that your influencer can benefit from. Referring an influencer to a company that isn’t directly in competition can be a great way to build a strong business relationship…

    The Blog Herald- 9 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … revenue and referrals during the set period. A perfect example is pumpkin spice latte from Starbucks, which is offered only during the fall. Coupons and refer to gain discounts Seasoned marketing managers constantly use coupons as a tool to increase purchases and referrals and influence purchase intention. Research by NCH reveals that 315 billion coupons…

    Inside Facebookin Social- 18 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … hashtag. Awards for winners can include free points, free shipping on a set number of purchases or percentage discounts on future purchases. Another way to engage and give back to a brand’s most loyal customer base is to run referral programs. These programs reward customers who refer their friends and family to specific products. Promoting…

    AllTwitter- 20 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    …-to-peer channels fulfill the three key characteristics of influencer marketing better than influencers: Expertise: Advocates tell you the value they got from the product, so the friends they share referrals with can feel confident the product is worth trying. Real conversations: When a friend recommends a product or shares a referral, they can have…

    AllTwitterin Social YouTube- 22 readers -
Get the top posts daily into your mailbox!
More from around the web