Relationship Marketing

Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.[citation needed]As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.[citation needed]With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels.
Posts about Relationship Marketing
    • Why Repeat Business Is Not an Accident

      Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...

      Miranda Paquet/ Constant Contactin EMail- 19 readers -
  • 10 Ways to Market Your Small Business on a Shoestring Budget

    … When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start…

    Susan Solovic/ Constant Contactin EMail- 29 readers -
  • 10 Commandments for Millennial Marketing

    … With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more…

    Constant Contactin Content- 17 readers -
  • How Your Small Business Can Find Customer Love This Valentine’s Day

    … spend twice as much on pets during Valentine’s Day than on Halloween, bringing in $703 million in pet present revenue. Do you own a pet store? Be sure to remind your customers that you have the perfect gifts for Fluffy and Fido. Bonus points if you use our new Valentine’s Day email templates to catch the attention of your pet owning contacts! 3…

    Constant Contactin EMail How To's- 24 readers -
  • How to Write a Meaningful Thank You Email for Donors

    … Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized messages and learning about the impact…

    Constant Contactin EMail How To's- 16 readers -
  • How to Create Customer Connections Through Storytelling

    … relationships. Provide a “wow” experience, which gives you an opening to ask customers to connect with your further and sign up for your mailing list. Then, continue to engage with your existing customer base by sending valuable content to drive repeat business. Those loyal, happy customers then want to share their great experience with their friends…

    Constant Contactin Social EMail Content How To's- 19 readers -
  • The Importance of a Great Customer Experience

    … Marketing isn’t just about selling products or promoting your services. It’s about building and maintaining the relationships you need to be successful. These relationships start from the second someone finds your business — whether that’s in-person or online. Before you can think about marketing, you need to make sure you’re offering…

    Ryan Pinkham/ Constant Contact- 22 readers -
  • 5 Word-of-Mouth Tips from Small Business Owners

    … Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by members of Alignable, the free social network…

    Constant Contactin Social EMail- 15 readers -
  • Rose & Dove Specialty Gift Shop, Small Biz Stories Episode 7

    … Kellee Twadelle, owner of Rose & Dove Specialty Gift Shop, is proud to own her own business. In this episode, Kellee shares how support from her local business community, quality staff, and loyal customer base keep her business going strong throughout various industry changes and personal challenges. Small Biz Stories tells the story of some…

    Dave Charest/ Constant Contactin EMail- 17 readers -
  • How to Use Your Email List to Find Your Best Customers

    … You might have a few customers who you notice often share your social media updates. Or you may have some customers who mention they’ve told friends about your business, bringing in new customers for you. But have you ever thought about how you can use your email list to find your best customers? Your email subscribers have opted-in to learn…

    Constant Contactin EMail How To's- 22 readers -
  • Mastering Word-of-Mouth, Step 3: Reaching a Local Audience

    … in the business community to get to know. Now that you have the basics of your business working to drive referrals, be sure to keep it fresh by adding information about what you are up to that will continue to draw others to your business. For example: Post Promotions, Events, and Classes you’re offering at least 45 days in advance…

    Constant Contactin Social EMail- 16 readers -
  • 10 Ways to Get People to Remember You and Your Blog

    … Relationship Marketing is a concept that some might have trouble grasping and some of you might be wondering what it’s all about. But my friend Wade Harman (who is also a guest blogger here) knows this topic inside-out. He hosts a weekly show on Google+ and has interviewed the most well known social media and search engine marketers on the planet…

    Basic Blog Tips- 27 readers -
  • Mastering Word-of-Mouth, Step 2: Spread Your Word

    … on Alignable, the small business network, creates a public endorsement that generates word-of-mouth for your business. The more you do it for others the more it will happen for you! About the author: Eric Groves is the co-founder and CEO of Alignable, the local business network where small businesses and organizations connect and collaborate with others…

    Constant Contactin EMail- 13 readers -
  • Small Biz Stories, Episode 5: Destaré and Chaibo

    … Small Biz Stories tells the story of some of the bravest people you’ll ever meet — small business owners. You’ll hear how they got started, their biggest challenges, and their dreams for the future. In episode 5, you’ll meet Chris Iousa, owner of Destaré martini bar and Chaibo coffee and tea house in Fitchburg, Massachusetts. Listen as he shares…

    Dave Charest/ Constant Contactin EMail- 23 readers -
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