HTTP referer (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referer, the new webpage can see where the request originated.In the most common situation this means that when a user clicks a hyperlink in a web browser, the browser sends a request to the server holding the destination webpage. The request includes the referer field, which indicates the last page the user was on (the one where they clicked the link).
Posts about Referrer
  • 8 Steps for Eliminating Bad Data in Google Analytics

    …. This comes from both the initial referrer that made you viral. It also includes returning direct visits to your website from those who discovered you through that source. Here is what the traffic pattern looks like for the forums: Just as soon as it was there, it was gone. No half life. It increased in traffic over time and then got cut…

    Jeff Sauer/ Depth of Knowledgein Google- 24 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    … it will be easier to track your visitors through the on-line and off-line channels. Multi-channel and cross-device attribution, universal analytics, call-tracking will be improving and relying less on click-centered data or cookie tracking. Improvements in mobile app analytics and mobile app indexing will provide better insights on visitor behavior…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 18 readers -
  • You’re Not Properly Tracking Your Facebook Traffic

    …… but that’s a story for another time. I needed a way to test mobile traffic, too. Google Analytics’ real time reports proved the perfect solution. Test 1 – Facebook The Question: Does Google Analytics properly attribute Facebook traffic to Facebook? The Hypothesis: GA will recognize Facebook traffic if it’s https, referrer Test 2 – Hootsuite…

    SEER Interactivein Social- 13 readers -
  • On Link Volume for SEO

    … of links tend to send spikes in traffic and help us gain more diversity in our link profile. This process of correlates well to growth in organic visibility and drives lots of nice referrer traffic. With outreach, comes an additional opportunity to focus in on domains that have audiences that might convert: Moz, for example, sends a lot…

    Richard Baxter/ SEOgadgetin SEO- 23 readers -
  • 5 charts about the state of dark social

    … firms like Chartbeat to suspect that some of the traffic that doesn’t have a referrer is actually coming from Facebook, as well as reddit. did some digging and concluded that nearly one-fourth of Facebook referrals weren’t being identified as such. The analytics firm said Facebook is working on a fix, which should enable it to get credit…

    Lucia Moses/ Digidayin Social Facebook- 9 readers -
  • The Facebook and Google Duopoly

    … Madrigal have excellent coverage of the app issue (as well as a partial solution) – which boils down to the following: Facebook and other social apps don’t pass along referrer data to analytics packages, so when a user visits a site from the Facebook mobile app, they are counted as a Direct visit rather than a Facebook referral. Paid traffic is also…

    Relevancein Social SEO Google Facebook- 14 readers -
  • Effective Keyword Targeting: The Key To Growing Traffic & Revenue

    … lists top keywords and phrases that have sent search traffic to your website over the years. Export the list of keywords into your spreadsheet. Look at data from as far back as you can. It’s particularly helpful if you can access keyword data from before September 2013, when Google moved to 100% secure search (thus taking away keyword referrer…

    Trond Lyngbø/ Search Engine Landin SEO- 35 readers -
  • Facebook Beefs Up Tools for Publishers

    … ranges, including hourly. We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see…

    David Cohen/ AllFacebookin Social- 11 readers -
  • The four steps to appiness

    … links: We now send a weekly clicks and impressions update to the Message center in your Webmaster Tools account. You can now track how much traffic app deep links drive to your app using referrer information - specifically, the referrer extra in the ACTION_VIEW intent. We're working to integrate this information with Google Analytics for even…

    Google Webmaster Central Blog- 12 readers -
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