Relevance

  • Despite What Marketers Market, Marketing is Hard Work

    … and resources, but clients often come to us with neither. They want a magic bullet. Too many agencies are happy to sign them up and set expectations that they are the magic bullet, only to be fired by the client down the road for missed expectations. I see some agencies with incredible outbound sales teams that recognize this, don’t care, and just…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The one segment you probably aren’t (but should be) looking at

    …Reading Time: 4 minutes Let’s say you’re segmenting traffic to your website. You’re segmenting traffic because, in a digital world brimming over with messages, you want to make sure that the messaging on your site is Relevant to the right user at the right time. And segmentation allows for personalization. You believe that a more customized…

    WiderFunnel- 14 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 14 readers -
  • How to succeed at segmentation and personalization

    … their own names. It’s true. People love the sound of their own name. So, I’ve tried. And I’ll keep trying. In the meantime, please forgive me if I ask you to remind me of your name. Luckily, marketing personalization is much more reliable than my brain. And it can be powerful. Personalization, segmentation, and the broader concept of web…

    WiderFunnelin How To's- 14 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 16 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 18 readers -
  • Small changes, big LIFT

    … your value proposition – AKA what makes your users tick? (Trust us, they want to tell you). Value proposition tests can often entail just a few carefully-selected, yet highly impactful words. Taglines, for example, are great value proposition target area to test. Are taglines important? For another client, we created an experiment that added…

    WiderFunnel- 14 readers -
  • Do A/B test results fade over time? Surprising results from three years of data.

    … tickets and so on. DMV.org’s homepage. The thousands of pages of content customized for drivers in each state are fertile ground for a rapid testing optimization program. With WiderFunnel’s support, the company has built a world-class optimization program that has consistently lifted its revenue. In fact, for three years running, the program has…

    WiderFunnel- 17 readers -
  • Why Personalization Matters in Financial Services Email Marketing

    …, the customized APR can be presented and styled to match the email design for a specific prospect. Personalization is one of many ways financial services marketers can use context and relevance to tap into the ROI potential of email. Want to learn more? Join us on November 19th 2015 at 1 PM for “Contextual Email Marketing for Financial Services…

    Movable Ink Blogin EMail- 12 readers -
  • Content Shock is here. Now what?

    … mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed” … Which opened a whole new discussion! Are we all screwed…

    {grow}in Social Content- 16 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a comprehensive multicultural targeting solution to reach these affinity audiences where they spend a large amount of their time online: Facebook and Instagram. Facebook’s…

    Nanigans- 18 readers -
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