Regal Entertainment Group

  • Movie Theaters Missing the Mark on Local Advertising Battle

    … the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country. Where2GetIt’s data analysis, in its “Brand Battle” series on Street Fight, looks at six “pillars” that have potential to drive consumer action: data quality…

    Street Fight- 17 readers -
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