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Heidi Cohen Interviews Dorie Clark Q: What’s your best piece of advice for readers looking to improve their marketing? We often get so caught up in new customer acquisition that we forget: the best and easiest sales are usually to our existing customers. So the question to ask ourselves is, how can we come to understand them even better, and offer new products and services th ...
The world of work is changing and we’re shifting toward an ever more self-reliant, entrepreneurial, economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or developing a sideline. But how do you actually make money doing what you love? You may have incredible talent and nove ...