HTTP referer (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referer, the new webpage can see where the request originated.In the most common situation this means that when a user clicks a hyperlink in a web browser, the browser sends a request to the server holding the destination webpage. The request includes the referer field, which indicates the last page the user was on (the one where they clicked the link).
Posts about Referrer
  • 8 Steps for Eliminating Bad Data in Google Analytics

    … recommend reading this excellent article by Analytics Edge. 7) Apply an advanced segment for your historical data Applying a filter helps you proactively block future traffic, but what about the past? Advanced Segments can be your best friend here. Create an advanced segment that uses a regular expression to block traffic. Here is how…

    Jeff Sauer/ Depth of Knowledgein Google- 16 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    …] . They will suffer noticeable drop in mobile search rankings and conversion rates. In fact, user intent is becoming increasingly more important as Google develops predictive search answers, that are delivered even before the question is asked. As Rand Fishkin put it, Google built "invisible mind-reading drones that know your every thought." Big data will be a huge…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 17 readers -
  • You’re Not Properly Tracking Your Facebook Traffic

    …… but that’s a story for another time. I needed a way to test mobile traffic, too. Google Analytics’ real time reports proved the perfect solution. Test 1 – Facebook The Question: Does Google Analytics properly attribute Facebook traffic to Facebook? The Hypothesis: GA will recognize Facebook traffic if it’s https, referrer Test 2 – Hootsuite…

    SEER Interactivein Social- 8 readers -
  • On Link Volume for SEO

    … due to what’s lurking deep in their link profiles. When you look at search results that are extremely competitive (“Bingo” in the UK is a good one to watch), you see sites that should be closer to top position. Mecca Bingo, for example, sits at the top of page 2 but has comparable linking root domains to the site in 1st place – It’s…

    Richard Baxter/ SEOgadgetin SEO- 15 readers -
  • 5 charts about the state of dark social

    … firms like Chartbeat to suspect that some of the traffic that doesn’t have a referrer is actually coming from Facebook, as well as reddit. did some digging and concluded that nearly one-fourth of Facebook referrals weren’t being identified as such. The analytics firm said Facebook is working on a fix, which should enable it to get credit…

    Lucia Moses/ Digidayin Social Facebook- 6 readers -
  • The Facebook and Google Duopoly

    … significant of which is that the entire industry and endeavor of SEO is solely focused on one dominant player. Facebook Rises Recently we noticed a striking traffic trend emerge. Since August, our clients’ collective social referrals grew at an unprecedented pace, rising at a rate three times the growth of organic search: From August to November…

    Relevancein Social SEO Google Facebook- 8 readers -
  • Effective Keyword Targeting: The Key To Growing Traffic & Revenue

    … lists top keywords and phrases that have sent search traffic to your website over the years. Export the list of keywords into your spreadsheet. Look at data from as far back as you can. It’s particularly helpful if you can access keyword data from before September 2013, when Google moved to 100% secure search (thus taking away keyword referrer…

    Trond Lyngbø/ Search Engine Landin SEO- 25 readers -
  • Facebook Beefs Up Tools for Publishers

    … ranges, including hourly. We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see…

    David Cohen/ AllFacebookin Social- 10 readers -
  • The four steps to appiness

    … Webmaster Level: intermediate to advanced App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say “ ViewAction”! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've seen the number…

    Google Webmaster Central Blog- 7 readers -
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