• The 12 Brand Archetypes: Which One Are You?

    … understand who your brand is, and how you should be starting a relationship with your customers. There are 12 basic identities—or archetypes—a brand can assume. Below, I’ve broken down all 12 to help you understand where you belong: The MAGICIAN makes dreams come true – The Magician archetype is all about vision. Magician brands don’t build…

    Marketing Technology Blog- 21 readers -
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