Relationship Building

  • Cut Through the Noise: 4 Tips to Monetize Content

    … At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two hands (and two feet, for that matter) to count all the platforms now available to share a thought, opinion, update, or nugget of advice — and that photo, of course. But such saturation poses a problem for many publishers…

    Relevancein Paid Search SEO Content- 10 readers -
  • How to Build Deeply Personal Relationships with an Online Audience

    …. The goal with online content, whether it’s blog posts, social media, or even web copy is to almost be able to do the impossible, which is to make the reader feel as if you’re in a room talking to just them, and you completely understand what they need or want. Despite the pervasiveness of online content in the marketing and communication world…

    Relevance- 7 readers -
  • 10 Google+ Tools for Smarter Marketing

    … the most popular posts you shared, top locations and charts showing your posting behavior. Receive complete information about your Google+ profile with this tool. It’s a great tool for marketers who want to view their account statistics for free. Recommended Users Recommend Users lists the top users in every industry to connect with. You can find…

    Relevancein Google- 12 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … understanding of the journey your clients take when buying a product or service on your website or app. The ‘right feedback’ is better described as ‘qualitative information;’ this is the most helpful and relevant data to guide your business and its sales funnel towards growth and customer retention. Overall, it is vital that feedback requests are relevant…

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  • 4 Content Marketing Strategies to Forever Change Your Business

    …, a very useful strategy is to collect these consultations, redact an excellent, high quality answer, and then publish it in a new section that is entirely dedicated for this use. It would be like a “FAQ” section but with a boost. Moz is an example of this, through their “Forum Questions,” where experts respond to your doubts about inbound…

    Relevancein Content- 12 readers -
  • How Content Recommendation Creates Better User Experience

    …, I love my faith, parenting tips, and anything technology – so that’s a few of the customizable interests I would use. We will be rolling it out to across our entire 200 Billion recommendations a month in the upcoming weeks.” Giving users the power to customize the content recommendations they receive builds a stronger relationship between…

    Relevancein Content How To's- 14 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … posted by the company. Further, a study by Avanade titled “Global Survey: B2B is the New B2C” revealed that 61 percent of enterprise buyers considered third-party review sites, social media, and word of mouth to be more important for gleaning information about a company than information shared by the company itself. The Software Advice study…

    Relevancein How To's- 10 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … will be assisting Dress for Success with their marquee events throughout 2016. Since many of our female employees hold aspirational leadership positions within the company, they will also serve as mentors to women who are looking to enter the job market. Summary Positive outcomes for well-executed cause marketing initiatives can include increased media coverage…

    Relevance- 9 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … for a more engaged relationship with customers that is also part of an experiential marketing approach. Customers respond when you provide these types of memorable experiences as part of your practices. Being responsive and positive is the most important part of handling customer complaints. When we’re able to approach problems with grace…

    Larry Alton/ Relevance- 6 readers -
  • What’s Missing From Your Earned Media Strategy

    … on a customer-to-customer level. Your customers have the power to spread the word more organically and effectively than traditional marketing outreach. Encouraging conversations about your brand from influential members of your network may sound like a no-brainer, but the real challenge comes from transforming these interactions into earned media…

    Relevance- 7 readers -
  • Marketing Your Corporate Giving to Increase Sales

    …, make sure you’ve clearly articulated the message you would like to send with the final product. Also clearly communicate what the video will primarily be used for (e.g., obtaining new clients, engaging with current customers, reaching new markets). Create A Buzz With a Mix of Earned and Owned Media Work closely with the charity or cause of your…

    Relevance- 6 readers -
  • Hashed Email: The Secret to Personalization Success

    … As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more…

    Relevancein Social EMail Content- 7 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … According to the Statistic Brain Research Institute, you have approximately 8.25 seconds to capture a reader’s attention, or you’ll lose them. Throwing out a statistic like that could work, but there’s a better way that will always work: Capturing Your Reader’s Emotions We as human beings are fueled by what we feel and how experiences affect us…

    Relevancein Content- 8 readers -
  • How to Think Like a Social Business

    … Most businesses are still focused on leveraging social media for its marketing potential. Facebook has proved that brands can market effectively through audience targeting on social media. And, the same can be said for other social channels. But, is that all there is to social media? Just marketing? If you’re a brand using social media…

    Relevancein Social How To's- 6 readers -
  • An Intro to Influencer Marketing for Businesses

    … Marketing online provides a unique set of challenges, but there are equally unique opportunities. There are no traditional celebrities online, and ‘professional’ media institutions like CNN and The New York Times have to compete with independent authorities like bloggers and social media stars. These people, known as influencers, can help boost…

    Relevancein Social EMail- 7 readers -
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