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… and dynamic product ads. These developments, combined with Facebook’s unparalleled audience reach and targeting capabilities, has made the platform a powerful marketing force. Future additions to its advertising capabilities in the year ahead means Facebook will retain its title as a leading channel for digital advertisers aiming to find and retain…
When pumpkin latte signs dominate every coffee shop street corner, your Instagram feed becomes cluttered with apple picking poses and your office turns into a cluster of flannel wearing employees, you know that it’s time to start prepping for the holidays! And no, I’m not referring to your Friendsgiving potluck menu, but rather your marketing campaigns that will capture your ready-to-buy aud.
… Facebook’s ad insights now have an additional feature: delivery and spend ratings that offer marketers a more detailed look at how their ads are performing. Reader Yan Yanko Kotliarsky shared the screenshot above, describing the available information as follows: Relevance Score: A rating on a scale of one to 10, based on how well the audience…