HTTP referer (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referer, the new webpage can see where the request originated.In the most common situation this means that when a user clicks a hyperlink in a web browser, the browser sends a request to the server holding the destination webpage. The request includes the referer field, which indicates the last page the user was on (the one where they clicked the link).
Posts about Referrer
  • 8 Steps for Eliminating Bad Data in Google Analytics

    …. This comes from both the initial referrer that made you viral. It also includes returning direct visits to your website from those who discovered you through that source. Here is what the traffic pattern looks like for the forums: Just as soon as it was there, it was gone. No half life. It increased in traffic over time and then got cut…

    Jeff Sauer/ Depth of Knowledgein Google- 19 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    … and desktop search results will continue to grow. Mobile website optimization, good mobile usability and engagement will separate winners from losers. Long-tail searches help gauge intent and mobile habits. [dotted]Sites that neglect mobile SEO, multi-device optimization, and user intent will fade away from mobile search results[/dotted…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 17 readers -
  • You’re Not Properly Tracking Your Facebook Traffic

    …… but that’s a story for another time. I needed a way to test mobile traffic, too. Google Analytics’ real time reports proved the perfect solution. Test 1 – Facebook The Question: Does Google Analytics properly attribute Facebook traffic to Facebook? The Hypothesis: GA will recognize Facebook traffic if it’s https, referrer Test 2 – Hootsuite…

    SEER Interactivein Social- 11 readers -
  • On Link Volume for SEO

    … of links tend to send spikes in traffic and help us gain more diversity in our link profile. This process of correlates well to growth in organic visibility and drives lots of nice referrer traffic. With outreach, comes an additional opportunity to focus in on domains that have audiences that might convert: Moz, for example, sends a lot…

    Richard Baxter/ SEOgadgetin SEO- 19 readers -
  • 5 charts about the state of dark social

    … firms like Chartbeat to suspect that some of the traffic that doesn’t have a referrer is actually coming from Facebook, as well as reddit. did some digging and concluded that nearly one-fourth of Facebook referrals weren’t being identified as such. The analytics firm said Facebook is working on a fix, which should enable it to get credit…

    Lucia Moses/ Digidayin Social Facebook- 7 readers -
  • The Facebook and Google Duopoly

    … significant of which is that the entire industry and endeavor of SEO is solely focused on one dominant player. Facebook Rises Recently we noticed a striking traffic trend emerge. Since August, our clients’ collective social referrals grew at an unprecedented pace, rising at a rate three times the growth of organic search: From August to November…

    Relevancein Social SEO Google Facebook- 9 readers -
  • Effective Keyword Targeting: The Key To Growing Traffic & Revenue

    … queries. I recommend running it on all product category and sub-category names e.g. shoes, running shoes, and brand names (like “Nike running shoes”). You’ll get plenty of long-tail keyword suggestions, which are often the most under-estimated assets for many of my ecommerce store clients. While it’s true that general keywords like [shoes…

    Trond Lyngbø/ Search Engine Landin SEO- 30 readers -
  • Facebook Beefs Up Tools for Publishers

    … ranges, including hourly. We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see…

    David Cohen/ AllFacebookin Social- 11 readers -
  • The four steps to appiness

    … access to Webmaster Tools App indexing is a team effort between you (as a webmaster) and your app development team. We show information in Webmaster Tools that is key for your app developers to do their job well. Here’s what’s available right now: Errors in indexed pages within apps Weekly clicks and impressions from app deep link via Google…

    Google Webmaster Central Blog- 8 readers -
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