Relationship Building

  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 27 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 27 readers -
  • Cut Through the Noise: 4 Tips to Monetize Content

    At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two hands (and two feet, for that matter) to count all the platforms now available to share a thought, opinion, update, or nugget of advice — and that photo, of course. But such saturation poses a problem for many publishers.

    Relevance- 15 readers -
  • How to Build Deeply Personal Relationships with an Online Audience

    … You’re a marketer, online communication specialist or digital content creator. You’re great at what you do in many ways, but for some reason, your blog posts and other written content just aren’t impacting readers the way you want them to. So far, you haven’t been able to create content that resonates with the audience on a deeply engaging level…

    Relevance- 15 readers -
  • 10 Google+ Tools for Smarter Marketing

    … 70% of business brands have a presence on Google+. The platform many marketers ignore is a gold-mine for those who are leveraging it in their marketing strategy. If you are not using Google+, you are losing traffic and customers. The +1 button on Google+ is clicked more than 5 billion times a day. You can get your slice of those +1’s…

    Relevancein Google- 32 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 19 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    … will differentiate yourself greatly from the competition. b) Going beyond just customer service, in the future your content, via a “question and answer” section, will be indexed by search engines, and other users who are using Google or Bing will be able to find your content and will possibly be converted into one of your clients. c) If you do…

    Relevancein Content- 16 readers -
  • How Content Recommendation Creates Better User Experience

    …, I love my faith, parenting tips, and anything technology – so that’s a few of the customizable interests I would use. We will be rolling it out to across our entire 200 Billion recommendations a month in the upcoming weeks.” Giving users the power to customize the content recommendations they receive builds a stronger relationship between…

    Relevancein Content How To's- 19 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … marketing to customers, just like Amazon changed the landscape for consumer products. Relying on reviews before making purchasing decisions is one of the biggest markers of the shift of power from businesses to customers that is challenging companies to keep up. While the changing balance of power is obvious in B2C settings with the rapid rise…

    Relevancein How To's- 24 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    …, and although male-owned, our executive leadership believes in the advancement of women and is at the forefront of companies who are leading female-focused initiatives. Therefore, our alliance with Dress For Success, our 2016 cause marketing partners, is an organic relationship that is mutually beneficial. 4. Discuss your ideas: Once you’ve selected…

    Relevance- 21 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more…

    Larry Alton/ Relevance- 26 readers -
  • What’s Missing From Your Earned Media Strategy

    …, but the sentiment is the same. If your company is doing a good job, then your customers won’t be shy about spreading the good news. Modern marketing outreach may be trending toward a multi-platform model, but before there were ads, endorsements, and sponsored posts, there was word-of-mouth. That’s right – satisfied customers began sharing useful…

    Relevance- 16 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

    Relevance- 10 readers -
  • Hashed Email: The Secret to Personalization Success

    As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more relevant experiences for our prospects.

    Relevance- 12 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    According to the Statistic Brain Research Institute, you have approximately 8.25 seconds to capture a reader’s attention, or you’ll lose them. Throwing out a statistic like that could work, but there’s a better way that will always work: Capturing Your Reader’s Emotions We as human beings are fueled by what we feel and how experiences affect us.

    Relevance- 20 readers -
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