Refinery29

Refinery29 is an American-based fashion, style and beauty website that follows a newsletter format. The website is broken down into six sections, with an additional section that offers content geared toward specific, metropolitan cities in the United States. The site expanded to include its first European city in 2012 with the inclusion of London. The overall website sections include "Fashion", "Beauty", "Living", "Entertainment", "How To" and "News". Since its launch in 2005, Refinery29 has grown to draw one billion pageviews per year. The website has also been ranked as #179 on the Inc. 500 list of "America's Fastest Growing Private Companies".
Posts about Refinery29
  • Facebook Journalism Project: A Complete Guide

    … Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    …, expert faves and more” from “top tastemakers, industry experts and even our own Pinterest employees.” Park said publishers with content that can be found in Explore include Tastemade, HGTV, GQ, Refinery29, Harper’s Bazaar, National Geographic, BuzzFeed and Brit+Co. Users can also search by topic and opt to “see all Pins” within those topics. She…

    David Cohen/ AllFacebook- 21 readers -
  • Facebook’s 360-Degree Videos Are in Fashion

    … Much like sports, the fashion industry can provide the types of stunning visual imagery to really capitalize on Facebook’s 360-degree videos. Paul Beddoe-Stephens, Facebook’s partner product lead for 360 video, shared examples (embedded below) from Refinery29, The Wall Street Journal, Dior, David Jones and Now Fashion, writing in a Facebook…

    David Cohen/ AllTwitterin Facebook- 21 readers -
  • Facebook Extends Instant Articles to All Android Users

    … York, NPR, New York Post, Opposing Views, Paper Magazine, Patch, Perez Hilton, PopSugar, Rare, Raw Story, Refinery29, Rolling Stone, Scary Mommy, Serial Podcast, Seventeen, Slate, SPIN, TechCrunch, Telemundo, The Atlantic, The Blaze, The Dodo, The Hollywood Reporter, The New York Times, The Onion, The Verge, The Wall Street Journal, The Washington…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Brands Already Using Instagram’s Boomerang App

    … By David Cohen on Oct. 29, 2015 - 5:30 PM Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week. Instagram described how Boomerang works in a blog post, saying: Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high…

    David Cohen/ AllTwitter- 8 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 22 readers -
  • Tech blog The Next Web doubles down on e-commerce

    … The reality of publishing today means media sites must chase multiple sources of revenue. Technology, business and culture blog The Next Web (TNW) understands this inherently and has recently turned to e-commerce to ensure an income stream independent of its ad sales. Like Gawker and Refinery29 before it, TNW is working to make commerce…

    Chris Smith/ Digiday- 8 readers -
  • Inside Refinery29′s video strategy

    … was going to other formats,” he said. Refinery29 is a good fit for apparel retailers like Old Navy, which collaborates with the site on branded video content, like this two-minute explainer on “how to wear plaid pants outside the country club.” But the publisher also attracts non-fashion brands like Google-owned Motorola, exclusive sponsor of “Style Out…

    Eric Blattberg/ Digidayin Facebook YouTube- 23 readers -
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