Relationship Metrics

  • How to Scale From a Brand Blog to a Brand Publisher

    …. “Paradoxically, that serves a company’s needs far better—because the content they create is customer-driven vs. corporate-driven,” she said. Shift from “Spread Metrics” to “Relationship Metrics” Another stark difference between casual brand bloggers and brand publishers is how they measure the success of their content. Casual bloggers tend to overly focus…

    Celine Roque/ Relevancein Social Content- 41 readers -
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