Relationship Marketing

Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.[citation needed]As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.[citation needed]With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels.
Posts about Relationship Marketing
  • 6 Easy Ways to Reach New Customers

    … that’s easy for people to participate in like Tasty Burger. They held a holiday photo contest and offered an enticing reward to encourage participation. Think about how you could run a timely photo contest to get your customers to generate some hype for your business. 4. Encourage reviews Does your business have a presence on review sites like Yelp…

    Miranda Paquet/ Constant Contact- 24 readers -
  • Why Repeat Business Is Not an Accident

    … a little better before becoming a loyal, repeat customer. To follow-up with new customers, Chris uses email marketing to stay in touch with his customers and persuade them to come in and shop again. “A super impression, followed up with a nice email or a newsletter that may be received at the right time, on a continual basis, just reinforces…

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
  • 10 Ways to Market Your Small Business on a Shoestring Budget

    … When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start…

    Susan Solovic/ Constant Contactin EMail- 30 readers -
  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 18 readers -
  • How Your Small Business Can Find Customer Love This Valentine’s Day

    … spend twice as much on pets during Valentine’s Day than on Halloween, bringing in $703 million in pet present revenue. Do you own a pet store? Be sure to remind your customers that you have the perfect gifts for Fluffy and Fido. Bonus points if you use our new Valentine’s Day email templates to catch the attention of your pet owning contacts! 3…

    Constant Contactin EMail How To's- 29 readers -
  • How to Write a Meaningful Thank You Email for Donors

    … Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized messages and learning about the impact…

    Constant Contactin EMail How To's- 17 readers -
  • How to Create Customer Connections Through Storytelling

    Standing out from the competition is one of the most challenging parts of owning a small business. Maybe you have a better-trained staff, extended hours, faster and cheaper shipping, more frequent offers and promotions, or highly rated customer service. You can and should use all of these things in your marketing to attract, convert, and retain customers.

    Constant Contact- 22 readers -