• The 12 Brand Archetypes: Which One Are You?

    … to compel you to answer the call and rise to the occasion by joining with a hero brand: The U.S. Army. The REGULAR GUY/GIRL wants to belong – No glitz or glamour, just a reliable product that gets the job done. That’s what regular guy/girl brands are selling.The archetype is focused on providing something so far removed from pretentiousness…

    Marketing Technology Blog- 21 readers -
  • The Many Health Benefits of Meditation

    … our body is in a stressful state, there are stress-induced hormones called cortisol and adrenalin that are produced. The more of these that are produced, the higher our blood pressure and heart rate is, and this weakens our immune system and organ function efficiency. On the other hand, when we are in a relaxed, meditative state, rather than… 3 readers -
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