Relationship Building

    • The Benefits of Creating Software Training Videos for Customers

      Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release.

      Relevance- 12 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … You Should Provide Software Training Videos? Increased Profits Making an orientation process a part of your marketing, and providing training as part of your product support, improves the customer experience and their satisfaction with the product. The ability to use it more quickly and more effectively increases its value to them. Both of these…

    Relevance- 15 readers -
  • Cut Through the Noise: 4 Tips to Monetize Content

    … At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two hands (and two feet, for that matter) to count all the platforms now available to share a thought, opinion, update, or nugget of advice — and that photo, of course. But such saturation poses a problem for many publishers…

    Relevancein Paid Search SEO Content- 11 readers -
  • How to Build Deeply Personal Relationships with an Online Audience

    …, building this personal relationship is still something that proves elusive for even the best in the business. Why? For one, many marketers just don’t know quite how to move the relationship to a more personal level with blog posts and articles. Another reason it’s just not clicking? It’s possible marketers and communicators are focusing more…

    Relevance- 9 readers -
  • 10 Google+ Tools for Smarter Marketing

    … 70% of business brands have a presence on Google+. The platform many marketers ignore is a gold-mine for those who are leveraging it in their marketing strategy. If you are not using Google+, you are losing traffic and customers. The +1 button on Google+ is clicked more than 5 billion times a day. You can get your slice of those +1’s…

    Relevancein Google- 19 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … understanding of the journey your clients take when buying a product or service on your website or app. The ‘right feedback’ is better described as ‘qualitative information;’ this is the most helpful and relevant data to guide your business and its sales funnel towards growth and customer retention. Overall, it is vital that feedback requests are relevant…

    Relevance- 10 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … will differentiate yourself greatly from the competition. b) Going beyond just customer service, in the future your content, via a “question and answer” section, will be indexed by search engines, and other users who are using Google or Bing will be able to find your content and will possibly be converted into one of your clients. c) If you do…

    Relevancein Content- 13 readers -
  • How Content Recommendation Creates Better User Experience

    …, I love my faith, parenting tips, and anything technology – so that’s a few of the customizable interests I would use. We will be rolling it out to across our entire 200 Billion recommendations a month in the upcoming weeks.” Giving users the power to customize the content recommendations they receive builds a stronger relationship between…

    Relevancein Content How To's- 17 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 12 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

    Relevance- 10 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more…

    Larry Alton/ Relevance- 9 readers -
  • What’s Missing From Your Earned Media Strategy

    … on a customer-to-customer level. Your customers have the power to spread the word more organically and effectively than traditional marketing outreach. Encouraging conversations about your brand from influential members of your network may sound like a no-brainer, but the real challenge comes from transforming these interactions into earned media…

    Relevance- 8 readers -
  • Marketing Your Corporate Giving to Increase Sales

    …, make sure you’ve clearly articulated the message you would like to send with the final product. Also clearly communicate what the video will primarily be used for (e.g., obtaining new clients, engaging with current customers, reaching new markets). Create A Buzz With a Mix of Earned and Owned Media Work closely with the charity or cause of your…

    Relevance- 8 readers -
  • Hashed Email: The Secret to Personalization Success

    … Hashing? Some of you may know email hashing as the thing Facebook does to your Custom Audiences lists prior to uploading them to its servers. And a select few of you probably read the title for this post, started craving hash browns and are currently en route for the nearest diner. In simplest terms, a hashed email is an address that has been converted…

    Relevancein Social EMail Content- 8 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    …. The easiest way to do this is by creating buyer personas that represent the people you’ll typically find in your target audience. You can do this by collecting information through the following means: Look at customer feedback Conduct surveys Interview buyers Engage with your audience on social media Look at your analytics to see who…

    Relevancein Content- 12 readers -
  • How to Think Like a Social Business

    … Most businesses are still focused on leveraging social media for its marketing potential. Facebook has proved that brands can market effectively through audience targeting on social media. And, the same can be said for other social channels. But, is that all there is to social media? Just marketing? If you’re a brand using social media…

    Relevancein Social How To's- 8 readers -
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