Reid Genauer

  • Millennials Driving Change in Marketing, Media (Report)

    … Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto…

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  • Follow the Millennials: The Driving Force Behind Changes to SMB Marketing

    … to influence before your start jabbering. Although these ideas and recommendations may seem overwhelming for small businesses, it is important to take the lead from millennials, embracing social platforms as the new mass media, utilizing the power of video and engaging on appropriate channels with an authentic voice. Reid Genauer is the chief marketing officer of video editing app Magisto. Image courtesy of Shutterstock. …

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