Reid Genauer

  • Millennials Driving Change in Marketing, Media (Report)

    … of social marketing, and it’s a core aspect of their approach. 44 percent of all SMBs surveyed depend on social ads for brand awareness, yet the split between millennials and boomers is 68 percent to 27 percent, respectively. 41 percent also rely on social ads for revenue, and there’s a similar split–60 percent to 27 percent. Boomers also lag…

    AllFacebook- 14 readers -
  • Follow the Millennials: The Driving Force Behind Changes to SMB Marketing

    … to influence before your start jabbering. Although these ideas and recommendations may seem overwhelming for small businesses, it is important to take the lead from millennials, embracing social platforms as the new mass media, utilizing the power of video and engaging on appropriate channels with an authentic voice. Reid Genauer is the chief marketing officer of video editing app Magisto. Image courtesy of Shutterstock. …

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