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  • The 12 Brand Archetypes: Which One Are You?

    … archetype. Some guys react well to hyper-masculine branding. Other guys don’t. By making a joke out of these super manly brands, Old Spice gets to appeal to both sides. The LOVER wants to make you theirs – Passion, pleasure, and sensuality are the lover’s keywords. A lover brand wants you to associate them with intimate moments in your life.What do you…

    Marketing Technology Blog- 21 readers -
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