Regis Mckenna

  • Buyer Personas – Book Interview

    … in the ‘80s when I worked for Regis McKenna, the agency that launched Intel, Apple and just about every other important technology company at the time. Over the decades, as my career grew to include leadership and training roles in sales and marketing, I created the unique interview method described in the book. What do you want readers to take away…

    Heidi Cohen/ Heidi Cohen- 10 readers -
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