Relevance Score

  • 5 Trends Fueling Facebook Advertising In 2016

    … an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be aware of in 2016. 1. Facebook Amps Up Innovation Facebook has a strong focus on increasing its advertising effectiveness. In 2015 alone, Facebook released ad innovations like the carousel unit, relevance score…

    Nanigansin Social Facebook Retargeting- 26 readers -
  • Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights

    … is responding to the ad. This is calculated after ads receive 500 impressions. Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likes, shares, website visits). Negative Feedback: Ratings of low, medium or high based on the number of times Facebook users hide ads or choose not to see ads from brands. Marketers: Do you have access to these statistics? …

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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