Relevance

  • How to create *emotionally relevant* marketing experiences for your shoppers

    … Marketers have more data than ever before. But even with all of this data, we still aren’t seeing a complete...Read blog postabout:How to create *emotionally relevant* marketing experiences for your shoppers The post How to create *emotionally relevant* marketing experiences for your shoppers appeared first on WiderFunnel Conversion Optimization. …

    WiderFunnelin How To's- 6 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • The one segment you probably aren’t (but should be) looking at

    … relevance for the visitor will encourage higher engagement and increased return visits, which will increase conversions. Nick and the team tested a single variation against the Control homepage. The Control featured a “Recommended Products” section just below the hero section, displaying four of the client’s most popular product categories. In our…

    WiderFunnel- 17 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 17 readers -
  • How to succeed at segmentation and personalization

    … to marketers looking to be on the cutting edge) ‘Segmentation’ and ‘personalization’ are powerful buzzwords in the industry It gives marketers something to do with their personas Those aren’t good reasons to use segmentation. But there is one good reason: segmentation helps solve a problem. The Relevance problem, to be specific. Segmentation…

    WiderFunnelin How To's- 21 readers -
  • The 15 Elements of a Highly Effective Website

    …: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length – take the time to produce lengthy, complete articles on a topic rather than a collection of short articles. Media – utilize images and video on every article to better articulate the topic. Even the choice…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • A-ha! Personalization goes beyond design

    …Our favorite ‘A-ha!’ moments from 2015 ‘A-ha!’ moments are what optimizers live for. These are the moments that make you jump up and down with excitement. ‘A-ha!’ moments are the insights that lead to more substantial revenue lift and profitable growth for your company. To kickstart the New Year, we wanted to share some of our favorite ‘A-ha…

    WiderFunnel- 21 readers -
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