Relevance

  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The one segment you probably aren’t (but should be) looking at

    … relevance for the visitor will encourage higher engagement and increased return visits, which will increase conversions. Nick and the team tested a single variation against the Control homepage. The Control featured a “Recommended Products” section just below the hero section, displaying four of the client’s most popular product categories. In our…

    WiderFunnel- 14 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 14 readers -
  • How to succeed at segmentation and personalization

    … to marketers looking to be on the cutting edge) ‘Segmentation’ and ‘personalization’ are powerful buzzwords in the industry It gives marketers something to do with their personas Those aren’t good reasons to use segmentation. But there is one good reason: segmentation helps solve a problem. The Relevance problem, to be specific. Segmentation…

    WiderFunnelin How To's- 15 readers -
  • The 15 Elements of a Highly Effective Website

    …: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length – take the time to produce lengthy, complete articles on a topic rather than a collection of short articles. Media – utilize images and video on every article to better articulate the topic. Even the choice…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 19 readers -
  • Small changes, big LIFT

    … Facebook profiles to cue a single ad, which sends visitors to a landing page funnel that is directly correlated to this ad. The client already had the Facebook ‘Like’ button on their page, but it was given low prominence in the footer. To add social relevance, we moved the Facebook widget from bottom to top of the page. Taking the visitor journey…

    WiderFunnel- 15 readers -
  • Do A/B test results fade over time? Surprising results from three years of data.

    …Visiting the DMV is no one’s favorite chore. Just understanding how it works can be confusing, complicated and frustrating. DMV.org aims to change that by providing information to simplify the DMV experience. More than 200 million site visitors a year look up information on how to register a car, get a driver’s license, learn more about speeding…

    WiderFunnel- 17 readers -
  • Why Personalization Matters in Financial Services Email Marketing

    …, the customized APR can be presented and styled to match the email design for a specific prospect. Personalization is one of many ways financial services marketers can use context and relevance to tap into the ROI potential of email. Want to learn more? Join us on November 19th 2015 at 1 PM for “Contextual Email Marketing for Financial Services…

    Movable Ink Blogin EMail- 12 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 16 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a comprehensive multicultural targeting solution to reach these affinity audiences where they spend a large amount of their time online: Facebook and Instagram. Facebook’s…

    Nanigans- 18 readers -
  • Email Marketing: List segmentation tips using social media and online behavior

    …, MECLABS on Twitter at @davidkonline. You might also like MarketingSherpa Email Summit 2015 Email Relevance: 8 tactics for leveraging timing, segmentation and content [MarketingSherpa how-to] Marketing Research Chart: How organizations are segmenting subscribers [MarketingSherpa chart] Email Marketing: Segmentation, integration, automation and personal interaction [More from the blogs] Email Marketing: Groupon’s segmentation strategies across 115 million subscribers [More from the blogs] Email Marketing …

    David Kirkpatrick/ MarketingSherpa Blogin Social EMail- 13 readers -
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