Relationship Building

  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 20 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 21 readers -
  • Cut Through the Noise: 4 Tips to Monetize Content

    … At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two hands (and two feet, for that matter) to count all the platforms now available to share a thought, opinion, update, or nugget of advice — and that photo, of course. But such saturation poses a problem for many publishers…

    Relevancein Paid Search SEO Content- 14 readers -
  • How to Build Deeply Personal Relationships with an Online Audience

    …. The goal with online content, whether it’s blog posts, social media, or even web copy is to almost be able to do the impossible, which is to make the reader feel as if you’re in a room talking to just them, and you completely understand what they need or want. Despite the pervasiveness of online content in the marketing and communication world…

    Relevance- 14 readers -
  • 10 Google+ Tools for Smarter Marketing

    … also allows you to view details of other profiles. You can also find communities that will help you grow your network. It’s not as powerful as Circloscope, but it provides great profile analytics. This way you can easily track your growth on Google+. AllMyPlus All My Plus will give you all the statistics of your Google+ profile. It will give…

    Relevancein Google- 27 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 17 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … will differentiate yourself greatly from the competition. b) Going beyond just customer service, in the future your content, via a “question and answer” section, will be indexed by search engines, and other users who are using Google or Bing will be able to find your content and will possibly be converted into one of your clients. c) If you do…

    Relevancein Content- 14 readers -
  • How Content Recommendation Creates Better User Experience

    … was nonexistent and no one was willing to innovate and provide the user experience they desired.” Revcontent’s aim is to provide publishers and consumers with a content recommendation platform that creates the best possible user experience. “I heard one of our engineers compare us to the iPod of Native networks – we weren’t the first just as they weren’t…

    Relevancein Content How To's- 18 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 17 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

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  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more…

    Larry Alton/ Relevance- 20 readers -
  • What’s Missing From Your Earned Media Strategy

    …It All Begins With Word-of-Mouth We live in a time where one Facebook post can have the same impact as a front-page newspaper ad, and a mention from a well-followed Twitter account can produce the same impressions as a full-blown celebrity endorsement. Sure, the channels for conversations have undergone a major makeover in the last few centuries…

    Relevance- 11 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

    Relevance- 9 readers -
  • Hashed Email: The Secret to Personalization Success

    … As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more…

    Relevancein Social EMail Content- 10 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … them with a gift in the form of your content. If they came to learn something, then teach them, and give them that information. If they wanted a question answered, then address that question immediately, and provide a satisfying answer. Give your readers something in return for their time, and you’ll not only forge a relationship, but you’ll also…

    Relevancein Content- 15 readers -
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