Relevance

  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The one segment you probably aren’t (but should be) looking at

    … relevance for the visitor will encourage higher engagement and increased return visits, which will increase conversions. Nick and the team tested a single variation against the Control homepage. The Control featured a “Recommended Products” section just below the hero section, displaying four of the client’s most popular product categories. In our…

    WiderFunnel- 11 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 12 readers -
  • How to succeed at segmentation and personalization

    … their own names. It’s true. People love the sound of their own name. So, I’ve tried. And I’ll keep trying. In the meantime, please forgive me if I ask you to remind me of your name. Luckily, marketing personalization is much more reliable than my brain. And it can be powerful. Personalization, segmentation, and the broader concept of web…

    WiderFunnelin How To's- 11 readers -
  • The 15 Elements of a Highly Effective Website

    …: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length – take the time to produce lengthy, complete articles on a topic rather than a collection of short articles. Media – utilize images and video on every article to better articulate the topic. Even the choice…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • A-ha! Personalization goes beyond design

    …, (winning) social proof variation, credibility variation. An unexpected insight We originally assumed that, because both sites used the same design template, we could treat visitors to each site as the same (i.e. results from one site could be implemented without testing on the other site). We were wrong. Variation B (the credibility variation) won…

    WiderFunnel- 15 readers -
  • Small changes, big LIFT

    … your value proposition – AKA what makes your users tick? (Trust us, they want to tell you). Value proposition tests can often entail just a few carefully-selected, yet highly impactful words. Taglines, for example, are great value proposition target area to test. Are taglines important? For another client, we created an experiment that added…

    WiderFunnel- 13 readers -
  • Do A/B test results fade over time? Surprising results from three years of data.

    …Visiting the DMV is no one’s favorite chore. Just understanding how it works can be confusing, complicated and frustrating. DMV.org aims to change that by providing information to simplify the DMV experience. More than 200 million site visitors a year look up information on how to register a car, get a driver’s license, learn more about speeding…

    WiderFunnel- 14 readers -
  • Why Personalization Matters in Financial Services Email Marketing

    …, the customized APR can be presented and styled to match the email design for a specific prospect. Personalization is one of many ways financial services marketers can use context and relevance to tap into the ROI potential of email. Want to learn more? Join us on November 19th 2015 at 1 PM for “Contextual Email Marketing for Financial Services…

    Movable Ink Blogin EMail- 11 readers -
  • Content Shock is here. Now what?

    … mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed” … Which opened a whole new discussion! Are we all screwed…

    {grow}in Social Content- 14 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … The United States is becoming more multicultural each year. According to the latest Census, Hispanics, African Americans and Asian Americans make up one-third of the current US population, and minorities are on their way to becoming a majority of Americans by 2043. Marketers are increasingly recognizing the business imperative behind targeting…

    Nanigans- 16 readers -
  • Email Marketing: List segmentation tips using social media and online behavior

    …, MECLABS on Twitter at @davidkonline. You might also like MarketingSherpa Email Summit 2015 Email Relevance: 8 tactics for leveraging timing, segmentation and content [MarketingSherpa how-to] Marketing Research Chart: How organizations are segmenting subscribers [MarketingSherpa chart] Email Marketing: Segmentation, integration, automation and personal interaction [More from the blogs] Email Marketing: Groupon’s segmentation strategies across 115 million subscribers [More from the blogs] Email Marketing …

    David Kirkpatrick/ MarketingSherpa Blogin Social EMail- 13 readers -
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