• Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • The one segment you probably aren’t (but should be) looking at

    …Reading Time: 4 minutes Let’s say you’re segmenting traffic to your website. You’re segmenting traffic because, in a digital world brimming over with messages, you want to make sure that the messaging on your site is Relevant to the right user at the right time. And segmentation allows for personalization. You believe that a more customized…

    WiderFunnel- 17 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 16 readers -
  • How to succeed at segmentation and personalization

    … their own names. It’s true. People love the sound of their own name. So, I’ve tried. And I’ll keep trying. In the meantime, please forgive me if I ask you to remind me of your name. Luckily, marketing personalization is much more reliable than my brain. And it can be powerful. Personalization, segmentation, and the broader concept of web…

    WiderFunnelin How To's- 20 readers -
  • The 15 Elements of a Highly Effective Website

    …: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length – take the time to produce lengthy, complete articles on a topic rather than a collection of short articles. Media – utilize images and video on every article to better articulate the topic. Even the choice…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 19 readers -
  • Small changes, big LIFT

    … your value proposition – AKA what makes your users tick? (Trust us, they want to tell you). Value proposition tests can often entail just a few carefully-selected, yet highly impactful words. Taglines, for example, are great value proposition target area to test. Are taglines important? For another client, we created an experiment that added…

    WiderFunnel- 17 readers -
  • Do A/B test results fade over time? Surprising results from three years of data.

    … tickets and so on.’s homepage. The thousands of pages of content customized for drivers in each state are fertile ground for a rapid testing optimization program. With WiderFunnel’s support, the company has built a world-class optimization program that has consistently lifted its revenue. In fact, for three years running, the program has…

    WiderFunnel- 18 readers -
  • Why Personalization Matters in Financial Services Email Marketing

    …, the customized APR can be presented and styled to match the email design for a specific prospect. Personalization is one of many ways financial services marketers can use context and relevance to tap into the ROI potential of email. Want to learn more? Join us on November 19th 2015 at 1 PM for “Contextual Email Marketing for Financial Services…

    Movable Ink Blogin EMail- 14 readers -
  • Content Shock is here. Now what?

    … recently hosted Chad Pollitt on Blab and we discussed how his business, Relevance, is cutting through the content clutter with new strategies and research. Chad tells us: How to find an opportunistic content niche What distribution tactics are working today New forms of content promotion that might be on the horizon The unexpected impact mobile…

    {grow}in Social Content- 23 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … The United States is becoming more multicultural each year. According to the latest Census, Hispanics, African Americans and Asian Americans make up one-third of the current US population, and minorities are on their way to becoming a majority of Americans by 2043. Marketers are increasingly recognizing the business imperative behind targeting…

    Nanigans- 19 readers -
  • Email Marketing: List segmentation tips using social media and online behavior

    …, MECLABS on Twitter at @davidkonline. You might also like MarketingSherpa Email Summit 2015 Email Relevance: 8 tactics for leveraging timing, segmentation and content [MarketingSherpa how-to] Marketing Research Chart: How organizations are segmenting subscribers [MarketingSherpa chart] Email Marketing: Segmentation, integration, automation and personal interaction [More from the blogs] Email Marketing: Groupon’s segmentation strategies across 115 million subscribers [More from the blogs] Email Marketing …

    David Kirkpatrick/ MarketingSherpa Blogin Social EMail- 13 readers -
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