• The 12 Brand Archetypes: Which One Are You?

    … to compel you to answer the call and rise to the occasion by joining with a hero brand: The U.S. Army. The REGULAR GUY/GIRL wants to belong – No glitz or glamour, just a reliable product that gets the job done. That’s what regular guy/girl brands are selling.The archetype is focused on providing something so far removed from pretentiousness…

    Marketing Technology Blog- 21 readers -