Refinery29

Refinery29 is an American-based fashion, style and beauty website that follows a newsletter format. The website is broken down into six sections, with an additional section that offers content geared toward specific, metropolitan cities in the United States. The site expanded to include its first European city in 2012 with the inclusion of London. The overall website sections include "Fashion", "Beauty", "Living", "Entertainment", "How To" and "News". Since its launch in 2005, Refinery29 has grown to draw one billion pageviews per year. The website has also been ranked as #179 on the Inc. 500 list of "America's Fastest Growing Private Companies".
Posts about Refinery29
  • Facebook’s 360-Degree Videos Are in Fashion

    … Media blog post: While the shows in New York, Paris, London and Milan are packed with the celebrities, fashion buyers and the media, we’re seeing creators capturing unique aspects of Fashion Week via 360 video so that people around the world can experience the runway right on Facebook. With these videos, you can go behind the scenes of a fashion…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Facebook Extends Instant Articles to All Android Users

    … News Magazine, Fox Sports, FTW, Fusion, Gawker, Gawker Media, Good Housekeeping, Harper’s Bazaar, Hello Giggles, Hollywood Life, The Huffington Post, Independent Journal, In Touch, Life&Style, LittleThings.com, Mashable, Men’s Health, Mental Floss, Mic, mindbodygreen, MLB, Mother Jones, MoviePilot, MTV, National Geographic, NBA, NBC News, New…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Brands Already Using Instagram’s Boomerang App

    … By David Cohen on Oct. 29, 2015 - 5:30 PM Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week. Instagram described how Boomerang works in a blog post, saying: Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high…

    David Cohen/ AllTwitter- 8 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 19 readers -
  • Tech blog The Next Web doubles down on e-commerce

    … The reality of publishing today means media sites must chase multiple sources of revenue. Technology, business and culture blog The Next Web (TNW) understands this inherently and has recently turned to e-commerce to ensure an income stream independent of its ad sales. Like Gawker and Refinery29 before it, TNW is working to make commerce…

    Chris Smith/ Digiday- 7 readers -
  • Inside Refinery29′s video strategy

    … To differentiate itself from publishers like Vogue and Glamour, Refinery29 is taking cues from Anthony Bourdain’s “No Reservations.” Over the past few weeks, fashion and lifestyle site Refinery29 has been rolling out its latest video series, “Style Out There.” Like wandering foodie Bourdain, “Out There” host Asha Leo trots the globe to document…

    Eric Blattberg/ Digidayin Facebook YouTube- 16 readers -
  • 5 Twitter Lessons From 5 Wildly Likeable Accounts

    … with your audience. They'll thank you for it. Be entertaining If you're misusing your marketing automation software, it's easy for your tweets to become flat. Dare I say, vanilla? You see, accounts that are conditioned to "set it and forget it" simply aren't getting it. I mean, they don't call it social media for nothing, right? Refinery29 does…

    Carly Stec/ The IMPACT Blogin Social Twitter- 6 readers -
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