Referrals

  • How to Infuse SEO Into Your Social Presence

    … can employ to create a cohesive brand presence. Social is already a leading touch-point for consumers when it comes to searching for products and services. In this way, SEO has not become irrelevant, but it’s purpose is now more complex than before. Creating vanity URLs on Facebook or claiming business pages on Yelp and Google+ helps to create…

    AllFacebookin Social SEO Facebook How To's- 22 readers -
  • 13 Ways that Content Is Monetized Online

    … A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability…

    Douglas Karr/ Marketing Technology Blogin Content- 23 readers -
  • 7 Apps You Need as a Social Media Consultant

    … includes more than just apps for managing social media activity; instead, right from the get-go, it features pretty much all the apps you need to manage your business as a social media consultant: Due When you offer your services as a consultant, one of the very first things you need to think about is getting paid: How do you effectively track work…

    AllTwitterin Social EMail- 25 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … with on-site content assets and other signals. Just make sure each email contact receives an email that is most likely to convert. Guest Blog Guest blogging brings a variety of benefits, including introducing your brand to people who haven’t yet heard about you. Once you’ve identified the right guest post venues, be sure you create content…

    Relevancein EMail Content- 21 readers -
  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 16 readers -
  • 5 Signs of a Weak Social Media Campaign

    … might be connected to how they found your website. While Facebook is the biggest source of social media traffic referrals to websites, this channel may not be the best fit for your product type. By using an advanced tracking system such as tagging your URLs with UTMs (urchin tracking modules), you can identify what source a visitor that ends up…

    AllFacebookin Social Facebook- 16 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … with on-site content assets and other signals. Just make sure each email contact receives an email that is most likely to convert. Guest Blog Guest blogging brings a variety of benefits, including introducing your brand to people who haven’t yet heard about you. Once you’ve identified the right guest post venues, be sure you create content…

    Relevancein EMail Content- 14 readers -
  • Building Relationships with Your Influencers

    … to take effort. Referrals Are Gold The marketing world is full of favors being cashed in and referrals being given. The chances are as a marketer that you have relationships that your influencer can benefit from. Referring an influencer to a company that isn’t directly in competition can be a great way to build a strong business relationship…

    The Blog Herald- 8 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social referrals, as 81 percent of consumers are influenced…

    Inside Facebookin Social- 13 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … of the hashtag. Special offers Consumers are now accustomed to getting special offers on social media. Creating special offers only for the holiday months and announcing them specifically on social media will help to keep followers engaged, as well as build excitement for a brand or specific product. A critical element for special offers is a sense…

    AllTwitter- 15 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    …-to-peer channels fulfill the three key characteristics of influencer marketing better than influencers: Expertise: Advocates tell you the value they got from the product, so the friends they share referrals with can feel confident the product is worth trying. Real conversations: When a friend recommends a product or shares a referral, they can have…

    AllTwitterin Social YouTube- 18 readers -
  • Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories

    Facebook wants its users to find their News Feeds to be more informative. The newest tweak to the social network’s News Feed algorithm, announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.” Research scientist Jie Xu, data scientist Akos Lada and News Feed product manager Vibhi Kant explained in a ...

    David Cohen/ Inside Facebook- 32 readers -
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