Reid Genauer

  • Millennials Driving Change in Marketing, Media (Report)

    …, 41 percent of millennials surveyed spend the bulk of their budget on mobile, compared with just 10 percent of boomers. According to Magisto chief marketing officer Reid Genauer, the disparity is because many millennials are digital natives with a culture of innovation: For them, digital and mobile-first marketing is not a shift but rather…

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