Reid Genauer

  • Millennials Driving Change in Marketing, Media (Report)

    …, 41 percent of millennials surveyed spend the bulk of their budget on mobile, compared with just 10 percent of boomers. According to Magisto chief marketing officer Reid Genauer, the disparity is because many millennials are digital natives with a culture of innovation: For them, digital and mobile-first marketing is not a shift but rather…

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  • Follow the Millennials: The Driving Force Behind Changes to SMB Marketing

    … to influence before your start jabbering. Although these ideas and recommendations may seem overwhelming for small businesses, it is important to take the lead from millennials, embracing social platforms as the new mass media, utilizing the power of video and engaging on appropriate channels with an authentic voice. Reid Genauer is the chief marketing officer of video editing app Magisto. Image courtesy of Shutterstock. …

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