Referrer

HTTP referer (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referer, the new webpage can see where the request originated.In the most common situation this means that when a user clicks a hyperlink in a web browser, the browser sends a request to the server holding the destination webpage. The request includes the referer field, which indicates the last page the user was on (the one where they clicked the link).
Posts about Referrer
  • 8 Steps for Eliminating Bad Data in Google Analytics

    …. This comes from both the initial referrer that made you viral. It also includes returning direct visits to your website from those who discovered you through that source. Here is what the traffic pattern looks like for the darodar.com forums: Just as soon as it was there, it was gone. No half life. It increased in traffic over time and then got cut…

    Jeff Sauer/ Depth of Knowledgein Google- 20 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    … and desktop search results will continue to grow. Mobile website optimization, good mobile usability and engagement will separate winners from losers. Long-tail searches help gauge intent and mobile habits. [dotted]Sites that neglect mobile SEO, multi-device optimization, and user intent will fade away from mobile search results[/dotted…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 17 readers -
  • You’re Not Properly Tracking Your Facebook Traffic

    …… but that’s a story for another time. I needed a way to test mobile traffic, too. Google Analytics’ real time reports proved the perfect solution. Test 1 – Facebook The Question: Does Google Analytics properly attribute Facebook traffic to Facebook? The Hypothesis: GA will recognize Facebook traffic if it’s https, referrer Test 2 – Hootsuite…

    SEER Interactivein Social- 11 readers -
  • On Link Volume for SEO

    … of that by bringing us a links influenced ranking algorithm. They brought us PageRank, an exponential scale to represent “some approximation of a page’s importance or quality”. As time went on, use of the “Toolbar PageRank” metric from around 2000 or so became more and more popular. It wasn’t always reliable, nor was it updated often. As time passed, lots…

    Richard Baxter/ SEOgadgetin SEO- 20 readers -
  • 5 charts about the state of dark social

    … firms like Chartbeat to suspect that some of the traffic that doesn’t have a referrer is actually coming from Facebook, as well as reddit. Parse.ly did some digging and concluded that nearly one-fourth of Facebook referrals weren’t being identified as such. The analytics firm said Facebook is working on a fix, which should enable it to get credit…

    Lucia Moses/ Digidayin Social Facebook- 7 readers -
  • The Facebook and Google Duopoly

    … second at 16 percent: But in a few short months, Facebook approached a Google-level market dominance, accounting for 85 percent of all social traffic in November: Dark Facebook Remarkably, the rapid increase in Facebook referrals doesn’t take into account two major issues with Facebook tracking: paid traffic and app traffic. Chartbeat and Alexis…

    Relevancein Social SEO Google Facebook- 10 readers -
  • Effective Keyword Targeting: The Key To Growing Traffic & Revenue

    … lists top keywords and phrases that have sent search traffic to your website over the years. Export the list of keywords into your spreadsheet. Look at data from as far back as you can. It’s particularly helpful if you can access keyword data from before September 2013, when Google moved to 100% secure search (thus taking away keyword referrer…

    Trond Lyngbø/ Search Engine Landin SEO- 31 readers -
  • Facebook Beefs Up Tools for Publishers

    … Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights. Product manager Holly Ormseth detailed the new tools…

    David Cohen/ AllFacebookin Social- 11 readers -
  • The four steps to appiness

    … Webmaster Level: intermediate to advanced App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say “schema.org ViewAction”! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've seen the number…

    Google Webmaster Central Blog- 10 readers -
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