Refinery29

Refinery29 is an American-based fashion, style and beauty website that follows a newsletter format. The website is broken down into six sections, with an additional section that offers content geared toward specific, metropolitan cities in the United States. The site expanded to include its first European city in 2012 with the inclusion of London. The overall website sections include "Fashion", "Beauty", "Living", "Entertainment", "How To" and "News". Since its launch in 2005, Refinery29 has grown to draw one billion pageviews per year. The website has also been ranked as #179 on the Inc. 500 list of "America's Fastest Growing Private Companies".
Posts about Refinery29
    • Infographic: The Science of Brand Voice

      Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice.

      Jordan Teicher/ The Content Strategist- 16 readers -
  • Facebook Journalism Project: A Complete Guide

    … to go Live on behalf of the page–a change designed to make such reporting more flexible for newsrooms. In the future, we also want to bring to profiles all the flexibility that the Facebook Live API (application-programming interface) provides to pages, so journalists can use their professional equipment to go live. And we’re now going to offer…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … first video, the next starts playing automatically. In this way, people on Pinterest get a series of ideas from your brand. As for the new Explore feature for users, product manager Julie Park said in a blog post that it will take “about a week” for all users to gain access, adding that the new section will include “trending ideas, quick-play videos…

    David Cohen/ AllFacebook- 26 readers -
  • Facebook’s 360-Degree Videos Are in Fashion

    … Much like sports, the fashion industry can provide the types of stunning visual imagery to really capitalize on Facebook’s 360-degree videos. Paul Beddoe-Stephens, Facebook’s partner product lead for 360 video, shared examples (embedded below) from Refinery29, The Wall Street Journal, Dior, David Jones and Now Fashion, writing in a Facebook…

    David Cohen/ AllTwitterin Facebook- 27 readers -
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