Relationship Building

  • The Benefits of Creating Software Training Videos for Customers

    … Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user demographic, the biggest barrier in generating sales is that users just aren’t familiar with the new release. They just don’t understand the benefits…

    Relevance- 20 readers -
  • The Benefits of Creating Software Training Videos for Customers

    … and assume that there’s a learning curve in making use of any program. This is where instructional videos can play an important part in your marketing. People are more engaged with video. YouTube is now the second-most searched site after Google. A tutorial or webinar to familiarize the public with your product improves the chances they’ll buy it. So, why…

    Relevance- 21 readers -
  • Cut Through the Noise: 4 Tips to Monetize Content

    … At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two hands (and two feet, for that matter) to count all the platforms now available to share a thought, opinion, update, or nugget of advice — and that photo, of course. But such saturation poses a problem for many publishers…

    Relevancein Paid Search SEO Content- 14 readers -
  • How to Build Deeply Personal Relationships with an Online Audience

    …, building this personal relationship is still something that proves elusive for even the best in the business. Why? For one, many marketers just don’t know quite how to move the relationship to a more personal level with blog posts and articles. Another reason it’s just not clicking? It’s possible marketers and communicators are focusing more…

    Relevance- 14 readers -
  • 10 Google+ Tools for Smarter Marketing

    … 70% of business brands have a presence on Google+. The platform many marketers ignore is a gold-mine for those who are leveraging it in their marketing strategy. If you are not using Google+, you are losing traffic and customers. The +1 button on Google+ is clicked more than 5 billion times a day. You can get your slice of those +1’s…

    Relevancein Google- 25 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 14 readers -
  • 4 Content Marketing Strategies to Forever Change Your Business

    …, a very useful strategy is to collect these consultations, redact an excellent, high quality answer, and then publish it in a new section that is entirely dedicated for this use. It would be like a “FAQ” section but with a boost. Moz is an example of this, through their “Forum Questions,” where experts respond to your doubts about inbound…

    Relevancein Content- 14 readers -
  • How Content Recommendation Creates Better User Experience

    … advertising and content recommendation in the media and publishing industry. Relevance recently had the chance to speak with Lemp about the company, its technology’s effect on content marketing today, and predictions for the future. Revcontent’s Rapid Rise in Content Recommendation Friends’ evaluations of the industry are what inspired Revcontent’s…

    Relevancein Content How To's- 18 readers -
  • How to Get Your Customers to Write Rave Reviews about You

    … I almost never visit a restaurant before reading its reviews online, and in a city with plentiful dining options, I can afford to be choosy. Don’t have more than three stars? I’ll probably skip it. Don’t have more than 50 reviews? I can find plenty of others that do. Sites like Yelp have completely changed the way restaurants need to think about…

    Relevancein How To's- 15 readers -
  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    … Now more than ever before, cause marketing initiatives hold importance in the workplace. Companies who exhibit social responsibility have a competitive advantage as their values illustrate that they care about more than just increasing their bottom line. For consumers, this plays a critical role during the decision-making process and can…

    Relevance- 14 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more…

    Larry Alton/ Relevance- 16 readers -
  • What’s Missing From Your Earned Media Strategy

    …It All Begins With Word-of-Mouth We live in a time where one Facebook post can have the same impact as a front-page newspaper ad, and a mention from a well-followed Twitter account can produce the same impressions as a full-blown celebrity endorsement. Sure, the channels for conversations have undergone a major makeover in the last few centuries…

    Relevance- 10 readers -
  • Marketing Your Corporate Giving to Increase Sales

    … Whether you’ve just launched your company or have been in business for several years, corporate giving is not only the “right” thing to do, but it will help grow your business as well. Incorporating a philanthropic event into your marketing plan will give your team and clients something to get excited about. As reported by MiBiz, the third most…

    Relevance- 9 readers -
  • Hashed Email: The Secret to Personalization Success

    … into a string of numbers and letters that, to the naked eye, looks like someone fell asleep on their keyboard. Every email address has one hexadecimal string for its entire life. Each time you log into something – your social media accounts, your fantasy football league, Amazon – a hashing algorithm converts your email into this unrecognizable…

    Relevancein Social EMail Content- 9 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … them with a gift in the form of your content. If they came to learn something, then teach them, and give them that information. If they wanted a question answered, then address that question immediately, and provide a satisfying answer. Give your readers something in return for their time, and you’ll not only forge a relationship, but you’ll also…

    Relevancein Content- 15 readers -
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