Relationship Building

  • The Benefits of Creating Software Training Videos for Customers

    … return on investment than some other marketing tactics. The popularity of video content appeals to a wider range of the public than other media. Well-planned and entertaining instructional video leads to a better customer experience and shareable branding opportunities for your company. All of this creates better perceived value for your product…

    Relevance- 17 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … return on investment than some other marketing tactics. The popularity of video content appeals to a wider range of the public than other media. Well-planned and entertaining instructional video leads to a better customer experience and shareable branding opportunities for your company. All of this creates better perceived value for your product…

    Relevance- 17 readers -
  • Cut Through the Noise: 4 Tips to Monetize Content

    …. While social media can spread your content to the masses, the millions upon millions of thoughts and ideas filling the space make it difficult to ensure content is reaching its intended audience. It has left some publishers struggling to raise their voices above the noise. Marketing’s Golden Rule This is why many publishers must now monetize…

    Relevancein Paid Search SEO Content- 12 readers -
  • How to Build Deeply Personal Relationships with an Online Audience

    …, building this personal relationship is still something that proves elusive for even the best in the business. Why? For one, many marketers just don’t know quite how to move the relationship to a more personal level with blog posts and articles. Another reason it’s just not clicking? It’s possible marketers and communicators are focusing more…

    Relevance- 11 readers -
  • 10 Google+ Tools for Smarter Marketing

    … be the right choice for you. You can install this extension here. Conclusion Social media helps marketers build brand presence. But, if a marketer spends all day formatting posts and manually searching for new connections, the ROI is less high.These tools will help you improve your presence, grow your profile and save you time. Did I miss any tool? Share the best Google+ tool you’ve come across in the comments. …

    Relevancein Google- 21 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … understanding of the journey your clients take when buying a product or service on your website or app. The ‘right feedback’ is better described as ‘qualitative information;’ this is the most helpful and relevant data to guide your business and its sales funnel towards growth and customer retention. Overall, it is vital that feedback requests are relevant…

    Relevance- 11 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … There are two universal truths that will determine your start-up from the very beginning: a) developing an excellent product is not in itself sufficient for guaranteeing success, and b) as in all business ventures, the resources available to invest in marketing are very thin, perhaps better put: nonexistent. In order to successfully hurdle these…

    Relevancein Content- 14 readers -
  • How Content Recommendation Creates Better User Experience

    …, I love my faith, parenting tips, and anything technology – so that’s a few of the customizable interests I would use. We will be rolling it out to across our entire 200 Billion recommendations a month in the upcoming weeks.” Giving users the power to customize the content recommendations they receive builds a stronger relationship between…

    Relevancein Content How To's- 17 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 14 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    …, and although male-owned, our executive leadership believes in the advancement of women and is at the forefront of companies who are leading female-focused initiatives. Therefore, our alliance with Dress For Success, our 2016 cause marketing partners, is an organic relationship that is mutually beneficial. 4. Discuss your ideas: Once you’ve selected…

    Relevance- 12 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … for a more engaged relationship with customers that is also part of an experiential marketing approach. Customers respond when you provide these types of memorable experiences as part of your practices. Being responsive and positive is the most important part of handling customer complaints. When we’re able to approach problems with grace…

    Larry Alton/ Relevance- 11 readers -
  • What’s Missing From Your Earned Media Strategy

    … opportunities. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Turning Buzz into Business If your company’s current earned media goal is to partner with another big brand or get a shout-out from an influential personality, you could be overlooking a major component of your…

    Relevance- 9 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

    Relevance- 9 readers -
  • Hashed Email: The Secret to Personalization Success

    … Hashing? Some of you may know email hashing as the thing Facebook does to your Custom Audiences lists prior to uploading them to its servers. And a select few of you probably read the title for this post, started craving hash browns and are currently en route for the nearest diner. In simplest terms, a hashed email is an address that has been converted…

    Relevancein Social EMail Content- 9 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … them with a gift in the form of your content. If they came to learn something, then teach them, and give them that information. If they wanted a question answered, then address that question immediately, and provide a satisfying answer. Give your readers something in return for their time, and you’ll not only forge a relationship, but you’ll also…

    Relevancein Content- 15 readers -
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