Relevance

  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • The one segment you probably aren’t (but should be) looking at

    …Reading Time: 4 minutes Let’s say you’re segmenting traffic to your website. You’re segmenting traffic because, in a digital world brimming over with messages, you want to make sure that the messaging on your site is Relevant to the right user at the right time. And segmentation allows for personalization. You believe that a more customized…

    WiderFunnel- 17 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 16 readers -
  • How to succeed at segmentation and personalization

    … to marketers looking to be on the cutting edge) ‘Segmentation’ and ‘personalization’ are powerful buzzwords in the industry It gives marketers something to do with their personas Those aren’t good reasons to use segmentation. But there is one good reason: segmentation helps solve a problem. The Relevance problem, to be specific. Segmentation…

    WiderFunnelin How To's- 21 readers -
  • The 15 Elements of a Highly Effective Website

    … a message is imperative. Even better are maps and directions, click-to-call buttons, and monitored chat solutions. Search – Many times, visitors reach your site but can’t find what they’re really looking for. Providing an efficient internal search mechanism can keep them from bouncing. Responsive – Is your site optimized for the plethora of devices and viewing dimensions on the market? A responsive website is a must nowadays, and can also impact your mobile search rankings. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 21 readers -
  • The 15 Elements of a Highly Effective Website

    … a message is imperative. Even better are maps and directions, click-to-call buttons, and monitored chat solutions. Search – Many times, visitors reach your site but can’t find what they’re really looking for. Providing an efficient internal search mechanism can keep them from bouncing. Responsive – Is your site optimized for the plethora of devices and viewing dimensions on the market? A responsive website is a must nowadays, and can also impact your mobile search rankings. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 21 readers -
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