Refinery29

Refinery29 is an American-based fashion, style and beauty website that follows a newsletter format. The website is broken down into six sections, with an additional section that offers content geared toward specific, metropolitan cities in the United States. The site expanded to include its first European city in 2012 with the inclusion of London. The overall website sections include "Fashion", "Beauty", "Living", "Entertainment", "How To" and "News". Since its launch in 2005, Refinery29 has grown to draw one billion pageviews per year. The website has also been ranked as #179 on the Inc. 500 list of "America's Fastest Growing Private Companies".
Posts about Refinery29
  • Infographic: The Science of Brand Voice

    ….” The Wall Street Journal went with the very straightforward “What Is a 401(k)?” Refinery29 appealed to its audience with a more creative approach: “How Saving $8 Can Make You a Millionaire.” So how can marketers determine the right brand voice for their employers? It’s more involved than just sitting at a desk until the epiphany hits…

    Jordan Teicher/ The Content Strategist- 17 readers -
  • Facebook Journalism Project: A Complete Guide

    … publishing partners. Initially, we are testing this feature with Bild, BuzzFeed, El Pais, Fox News, Hindustan Times, India Times, Refinery29, The Sun, USA Today and The Washington Post to get their input. As we better understand the value this experience provides people and publishers, we look forward to working with more of our partners to help…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    …, expert faves and more” from “top tastemakers, industry experts and even our own Pinterest employees.” Park said publishers with content that can be found in Explore include Tastemade, HGTV, GQ, Refinery29, Harper’s Bazaar, National Geographic, BuzzFeed and Brit+Co. Users can also search by topic and opt to “see all Pins” within those topics. She…

    David Cohen/ AllFacebook- 26 readers -
  • Facebook’s 360-Degree Videos Are in Fashion

    … Much like sports, the fashion industry can provide the types of stunning visual imagery to really capitalize on Facebook’s 360-degree videos. Paul Beddoe-Stephens, Facebook’s partner product lead for 360 video, shared examples (embedded below) from Refinery29, The Wall Street Journal, Dior, David Jones and Now Fashion, writing in a Facebook…

    David Cohen/ AllTwitterin Facebook- 27 readers -
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