HTTP referer (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referer, the new webpage can see where the request originated.In the most common situation this means that when a user clicks a hyperlink in a web browser, the browser sends a request to the server holding the destination webpage. The request includes the referer field, which indicates the last page the user was on (the one where they clicked the link).
Posts about Referrer
  • 8 Steps for Eliminating Bad Data in Google Analytics

    …. This comes from both the initial referrer that made you viral. It also includes returning direct visits to your website from those who discovered you through that source. Here is what the traffic pattern looks like for the forums: Just as soon as it was there, it was gone. No half life. It increased in traffic over time and then got cut…

    Jeff Sauer/ Depth of Knowledgein Google- 26 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    …, be aware, that there are tracking implications. Https websites will not pass "referrer" information to http websites. [dotted]If you stick with an http site, you might not be able to tell where much of your traffic is coming from.[/dotted] Your visitors will access your content through multiple channels. Marketers are hopefull that in 2015…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 18 readers -
  • You’re Not Properly Tracking Your Facebook Traffic

    …… but that’s a story for another time. I needed a way to test mobile traffic, too. Google Analytics’ real time reports proved the perfect solution. Test 1 – Facebook The Question: Does Google Analytics properly attribute Facebook traffic to Facebook? The Hypothesis: GA will recognize Facebook traffic if it’s https, referrer Test 2 – Hootsuite…

    SEER Interactivein Social- 13 readers -
  • On Link Volume for SEO

    … this conversation. Link volume alone has not been a reliable, correlative metric for rankings for almost a decade Take a look at the top 6 ranking URLs for the keyword “WordPress Hosting” in the UK. I’ve used Moz’s keyword difficulty tool to scrape the ranking results, and URL Profiler to fetch the link data from Majestic. We have ranking URL, external…

    Richard Baxter/ SEOgadgetin SEO- 26 readers -
  • 5 charts about the state of dark social

    …. In North America, 59 percent of social sharing is via dark social, more than all other public sharing platforms combined. Marketers who don’t count dark social may be missing a significant portion of their audience, as 32 percent of people globally only share through dark social. That figure is higher in Europe (34 percent) than in the U.S. (29…

    Lucia Moses/ Digidayin Social Facebook- 10 readers -
  • The Facebook and Google Duopoly

    … Madrigal have excellent coverage of the app issue (as well as a partial solution) – which boils down to the following: Facebook and other social apps don’t pass along referrer data to analytics packages, so when a user visits a site from the Facebook mobile app, they are counted as a Direct visit rather than a Facebook referral. Paid traffic is also…

    Relevancein Social SEO Google Facebook- 19 readers -
  • Effective Keyword Targeting: The Key To Growing Traffic & Revenue

    … data for Google searches). b. Google Webmaster Tools: Append all keyword data from your Google Webmaster Tools (or Bing, or Yandex) account to the same spreadsheet. You’ll now have a large collection of search terms, along with some general ranking data. c. Internal Site Search: Collect keywords that your visitors are using on internal search tools…

    Trond Lyngbø/ Search Engine Landin SEO- 37 readers -
  • Facebook Beefs Up Tools for Publishers

    … ranges, including hourly. We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see…

    David Cohen/ AllFacebookin Social- 11 readers -
  • The four steps to appiness

    … links: We now send a weekly clicks and impressions update to the Message center in your Webmaster Tools account. You can now track how much traffic app deep links drive to your app using referrer information - specifically, the referrer extra in the ACTION_VIEW intent. We're working to integrate this information with Google Analytics for even…

    Google Webmaster Central Blog- 13 readers -
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