Relationship Metrics

  • 7 Content Marketing Metrics You’re Probably Undervaluing

    … understanding of how your audience engages with your email, and what you need to do to improve that engagement. The Rise of Relationship Metrics While the above metrics aren’t perfect—we can’t look inside a user’s brain to see how truly engaged they are— they do provide far more insight than simply looking at pageviews, visits, or likes. If you truly want to raise awareness and build deeper relationships, track your metrics like you care. This article originally appeared on Contently. …

    Celine Roque/ Relevancein Social Paid Search EMail Content- 15 readers -
  • How to Scale From a Brand Blog to a Brand Publisher

    …. “Paradoxically, that serves a company’s needs far better—because the content they create is customer-driven vs. corporate-driven,” she said. Shift from “Spread Metrics” to “Relationship Metrics” Another stark difference between casual brand bloggers and brand publishers is how they measure the success of their content. Casual bloggers tend to overly focus…

    Celine Roque/ Relevancein Social Content- 35 readers -
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