Relationship Marketing

Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.[citation needed]As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.[citation needed]With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels.
Posts about Relationship Marketing
  • Why Repeat Business Is Not an Accident

    … that great experience they had.” If you’re brand new to email marketing, email services like Constant Contact offer customizable, industry-specific email templates to help you create an email in a matter of minutes: Want to try email marketing for your business? Try it for out for free with a 60-day email marketing trial. How does email marketing…

    Miranda Paquet/ Constant Contactin EMail- 25 readers -
  • 10 Ways to Market Your Small Business on a Shoestring Budget

    … When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start…

    Susan Solovic/ Constant Contactin EMail- 33 readers -
  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 18 readers -
  • How Your Small Business Can Find Customer Love This Valentine’s Day

    … spend twice as much on pets during Valentine’s Day than on Halloween, bringing in $703 million in pet present revenue. Do you own a pet store? Be sure to remind your customers that you have the perfect gifts for Fluffy and Fido. Bonus points if you use our new Valentine’s Day email templates to catch the attention of your pet owning contacts! 3…

    Constant Contactin EMail How To's- 31 readers -
  • How to Write a Meaningful Thank You Email for Donors

    … Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized messages and learning about the impact…

    Constant Contactin EMail How To's- 17 readers -
  • How to Create Customer Connections Through Storytelling

    … with quick customer testimonials. Featuring real customers in your marketing and showing that their input matters will connect them to you and encourage them to continue their relationship with your business. You can make social media work as a storytelling device for your business as well: Show behind-the-scenes photos of your location…

    Constant Contactin Social EMail Content How To's- 22 readers -