Relevance Score

  • 5 Trends Fueling Facebook Advertising In 2016

    … and dynamic product ads. These developments, combined with Facebook’s unparalleled audience reach and targeting capabilities, has made the platform a powerful marketing force. Future additions to its advertising capabilities in the year ahead means Facebook will retain its title as a leading channel for digital advertisers aiming to find and retain…

    Nanigansin Social Facebook Retargeting- 23 readers -
  • Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights

    … is responding to the ad. This is calculated after ads receive 500 impressions. Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likes, shares, website visits). Negative Feedback: Ratings of low, medium or high based on the number of times Facebook users hide ads or choose not to see ads from brands. Marketers: Do you have access to these statistics? …

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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