Relationship Building

  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

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  • The Benefits of Creating Software Training Videos for Customers

    … and assume that there’s a learning curve in making use of any program. This is where instructional videos can play an important part in your marketing. People are more engaged with video. YouTube is now the second-most searched site after Google. A tutorial or webinar to familiarize the public with your product improves the chances they’ll buy it. So, why…

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  • Cut Through the Noise: 4 Tips to Monetize Content

    … At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two hands (and two feet, for that matter) to count all the platforms now available to share a thought, opinion, update, or nugget of advice — and that photo, of course. But such saturation poses a problem for many publishers…

    Relevancein Paid Search SEO Content- 14 readers -
  • How to Build Deeply Personal Relationships with an Online Audience

    …, building this personal relationship is still something that proves elusive for even the best in the business. Why? For one, many marketers just don’t know quite how to move the relationship to a more personal level with blog posts and articles. Another reason it’s just not clicking? It’s possible marketers and communicators are focusing more…

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  • 10 Google+ Tools for Smarter Marketing

    … 70% of business brands have a presence on Google+. The platform many marketers ignore is a gold-mine for those who are leveraging it in their marketing strategy. If you are not using Google+, you are losing traffic and customers. The +1 button on Google+ is clicked more than 5 billion times a day. You can get your slice of those +1’s…

    Relevancein Google- 31 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … understanding of the journey your clients take when buying a product or service on your website or app. The ‘right feedback’ is better described as ‘qualitative information;’ this is the most helpful and relevant data to guide your business and its sales funnel towards growth and customer retention. Overall, it is vital that feedback requests are relevant…

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  • 4 Content Marketing Strategies to Forever Change Your Business

    … There are two universal truths that will determine your start-up from the very beginning: a) developing an excellent product is not in itself sufficient for guaranteeing success, and b) as in all business ventures, the resources available to invest in marketing are very thin, perhaps better put: nonexistent. In order to successfully hurdle these…

    Relevancein Content- 15 readers -
  • How Content Recommendation Creates Better User Experience

    …, I love my faith, parenting tips, and anything technology – so that’s a few of the customizable interests I would use. We will be rolling it out to across our entire 200 Billion recommendations a month in the upcoming weeks.” Giving users the power to customize the content recommendations they receive builds a stronger relationship between…

    Relevancein Content How To's- 18 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 19 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    …, and although male-owned, our executive leadership believes in the advancement of women and is at the forefront of companies who are leading female-focused initiatives. Therefore, our alliance with Dress For Success, our 2016 cause marketing partners, is an organic relationship that is mutually beneficial. 4. Discuss your ideas: Once you’ve selected…

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  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … for a more engaged relationship with customers that is also part of an experiential marketing approach. Customers respond when you provide these types of memorable experiences as part of your practices. Being responsive and positive is the most important part of handling customer complaints. When we’re able to approach problems with grace…

    Larry Alton/ Relevance- 22 readers -
  • What’s Missing From Your Earned Media Strategy

    …, but the sentiment is the same. If your company is doing a good job, then your customers won’t be shy about spreading the good news. Modern marketing outreach may be trending toward a multi-platform model, but before there were ads, endorsements, and sponsored posts, there was word-of-mouth. That’s right – satisfied customers began sharing useful…

    Relevance- 13 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

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  • Hashed Email: The Secret to Personalization Success

    … As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more…

    Relevancein Social EMail Content- 11 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    …. The easiest way to do this is by creating buyer personas that represent the people you’ll typically find in your target audience. You can do this by collecting information through the following means: Look at customer feedback Conduct surveys Interview buyers Engage with your audience on social media Look at your analytics to see who…

    Relevancein Content- 19 readers -
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